Photo courtesy of Nike
High fashion sportswear is going nowhere. In preparation for her upcoming athleisure line (see below), Rebecca Minkoff discussed the trend with her staff. As WWD reported:
During an informal office survey, most of Minkoff’s female staffers told her that on weekends they wanted to look as if they’d worked out, even if they hadn’t.
It’s a sign of the times. While some feel more staunchly than others that these lines shouldn’t be so blurred, the newest batch of designer sportswear suggests that voice is in the minority. When it comes to sales especially, the mantra must remain: give the people what they want!
These are the best of the fashion inspired athletic lines out there right now. Get shopping and get moving!
1. CHAMPION x URBAN OUTFITTERS
This triple whammy of a collaboration, which came out on Monday, features three up-and-coming lines’ take on the trend. While sporty–the basketball aesthetic inspiration is apparent–the line is more mesh dresses, satin bombers, and tailored sweats than wicking spandex.
CRAIG GREEN (LONDON)
[Ed Note: This men’s sweatshirt can also work as a women’s minidress…]
WOOD WOOD (COPENHAGEN)
TIMO WEILAND (NEW YORK)
2. REBECCA MINKOFF
The bag-turned-everything designer’s entrée into the world of casual gym-to-work-to-dinner clothes makes sense. Minkoff’s brand is ever expanding and already straddles a daytime/nighttime look. Keep this one in the back of your mind, since the official launch won’t be until April…but then you can stock up on neoprene (the fitness fashion fabric du jour) pieces, vests with leather trim, and more on the designer’s site and Shopbop.
3. CYNTHIA ROWLEY
Cynthia Rowley’s impending athleisure debut is perhaps even more par for the course than Minkoff’s. Rowley, after all, has been designing wet suits for what feels like forever, and is a star athlete/surfer/trampoliner herself. Her new line, which she told Well & Good came about from the realization that “more and more, being active really is the way people dress and live their lives,” launches February.
4. SANDRO x REEBOK
Sneakers with a fashion spin are downright commonplace and the newest iteration is this futuristic collaboration (for men and women) between French brand Sandro, and Reebok.
5. NIKE LAB x JOHANNA SCHNEIDER
I’m genuinely excited about each and every item on this list. In fact, in a perfect world I would buy all of them. That’s the extent of my commitment to athleisure fashion. But can we take a second to truly geek out over Nike’s latest collab with German designer, Johanna Schneider? Schneider’s collaboration with Nike drops on February 26. The collection is tailor-made to cater to every part of your fitness journey–the to, the from, and everything in between. The drape-y layers are reminiscent of current fashion, but drop a layer and you’ll still be ready for spin class.
Let’s hope the new goods will have a positive correlation with the bettering of our health.