If you’ve been following NYFW, chances are you’ve been refreshing your feed every two minutes. There’s one brand that offers more than runway shows and prep shots and that’s Miu Miu. Here you’ll find the fantastical color matching collages created by mixed media artist Beth Hoeckel. Produced exclusively for Miu Miu’s Instagram feed, Beth assembled an assortment of treasures to best suit pieces from their accessory collection in a reimagined way.
For example, seashells, pink frosted birthday cake, toast with jam and a strawberry daiquiri surround a new eco-shearling bag in coral. Additionally, cherries, a floppy disk, a fire extinguisher, and lifesavers come together to float around Miu Miu’s new Automne ’16 backpack for a most playful digital display.
Beth’s work extends passed fashion and moves across many editorial platforms including stories from publishing heavy weights like Conde Nast and Penguin Random House. With a new book in the works and an exhibition this fall, I was curious to learn more about her inspiration and background.
How did you become interested in mixed media?
I started experimenting with mixed media techniques quite a bit in high school. I went to an arts magnet high school and mainly focused on painting and photography, and wanted to try combining the two. It also partly came from not being able to afford expensive art materials, and subsequently using whatever was around. I was very drawn to collage and mixed media artists like Robert Rauchenberg and Joseph Cornell. In addition to all that I’ve collected old books and photographs since back then and loved using those elements.
Where do you like to pull images from?
It all comes from vintage books and magazines, or any old printed material. My favorite era of National Geographics are from the late 1940’s and early 1950’s, I love old cook books with color photographs and random sewing and craft catalogs.
What do you love about communicating with collage?
I love the familiarity of the found images in contrast with the surreal nature of the context I place them in. In that way it can be very relatable. In some ways I think it more readily allows viewers to draw from their own memories and experiences to construct a narrative than some other art forms.
Is there a particular thought you are projecting with your work?
There are several themes. Memory, nostalgia, being lost, getting lost, loss in general, bygone eras and their ideals, hope, longing, and daydreams.
How did living in New York shape your work?
I moved there in 2001 right after graduating from SAIC (Chicago), I was only 21 and it was right after Sept 11 so it was a strange time. It was a struggle to say the least, I had to work a lot of jobs to pay the bills so I barely had time and definitely didn’t have space to make art. I tried to find ways to make money off of my work so I made cards and t-shirts and sold them to shops on Bedford and even sold them by myself on the streets on occasion.
Where do you find your inspiration?
In music from PJ Harvey, Bob Dylan, Patti Smith, Rimbaud, Paul Bowles- to be honest the book The Sheltering Sky has influenced many of my works over the years.
Discover more work from Beth Hoeckel here.