Diesel’s SS17 Campaign: ‘Make Love Not Walls’

Share Button

Diesel’s powerful spring ’17 campaign sends a much-needed message of hope, unity and acceptance amidst Trump’s deeply divisive administration. The clip and accompanying imagery, directed by iconic photographer David LaChapelle, features a gay wedding, diverse cameos and, naturally, a rainbow-colored tank.

Notably starring in Diesel’s latest is transgender model Laith Ashley, who appeared on Whoopi Goldberg’s reality show Strut, RuPaul’s Drag Race season 3 alumnus Raja and ballet dancer Sergei Polunin, among others.

“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” said Nicola Formichetti, Diesel’s creative director. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”

Check out the full campaign, below.

#MakeLoveNotWalls #Diesel #SS17

A post shared by Diesel (@diesel) on

 

We’re with cupid. #MakeLoveNotWalls #Diesel #SS17

A post shared by Diesel (@diesel) on

 

It’s the season of love. See it. Celebrate it. Spread it. #MakeLoveNotWalls #SS17 #Diesel

A post shared by Diesel (@diesel) on