18 Again: it’s not a sequel to the Zac Efron romantic comedy 17 Again. It’s a vaginal tightening gel and lubricant available in India. In this commercial set in a family’s home, a woman dances with her lover to a song that sounds likes Madonna’s Like A Virgin while hinting at him that she is — wink wink nudge nudge — "18 again" down there.
Clever product name. Alas, some of us don’t want sex to be "like our very first time" ever again. The tears. The tension. Dave Matthews Band playing in the background. No, thank you!
Madonna is no stranger to having her music ripped off and repurposed (cough Lady Gaga cough). 18 Again might just be the most … unique … example.