What clubs offer that bars and lounges generally don’t is sound and DJs. There are a few guys at the top of the heap in the sound world, and Daniel Agne is one of those guys. If the sound is crisp and clear, chances are that the club owner spent a great deal of cash to make that happen. As a designer, sound considerations are a day-one thing. The open entrance to the mezzanine level at Marquee with no apparent break to stop the bleed from the main floor was a major design move. The padded ceiling and columns and front of the bar at Home overcame the tremendous bounce from the hardwood floors, brick walls, and concrete ceilings. Joe Lodi hid bass speakers behind banquettes and added a scoop that pushed the sound where it needed to be. The club world is never as easy as people think, and I hope this interview with Daniel gives you insight on the process of sound installation
You do the sound at premier nightclubs, putting in DJ booths, speaker placements, etc., making the room sound great. What’s the name of your company? The company is called Sound Investment and Divine Lab, and we’re often regarded as Funktion One in the US. We do sound, video, lighting, and entertainment technology
People say places like 1Oak have a great sound system because it has a Funktion One system. What is the history of Funktion One? We have access to essentially every type of loudspeaker, amplifier, and processor in the market. We’ve done many AB tests over the years and continually do them when new products are released. We base our company on the confidence that we are designing using the highest-performing equipment possible within the design budget allowed. Funktion One loudspeakers are the core of our systems because we feel that they are the best possible speaker available. Period. They are the result of a holistic design process that prioritizes overall system integrity as apposed to monetarily based design directives. In Funktion One, we found a philosophical approach that runs congruent with that of our own. Tony Andrews and John Newsham at Funktion One have achieved audio excellence by combining decades of technical experience in cabinet and speaker design with a passion for fidelity. By fabricating the speaker drivers in-house, Funktion One is able to precisely tailor the response of each loudspeaker model, using mechanical adjustments to cure mechanical problems instead of leaving it to electronic equalization after the fact, which does not address the root cause of the problem.
In the last ten years, we’ve seen a breakout of DJs and talent, so instead of getting $5,000 to $10,000 a night, DJs are now getting about $40,000 to $50,000. How is sound technology keeping up with the DJs, and how do inventions like Serato and the fade away from vinyl affect what you do? It makes it much more difficult to produce a quality result because technology was once difficult for the common man to obtain. You used to go to a recording studio as a privilege because it was an expensive and exclusive process. You would be there with trained professionals with standards and experience, so you had great quality equipment in experienced hands, and only the best of the best got there. Now, every busboy and their brother is a DJ because the cost of producing music at home is cheap, since they’ve found ways to make the products inexpensive. With all of these mass-produced, lower quality products, on the professional end we have more availability with producing higher quality and better sound systems. But we’ve also been crippled because with this highly accurate, super-loud system that can reproduce whatever comes into it accurately, we have loud distortion and poor-sounding tracks.
What’s the solution? The solution is education, as with any sort of technology. New technology can come in and dilute the waters, but there will also be a backlash — a purist approach that promotes the philosophy of “Well, okay, that’s great that you all started downloading and transferring diseased tracks everywhere.” It’s an education process, but it is starting to be socialized and realized, so there is common knowledge now that when you’re downloading the tracks at low bit rate and you’re paying less for it, that’s not a good thing. That’s like being a race car driver and buying a cheap engine.
What places have you done sound for in New York? Cielo, 1Oak, we just finished the Griffin with you and Marc Dizon, and we did the Crobar system when it became Mansion (M2). We work with Sean McPherson and Eric Goode. We do a lot of their hotel work; we just did the Jane Hotel with them, The Bowery Hotel, The Maritime Hotel; we worked on Mr. West, and we did the basement for APT.
You did Cielo, which is one of the premium dance clubs, and you did 1Oak, which is a different type of club — it’s a lot of mash-up, hip hop, and not as house-heavy as Cielo. Are there any adjustments you make for a club like 1Oak as opposed to Cielo? For Cielo, I have the luxury of tuning for complete accuracy and that’s what my approach was with it. With a venue where you are going to have a more eclectic DJ pool and format, you have to tune your systems to take out some of the things that would be adverse depending on what they are going to play. So if I knew on a system that everyone was going to play good music, I would tune it a little bit differently.
What do you mean by “good music”? I’m talking about the quality. When you get into mash-up and stuff like that, it’s absolutely highly diseased tracks that are being transferred. It’s like the plague — this person now has it and 37 people have transferred it — it just doesn’t sound great. It’s compressed, and it’s cheap downloads in the first place. To a certain point, there’s nothing you can do; we are working on a certain proxy to reintroduce and grab elements that are salvageable, but it’s difficult. 1Oak is more consistent than other places with having good DJs, and obviously Cielo is also because Nicholas Matar had a rhyme and a reason when he set out to do that and he did it. My design firm Lewis & Dizon just did Griffin with you, and when they brought you in, there was a conversation about how the sound was going to work within the design of the room. I’m sure that Nicolas Matar of Cielo was designing the shape of the room and seating with sound in mind from day one. Was it the same with 1Oak? Ronnie Madra, Jeffrey Jah, Scott Sartiano and Richie Akiva were both very very adamant that it had to have a great sound system. I think that our company takes a tremendous amount of pride in working with designers. We appreciate the aesthetics of a room, and we’ll go to great lengths to try not to violate that. Sometimes it’s a wrestling match, but we try to come up with custom and unique solutions that would not violate what the design and functionality of a room needs to be. With 1Oak it was actually quite a process with the design to get to where we were, but they did the things they should have done; there were a couple things we were fortunate about, and they did allow me to put things where I needed.
1Oak has a vibrant social scene, and the seating area generally has less sound so that people can speak, while a place like Cielo has great sound in every spot of the room. How do you do that — is it a challenge for you? What you do is have your main focus area, and then off of that you’re doing fills and trying to timeline it to be coming off of the main system. It’s a delay, when you timeline something — you have a system that is going to be your main system, it’s going to be the loudest area, and you’re just trying to accent that.
So what you’re saying is that even in a small room, if the sound is not properly balanced, you’ll hear echoes? Yeah, shorter distances show up as confusion because your brain doesn’t process it accurately, and it’s a disruption instead. At greater distances it’s actually referred to as the Haas effect, but you start to then discern that there are different starting points, or it’ll be like an echo, or it has its own beat to it because it literally starts to get disruptive.
You hear this in a lot of big spaces like Capitale, where you have high ceilings and hard surfaces. Yeah, that’s a room slap echo, where it bounces of the walls.
Clubs are being built everywhere in the city, residents are moving into club districts, and the co-existence of clubs with communities is becoming a big issue. How much consideration is given to the leaking of the sound to the street? It’s important for every single job, and the earlier on in the process that we can get involved with the design and the layout, it really benefits the project. It is obviously a really heavily weighted factor, and every club owner does know that because it is an Achilles’ heel. It can put a club out of business sometimes — does so even if they are running it properly. There’s an issue of how you can achieve that unless you’ve really painstakingly designed the space, or if you have the luxury of sound space within the venue.
You fortunately work for good people; do you turn down a lot of jobs? I do, more often today than I used to, because I’ve learned that despite your best intentions, your efforts are going to end up being inhibited by the personality of the owner. You have quite a reputation; there are two or three people in the city who are talked about in the same breath as you, but sometimes people buy you only because they want your brand, for the vanity of having it. There will be pitfalls. I’ve learned that through Spirit. I was promised a lot when we started that I never got. He [Spirit owner Robbie Wooton] didn’t accept our input, and I should’ve turned that job down. He made a promise that he didn’t keep as well. When I said, “This isn’t enough sound,” he said, okay, “I’ll tell you what, when we turn it on, we’ll have some time and if it’s not right, we’ll get the rest of the parts.” And then when it got to that point, he didn’t do what he said he was going to do, and none of those factors come up when people talk about it or. People don’t consider that part; it’s just your reputation.
When people come in and they hear you did the sound, they’re expecting value, and if you can’t give it to them, you shouldn’t be doing the job. Yes, he turned around and spent three times as much for a different sound engineer and also used the equipment that I already had in there. So he had mine, plus three times as much, so I thought, okay … that’s fair. So, in that I learned a valuable lesson, which is to understand what the result is going to be for the risk you are incurring and figure out if it’s really worth it. Because it took me a lot of time to repair what the impression was of that work.