Considered the number one DJ photographer in the world, “Rukes is like a ninja,” according to mix master, Dirty South. The shutterbug, “beautifully captured the rise of a movement and the musicians that lead it that otherwise would have continued to go unnoticed if not for his amazing photographs," superstar DJ-producer Kaskade adds.
The worldwide client list of Rukes includes Swedish House Mafia, Deadmau5, Avicii, Zedd, Steve Aoki, Skrillex, Porter Robinson, Calvin Harris, Dada Life, Sub Focus and even Tommy Lee. When not on tour with DJ’s he can be found photographing massive events including Electric Daisy Carnival, Holy Ship! and Stereosonic in Australia, keeping Rukes constantly on the move
W Times Square approached Rukes with the idea of co-curating an exhibit as the brand is deeply committed to music and EDM in particular. Thus, “Inside the Booth” was born. The show will feature never-before-seen images of famous DJs shot by Rukes. Next to each DJ’s photograph, a listening station will be installed, allowing guests to enjoy the artist’s music while they fully immerse themselves in the moment as if they themselves were on stage.
How did you become the go-to photographer for DJs?
A combination of trust and good photography! I started off taking pics of DJs around 2005 when digital cameras were just starting to get big, so there were very few people using them to capture the EDM scene. When I started honing my skills as the years went on and figuring out my eye for photos, they turned out to be the type of photos that most DJs wanted to represent their work. Not to mention my ninja-like skills of being able to take photos without getting in anyone’s way or even the DJs noticing I’m there!
You’re clearly a fan of EDM since listening stations will accompany this exhibition…
Yes, definitely! Been a fan since probably the very late ’90s, well before I even used my first camera!
Who is your favorite DJ and why?
It’s hard to pick favorites, there are so many out there for various reasons! I would have to pick two for now…
One would be Hybrid. They aren’t very well known, but should be. They have produced my favorite EDM music since I started listening to them, and were the first DJs to recognize that I had some talent hidden away and I should keep on working on my photography.
Second would probably have to be Zedd. We are really close friends; so much so that I was able to hang around in his top secret studio while he worked on his upcoming album, which is a MONSTER. One of those rare albums where pretty much every track could be its own #1 hit; and I rarely come across albums like that. He’s just starting out, and we definitely are planning on doing a whole lot of work together when he gets even bigger in the future!
Do you listen to hip-hop ever? Who?
Not regularly, but I’m pretty much a fan of every genre of music. I still haven’t fully branched out into hip-hop for my music catalog (I love to just load up tons of music on my iPod and hit shuffle in the car).
Who is your all-time favorite DJ to photograph live? Why?
Again, I can’t really pick just one, there are way too many for various reasons. From Deadmau5 and his amazing production spectacle, to Dada Life and their champagne and bananas, to Steve Aoki and his crowd interaction, every DJ has their own reason why I love to photograph them.
You seem to be everywhere at once since there are so many DJs all over the world everyday of the week! How do you do it? When do you sleep?
I am always on the move it seems. Thankfully summertime I usually have a little bit of time off before tour season really starts, so I’m able to get some breaks here and there, and plan a family vacation to Tokyo.
I try to follow a “normal” sleep schedule as much as possible. I have to put priority of my health and well being over photography, as there can’t be good photos without it. I won’t be able to react quicker to capture any photos, or hold my hands stable enough with a lack of sleep. So for the most part, my schedule is sleep, eat, work on photos, shoot more photos, eat, sleep. Rarely during tours do I ever have a moment off to even explore the city; usually the best chance I get is when I’m looking for some food.
Is there anyone you haven’t shot and are dying for?
Probably Daft Punk is all that’s left on my EDM list. I saw them at Coachella and I did have a camera in hand, but since I knew I was witnessing something amazing, I felt I should actually enjoy what was going on without working. I rarely do that.
Who inspires you as a photographer?
Not to sound cheesy, but myself. When I take a picture that is amazing, it just inspires me to keep taking photos at that level and improve myself so the next time I take a photo like that, it’s even better. I sometimes reach that stage of creative depression where I think “Oh, nothing will top that picture I just took” but then I just surprise myself later when I do!
What advice do you have for the budding shutterbugs?
My favorite piece of advice is to make sure you find your personal eye for photography. Figure out your style; don’t spend all your life trying to emulate another photographer, that is a dead-end. Take photos the way you want to take them and make sure they make you happy, don’t try to make someone else happy. If people like your work, they will respect what you do.
What’s your fave software?
Adobe Lightroom is my program of choice for editing all the RAW photos I have. Can’t live without it!
Definitely my new Canon 1DX, it’s an amazing camera that helps get some shots I couldn’t get with earlier cameras! Every new technological innovation makes it a little easier to get those extreme low-light shots the way I want them.
Second would have to be my new laptop, a Dell Precision M6700. A lot of people are surprised I’m not a mac guy, but when you realize the MacBook Pro doesn’t have a great screen for photo editing (colors are a bit off even when calibrated, doesn’t have a full gamut of the color spectrum) it really helps having a beautiful 10-bit IPS panel with 100% sRGB color and more. No need to hook up an external monitor; the colors on my laptop are now the same as the colors as my pro monitor at home!
How has EDM’s explosion in the US change your career?
It’s done a lot to help boost it up, but not too much to change it. I’m still doing what I used to do, just a bit more now. More DJs I have worked with for years are starting to tour bigger and bigger venues, and more festivals are popping up. So pretty much EDM’s explosion has just provided me with the opportunity with more work, better “Rukes shots” (the behind-the-DJ fisheye shot with the entire crowd) and now with this exhibition at the W Hotel in Times Square, the ability for people to see what they missed the past few years, like the beginning of Skrillex when he first was hanging out with Deadmau5 in 2010 as “Sonny” and then later opening for his first Deadmau5 shows before “Scary Monsters And Nice Sprites”