Freemans’ Truly Bespoke Menu

Just when you thought Taavo Somer and William Tigertt’s chic Freemans Restaurant  couldn’t get any hipper, they decided to have Bench-Made Bespoke Studio open up in one of their bookcase-shrouded rooms. Adding on to the already stylish clothing boutique Freemans Sporting Club, the sleek barbershop, and the cabin-in-the-woods-style restaurant, Freemans has become the go-to for the modish male looking for a trim, a suit, and lunch.

To get to the studio you have to go down Freeman Alley and into the restaurant. Then up the stairs, past deer heads and stuffed birds, and through the bookcase (with real books!) and straight into the arms of master tailor Felix Aybar. While you look at Bespoke belts and wallets, choose fabrics, and get fitted for what-have-you, you can dine on Freemans’ a la carte menu and sip cocktails, which are also custom-made to your liking.

Last night they kicked off the opening of the shop with trays of Mai Tais, dumplings and pork buns by Mission Chinese, and Sunday Paper’s video about a kick-ass Chinese chef. As well-heeled people wandered around sewing machines and cutting tables, sipping drinks and delicately munching on the street food fare, Bespoke’s studio director Alex Young announced the shop and invited anyone to come by and visit – by appointment only of course.  Watch the video below:

Mission Chinese from Sunday Paper on Vimeo.

Hangover Survey: The Rusty Knot’s Party Bus

Ah, yes: The Rusty Knot. It’s The Spotted Pig and The Breslin owner, hotspot-alchemist Ken Friedman’s ingenious tribute to east coast beachside nautical dives, at the lovely “maritime” locale of the West Side Highway and West 11th Street. This sometimes presents a problem for partygoers who want to get themselves over there, since it is a bit of a trek to the coast, as it were. Friedman, ever the innovator, has decided to enlist the services of a “party bus” — and my new favorite website — to carry a group of drunk, potentially costumed revelers to his establishment.

(‘DiggThis’)The bus includes free beer, dancing, and — yes — people who’re actually in costume. It stops in Williamsburg (Bedford and 7th) and the East Village (1st Ave and 1st Street) twice a night before making its way to the West Side Highway, where it pukes out a bunch of drunkasses into the Knot. As this was the USS Rusty’s maiden voyage, we figured it’d be worth perusing the Internets to pick up reports of how it went. And how did it go?

Via Eater, EV Grieve filed the following report:

Two people were waiting to board. Three more people hustled across First Avenue… other passengers included three-four people who were waiting inside at One and One…and three guys who arrived on skateboards. So 12 by my count. No one was in costume. And only two people sort of squealed while boarding.

But by the sound of it, the Williamsburg pickup might’ve had a little more luck. Behold, the power of Twitter:


Some revelers had questionable (or possibly: reasonable) expectations for the USS Rusty, who may have been disappointed.


Everybody who’s designer Justin Thomas Kay’s somebody can be found in one place: Drunk on Friedman’s bus, obviously.

image Brooklyn-based DJ Chris Hires clearly has no regrets about the evening.


Old Man (William) Tigertt, Friedman’s fellow hot spot resto owner (Freeman’s), notes the contextual insanity before him as the USS Rusty has its “Land, Ahoy!” moment, and as any good operator would, eggs them on.

From the sound of it, we might be required to set sail, ourselves. Tune in next week, as we see what the fate of the USS Rusty holds for drunk, raging partygoers who dare sail the treacherous concrete seas that are Lower Manhattan.

Industry Insiders: Taavo Somer, Rustic Freeman

Freeman’s and Rusty Knot co-owner Taavo Somer talks about his failed busboy career, the proper use of porno paneling, and why he strives for simplicity when doing three jobs at once.

Point of Origin: I moved here when I was 27, for a job at Steven Holl Architects. And my first day was an immediate wake-up call that it wasn’t gonna work out. I had been working in big firms for years, and this was my dream job. And when that disillusionment came, I thought: screw architecture. I’ll do something else. A friend there knew Serge Becker. I thought I’d be a busboy, learn to tend bar. When I met him, he was like, “Why do you want to work in a bar? I have no busboy openings but I have a project.” It turned out to be Lever House, which he was working on with John McDonald, and the designer Marc Newson. Serge didn’t have a trained architect in his office, so he said, “Do this until a busboy position opens up!”

Occupations: I co-own Freeman’s and the Rusty Knot. I was going to throw a big New Year’s party at a club Serge was opening in Brooklyn. The club didn’t open in time, and Serge felt bad, so he introduced me to this space on Chrystie Street. The landlord was cool with the party, but he said we had to use the alley entrance off Rivington. As soon as I saw the alley, the party dissolved, and I wanted to open a café. I already had a concept for a restaurant, and I just put the concept in the space. That’s how Freeman’s came about. The Rusty Knot is a 1950s nautical bar, really mellow, cheap materials, cheap drinks, 50-cent pool table, free jukebox. It’s got porno paneling, you know, fake wood like the Calvin Klein basement ads. The building itself is pretty unremarkable. But if you find yourself being a snob about something, my instinct would be to embrace and explore it, and that’s when epiphanies occur. It’s born from the location on the West Side highway. It’s not beautiful.

Side Hustle: I never wanted to do just one thing. When I was first in New York I was spending a lot of time in NoLita, which back then was really kinda cool. I started going into Selvedge and lamenting with Carlos [Quirarte, now of Ernest Sewn] about the state of New York nightlife, how there’s no Mudd Club. Where was the good rock party? So we decided to throw our own at the Pussycat Lounge. I started making T-shirts. And we sold them at Selvedge. Then we got in trouble, because the owners didn’t know. But they sold out. If I didn’t have the discipline I learned from architecture I wouldn’t be making clothes today. Now, we have Freeman’s Sporting Club. I design suits and shirts. The aesthetic of the restaurant definitely influenced the aesthetic of the clothing and the store itself. There’s also a barbershop in the store, and we just opened another, FSC Barber, on Horatio Street.

Favorite Hangs: Between Freeman’s and the Rusty Knot, there’s only a couple of nights a week that I’m free. I go to the Spotted Pig, because it’s like family there. I usually eat dinner at Il Buco once a week. I still go to Frank and Lil’ Frankie’s once in awhile … I have friends there. I go to a lot of the dive bars that I used to go to, like Joe’s Bar. In London I go to Rules, and in LA, for whatever reason, I like going to Dan Tana’s.

Industry Icons: Luc Levy, who owns Café Gitane. I love his set-up … he’s got his spot, it’s been open for 11 years, one owner … it’s an effortless business plan. Serge Becker, definitely. You could throw out ideas, and if he used it, he’d always credit you. This guy Jason Mclean from the old Loring Café, in Minneapolis. The place had Shakespeare one night, and a gypsy wedding the next, just weird shit happening. Freeman’s got its artichoke dip from there. Sean McPherson and Eric Goode, too. Even though they have a lot of projects, they’re still hands-on and obsessing about doorknobs. When I designed Gemma, I would go antiquing with them and saw just how much they labored over small details.

Known Associates: William Tigertt is my partner for Freeman’s and Freeman’s Sporting Club. My partner at the Rusty Knot is Ken Friedman, who also owns the Spotted Pig and is about to open John Dory. There are a lot of musicians that I love. My friends, kids I grew up with, are in the Hold Steady. I like what they’re doing. Their approach to music, in contrast with what’s happening in the rest of the industry, is really pretty awesome.

What are you doing tonight? I’ll be upstate. I have a house. I’ll just cook and hang out and garden.