Photo: @JW_Anderson on Instagram
Today, it was announced that fast-fashion, minimalist brand Uniqlo will partner with legendary designer J.W. Anderson is set to create a collection for the retailer that highlights his signature British heritage.
According to WWD, Anderson said, “Collaborations are incredibly important in design. When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering. It’s a difficult job, and I think Uniqlo does it very well. Working with Uniqlo is probably the most incredible template of democracy in fashion, and it’s nice that my design can be accessible to anyone, on all different levels.”
The match does certainly seem to be one made up in the clouds: Anderson is famous for his signature ultra-simple look of jeans a blue crewneck sweater.
Speaking on the collaboration, Yuki Katsuta head of research and design at Uniqlo, explained: “Much of the clothing we wear today has a long history, and many styles originated from uniforms or workwear. The British Isles constitute a treasure house of such apparel, with duffle coats and fisherman’s sweaters being just two examples. In partnering with J.W. Anderson, one of Britain’s most innovative and creative brands, we will tap into traditions while pursuing progress in designs and fabrics, to craft styles that are enduringly appealing.”
Uniqlo has a rich history of successful collaborations: besides their J+ collection with Jil Sander, the brand recently launched a Beauty and the Beast-ispired collection. At today’s press conference, it was revealed that Uniqlo has renewed their partnership with the Museum of Modern Art – they offer free admission to the museum on Friday nights, and in exhcange are able to feature certain work from the famed art institution in their apparel.