Cross-marketing, y’all! Nail polish guru Deborah Lippmann and HBO have teamed up for a True Blood-inspired line of makeup in an array of bloody and/or deathly pale vampire colors.
The True Blood makeup line is available this August will include lipstick, nail polish, body cream, body shimmer, a fragrance (in an extremely tacky bottle), a candle, and a diffuser. All the products got clever vampiric names like New Flesh, Bad Blood and Bite Me — all evocative of the sexy Southern Gothic show. Prices are a bit on the high end (Lippmann’s day job, for those of you who aren’t in the know, is selling $16 bottles of nail polish), so it will be interesting to see how well the line sells on the Home Shopping Network. For instance, the Forsaken set is $28 for a deep burgandy polish and blackberry lipstick, which Lippman told InStyle magazine "beckons a vampire’s bite."
Beckons? Beckons. I never thought I’d see the day when getting bitten by a vampire would be a selling point.