The Internet, we can safely say, has wildly changed the way we are introduced to new music—and that seems to have inspired further innovations. While streaming a forthcoming album in full on NPR or Pitchfork is now old hat, it seems Boards of Canada would rather all their fans tune in at once and hear their feverishly anticipated Tomorrow’s Harvest today, at 4pm Eastern Standard Time.
All you have to do is mosey over to boardsofcanada.com at or before the appointed time; the rest should be self-evident. And with interest so high, it wouldn’t surprise us if the website crashed, à la Kevin Shields’ site when the new My Bloody Valentine went live—though Netflix was able to premiere Arrested Development without major incident, so who knows!
Anyway, upward of 11,000 people have already RSVPd to the event on Facebook, and that’s just among people who RSVP to stuff like this on Facebook. It should be an oddly communal experience, keeping with the subtle hints about the album dropped around the globe that fans had to collaborate to decipher. It didn’t take very long for William Gibson’s Pattern Recognition to come true, now did it.
Follow Miles on Twitter here.
032c’s much-anticipated website has finally arrived. Editor-in-Chief Joerg Koch has opened up the archives to his 10-year-old Berlin-based magazine named after the bold red Pantone color-code that graces each issue’s cover. Scroll through the dozens of links to previously published material and you’ll find captivating pieces on heavyweights from every creative industry. As far as fashion is concerned, there are lengthy stories on the likes of Sally Singer (the soon-to-be Editor-in-Chief of T), Ingrid Sichy (of Interview), and Carine Roitfeld (Editrix of French Vogue), as well as Bless, Marc Jacobs, and Prada. The magazine likewise features top notch fashion photography (think Steven Meisel, Inez & Vinoodh, and Nick Knight) that never feels derivative.
Back in December of 2009, countless magazines were slimming down severely, if not shuttering their doors altogether, while 032c was increasing ad revenue and generally thriving. The number-one reason: content, content, content. Awarded the German media award for Lead Magazine of the Year in 2008, 032c is proving with its new online expansion that it can compete no matter the medium. In case you’re not familiar and want to see what all the fuss is about, you can pick up old issues of the culture magazine at its online store.