It’s a Thursday night and I’m uptown at Lavo surveying the scene: there’s Irina Shayk; hoards of other models that I can’t really see because Irina Shayk’s image has just been permanently etched into my retina; decent looking women; not-so-decent-looking women, who sleep with promoters and staff to prove they can be useful. For every ten of these women, there’s one graying, dapper, monied man, to whom they cling. I’m in the corner guzzling drinks and contemplating why every man with half (an empty) brain doesn’t feel compelled to drop whatever else he’s got going on to do this “daddy” routine. Then memory takes me back to one man who did. I’ve seen Ricardo Garcia at just about every event I’ve gone to in the last three years. In the early days, he’d have to leave relatively early – 2am – to be fresh for the next day’s work investing something into something else. He was always either just drunk enough to approach every girl in the room, or just nice enough. Camera in hand, he’d ask to take everyone’s picture—usually pretty girls in droves—and aim to find them on Facebook the next day in order to tag them. Oldest game in the book, I’d say, but he was shrewdly doing it to build up his connections in the nightlife arena. Now he’s a full-time nighttime kind of guy, running an events and branding company, all thanks to this early “daddy” routine. Smart guy. Here’s what his nightlife looks like, now that he doesn’t have finance stuff to worry about.
Name: Ricardo Antonio Garcia Professional Resume: I am a former Merger & Acquisitions Financier that now owns and operates Red Hot-PR, a New York and London based PR firm concentrating on brand building, event planning, promotions, talent management, photo production, public relations, entertainment financing, and media coverage. I also founded Red Hot-Society, which is an online weekly fashion, entertainment, and events newsletter covering various social activities and featuring only the direct scene without the “fluff.” New York Nightlife in a Word: It used to be “Champagne Bollinger.” Now it’s more Patron.
City Loves: • Lunch spot: Sant Ambroeus. Both locations in the city and Southampton. • Dinner spot: South Gate in the Jumeirah Essex House on Central Park South. • Nightlife trend: The Box has been a four-year trend for me • Drink of choice: Star Vodka by Charles Ferri, on the rocks with a lime twist. • Meal of choice: Filet Mignon with potato mash and Saint Émilion • Group of people to bump into: Doesn’t matter, as long as they are good looking.
City Gripes • Nightlife trend you loathe: SL and Provocateur, and other places where the nouveau bourgeoisie congregate in their wannabe nouveau riche style and demeanor. • Drink: I never understood “infused” liquors. • Meal: I am not a fan of curry. • Group of people to bump into: Anyone who thinks they are royalty because they made few bucks lately, or obtained some exposure via media, reality TV, or some other vessel.
His Hotspots •Monday: La Zarza, cozy and a nice looking crowd, great music. •Tuesday: La Vie for a hookah and vodka, then some private event invite usually pops up elsewhere. •Wednesday: Mari Vanna for early cocktails/dinner then late night loft party or private event. •Thursday: Le Cirque for pre cocktails/dinner then CV Lounge late night. •Friday: Dinner at De Santos, cocktails after at The Lion, then avoiding the B and T crowd, so perhaps a local bar late night, or a private house party in Nantucket or Southampton, if it’s the summer months. •Saturday: Dinner and drinks local—walking distance: Travertine, Freeman’s, or Madame Geneva. Usually, there’s too much B and T to make it a “night,” unless I’m in Nantucket or Southampton for a house party. •Sunday: Charbon for a burger and wine, Union Square Lounge for their Brazilian Model Party, and maybe cocktails at Café Habana.
•Every night: I like the Crosby Bar in the Crosby Street Hotel. •Wouldn’t be caught dead here: Abe & Arthur’s, Avenue, The Collective, SL, Provocateur, and Pacha. •For special occasions: Bemelmans Bar for piano jazz, or Café Carlyle for Woody Allen’s band on Mondays. • Brunch is usually: The Odeon.