Apple might be, well, Apple, but many recent forays into Wearable Tech (or just “wearables,” because please, we’re on a first-name basis now), come backed with top designer creds. The latest example is the new Samsung Gear S wristband, which debuted on the runway at yesterday’s Diesel Black Gold show.
And while my notes on Diesel read: “sexed-up suiting, studs, and a dash of ‘90s grunge vis-a-vis lingerie influenced chemise dresses,” any ‘90s kid will tell you we didn’t have such magic in those days, micro-laptops on our wrists calculating our every move. If you want the best of both worlds: ‘90s throwback x 2014 capabilities but don’t want the futuristic flash of certain devices, the Diesel Black Gold edition might be a good pick. Creative director Andreas Melbostad picked leather in colors matching the new line to bring sophistication to this techcessory. (p.s. did I just coin that?!)
Tag Heuer Gentlemen’s 2000 Series Chronograph Bracelet Watch
iWatch out! It’s coming, and chances are it’ll look pretty good, especially now that Apple has not just one fashion exec on board, but two. Burberry’s Angela Ahrendts made the switch from fashion to tech this year, and now LVMH’s Patrick Pruniaux is jumping ship from Tag Heuer and joining up forces with Apple as well. No word on Pruniaux’s title just yet, but here’s hoping Apple uses Pruniaux and Ahrendts’ elevated aesthetic abilities when designing wearable tech moving forward (cough Google Glass cough).
Have you wanted Google (and your cell phone) at the tip of your nose, but weren’t so into the previous, anti-fashion Google Glass iterations? Diane von Furstenberg has come to the rescue of fashion nerds everywhere; today, DVF Made For Glass enters the wearable tech market on Net-a-Porter.
Clip-on shades turn the tech enabled optical glasses into sunnies in seconds. Here’s our favorite:
Wearable tech has been abuzz among the tech, fashion, and consumer communities lately. Innovations in smartphones, smart watches, and other wearable accessories with technological purposes are beginning to infiltrate the market with interesting dynamics, as seen in a recent study conducted by the influence analytics firm Appinions. It seems companies like Google and Apple have much more planned for us – it’s just the beginning.
With the recent rollout of a campaign for the Galaxy Gear smart watch, Samsung impressed many with the functionality of its new wrist wear – but beyond the tech obsessed, will we really wear it? I need it to look better than that – I hardly turn my phone off enough as it is. Convince me, Samsung. Romance me.
Regardless of my opinions of the aesthetics of the watch featured in the video, it seems there may be another version in circulation. Oscar de la Renta’s PR star Erika Bearman recently Instagrammed a Samsung Galaxy Gear smart watch belonging to Hannah Bronfman, so whether or not the design is stylish in itself, the functionality is taking precedence, at least for some influencers. To be fair, Hannah’s white and metal version out-fashions the other iterations on view in Samsung’s TV and YouTube spots – they’d be wise to showcase the best looking versions.
In regards to Google Glass, model Coco Rocha wasn’t too shy to voice her qualms about it when testing the product for PCMag (not a fashion magazine, obviously), not least of which the awkwardness of the glasses. They’re not exactly stylish, nor discreet. But Google is upping other cool factors, like the introduction of the music function interaction, and earbuds designed to work specifically with Google Glass, maybe to make up for it. They’re still frighteningly obvious as a piece of wearable tech, and not necessarily a fashion piece, so there’s still work to be done. Maybe Linda Farrow should swoop in and collaborate with Google on a truly stylish pair – Linda Farrow has already proven to play well with others, and Google could use a boost of chic.
Apple seems to have taken note of the need for wearable tech to also be fashion – after all, it scooped up execs from both Burberry and YSL in the past year, Angela Ahrendts and Paul Deneve, respectively and impressively. Though we haven’t seen the fruits of Apple’s wearable tech labor just yet, they’ve filed for trademark rights on the iWatch in Japan, so you can bet it’s coming, especially since Apple CEO Tim Cook finds the wrist “interesting.” It’s something he has in common with many a fashion designer, though perhaps for different reasons. Still, maybe they should have a chat. Personally I’m holding out for an iWatch that calls to mind the timelessness of a Tank or Ballon Bleu. So Apple, it’s like I told Samsung: Impress me. I love to be courted with pretty things.
One piece of wearable tech that caught on functionally and stylishly is Nike’s FuelBand – it’s meant to be sporty, so the appropriately sporty aesthetic is chic – it fits where it’s supposed to, especially in this time we’re in with sneakers (albeit the right ones) as appropriate footwear at, and not just to the office or drinks. We’re also so obsessed with our own stats; it fits right into society’s current interests and aesthetics. Right place, right time.
The most obviously fashionable of all tech collaborations has to be the CFDA’s eBay collaboration on USB bracelets with designers like Mara Hoffman, Michael Bastian, Milly, Rachel Zoe, and Shipley & Halmos. Though functionally simplistic, they are wearable tech, and fashion focused. We just have to get the high tech guys working with the high fashion ones.
I’m rooting for you, tech giants. In the words of Tim Gunn, “Make it work.”