NYC Try Outs: Kristina Marino’s Downtown Diaries

Steve Lewis has it right: these are the good ol’ days. They’re good because there’s something for everyone, and you can change your something on any given night. Take Kristina Marino. Her blog, The Downtown Diaries, chronicles all things nocturnal in lower Manhattan and Brooklyn—her own weekly imbiberies are chameleon-like, but they’re also true to herself. She likes a nice local bar where everyone knows her name, she takes chances with new parties, and she doesn’t judge a restaurant by its dress code. Here, her weekly spots to be scene and be sceney.

Name: Kristina Marino Professional Resume: I’m a jack of all trades but am best known for my blog, The Downtown Diaries, and the parties I throw. In my spare time, I’m the Digital Engagement Manager at Mirrorball, aka I get paid to Facebook, Twitter, and blog, all day, every day—be jealous. One Word to Describe Nightlife in New York City: Sceney

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City Loves:Favorite lunch spot: Westville, Schillers, Miss Favela (Williamsburg). • Favorite dinner spot: Rye (Williamsburg), Fette Sau (Williamsburg), Gemma. • Favorite nightlife trend: Wearing whatever the F you want. • Drink of choice: Dark and Stormy’s. • Meal of choice: Any kind of seafood. I love the linguine and clams from Fiore—it’s cheap and delicious but more of a guilty pleasure. • Favorite group of people to bump into: Nicole Wasilewicz (Free Williamsburg), Katherine Kelly, Melissa Widhson, Caitlin Monahan (Darling Cait), Tommy Eichmann (Alexa Ray Joel), Mike Del Rio, Brittany Mendenhall (ChiChi212), Antwan Duncan (I Think You’re Swell), Victor Castro (Wet Paint Photography), Hannah Rad (Sheena Beaston, East Village Radio), the Finger on the Pulse twins, DJ MSB, and a bunch of people no one reading this has ever heard of.

City Gripes:Nightlife trend you loathe: Fake glasses, models, celebrity/socialite DJs, and Aalex Julian. Oh and ladies, if you are not wearing tights in the middle of winter, you need to get your act together. • Drink: Vodka Cranberry • Meal: Street Meat. Food Chains. Dos Caminos. Group of people to bump into: About 50% of the people I see out on a daily basis…New York City is one big incestuous small world.

Her Hotspots:  Honestly, as a blogger, it’s hard to have a hotspot—I am running around the city attending different events, shows, etc. The best part about living in NYC is the variety—it’s all about having options. Here are some basics. Monday: Jane Hotel Tuesday: Le Souk Harem is giving a solid effort. The Bowery, Avenue, Lit, Gallery Bar…I guess. Wednesday: FOTP BBQ Blowout at Good Co, RDV. Thursday: Il Bagatto, Goldbar. Friday: Above Allen, Dram. Saturday: Day & Night, Le Bain. Sunday: Thompson LES pool party, Jelly Pool Parties/ All Saints Pub, Goldbar.

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Every night: Le Bain, Kenmare, Godlbar, or anywhere local—I usually hang at The Commodore, Maracuja, or Spuyten Duyvil. Wouldn’t be caught dead here: Greenhouse, Marquee, SL, Kiss & Fly, Tenjune, Veranda, Above 14th St.

For special occasions: MILK Studios is a great event space.

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Brunch is usually: To eat, I like to stay local. There’s nothing better than brunch in Brooklyn. My friends and I wind up at Lodge more often than not. If I am going to “brunch” to dance on tables and get wasted, then Day & Night it is. 

Summer Preview: How the Hamptons Spent Its Winter Vacation

The off-season on the East End was nothing so much as an elaborate game of musical chairs, where restaurants swapped locations, switched bays and changed towns, and when the music stopped, one of the only people sans chair was, of course, Jean Luc. Read on for our detailed round up of what’s moved and shook on the island over the winter, and be sure to check out all the latest openings and perks on our comprehensive Hamptons Guide for the iPhone. Enjoy!

Last year’s Southampton daytime-drinking party-starter Day & Night, following the trend, has moved further east. For the season ahead, kicking off with the Memorial Day bash this Saturday, the bros. Koch describe a circus that features everything short of a French dwarf running around screaming “De plane, boss, de plane.” But give them time, plans do, in fact, include a seaplane (“We’re working with V1 Jets to offer packaged seaplane flights from NYC directly to the venue,” Daniel Koch tells us) and jet skis shuttling guests from boats in the harbor to the party. It all sounds like great fun until you realize that the boys aren’t playing in the Pink Elephant‘s sandbox anymore, that jet skis are prohibited in Three Mile Harbor (that goes double for seaplanes), and that the East Hampton PD once carted a gallery owner who had been in the town for three decades away in a police cruiser because she served wine at an art opening without a permit. Then it gets more fun.

RdV. East (from the crew behind the Meat Packing District’s Bagatelle, Kiss & Fly, and, of course, RdV) takes on the Tavern space (which previously hosted La Playa) and promises to perk up what has become a dwindling club scene. With Pink Elephant sunk in a legal morass, RdV East joins Dune and Lily Pond as the only legitimate club options this side of the canal.

The Montauk locals and watchers of the inexorable crawl of Hamptons glam toward the ocean have been buzzing about the next nail in the coffin of The End’s homespun charm. Sean MacPherson (who with Eric Goode has ridden the Maritime Hotel, Bowery Hotel and Graydon Carter’s Waverly Inn to near obnoxious success and The Jane Ballroom to notoriety) purchased the ever-so-slightly dilapidated–err, homey–inn and restaurant The Crow’s Nest. The acquisition came too late for him to do anything other than run it as is this season, but next year he promises to open a “new and improved” version.

Of course, the inevitable alarms have already sounded, to such an extent that you nearly expect villagers to meet Macpherson with pitchforks and torches when he finally does a Surf Lodge on the complex (also known as, making it a place people might actually want to stay). MacPherson certainly has, by all accounts, a prime spot, just across Lake Montauk from the newly revitalized Montauk Yacht Club (boasting its own revamped restaurant, The Gulf Coast Kitchen). It still remains to be seen if neighbors won’t complain as vociferously as they have about the Surf Lodge, situated on Fort Pond. There’s no reason to believe they won’t.

And, if you can believe it, the Memory Motel in Montauk narrowly missed being turned into a “a cool little box hotel” by reality TV couple Bob and Cortney Novogratz of Bravo’s 9 By Design. As the couple told Hamptons.com, “we missed the deal by a week.” While the landmark escaped that fate, owner Artie Schneider told us that he did indeed make a deal for the hotel portion of the property with someone else (though he’ll retain the bar immortalized by the Rolling Stones in the song of the same name). Changes could come in as little as a month or so, he said.

New casual coastal restaurant Navy Beach opened early and well on a distant stretch of road along some of of Montauk’s prettiest bay beaches, down the sand from what had long been a naval base. The nautical theme carries throughout, from the reclaimed wood from the base in the interior, to the flags over the bar spelling “drink” in maritime code, to the seafood on the menu (though one menu item far from seafaring has been winning raves: the burger).

New this year to Bridgehamton will be Southfork Kitchen, the restaurant opening Bruce Buschel has been chronicling in the New York Times. His list of “100 Things Restaurant Staffers Should Never Do” stirred a shit-storm and garnered him a Facebook “fan” page calling for a boycott before his spot even had a name. Southfork Kitchen says it is set to serve “local and sustainable” seafood, and if you want to read how cute and fun it is to come up with names and logos and menu items and rules for servers you can read Buschel’s blog.

Ed “Jean Luc” Kleefield once joked that he would auction off the right to smash the sign from his restaurant in East Hampton. It looks like someone has finally taken him up the offer (though without the auction). The sign for Prime 103, his steakhouse on Montauk Highway now lies shattered.

And in Sag Harbor there are signs of life at the former JLX. The “Help Wanted” signs in all the windows prompted a burly passerby with dreadlocks down his back to stop and marvel. “What? So, he’s going to open it back up now?” he said incredulously. “This guy owes me $2,000 bucks, literally.” The passerby will have to get in line, but, in fact, it isn’t Jean Luc reopening the restaurant. A part of the team from the successful Trata in Watermill will make a go of it in Sag Harbor. There’s no name yet, but word is that the spot will be a French-inflected bistro, as it had been.

Now for the others who found new chairs: Mezzaluna AMG packed it in after one season, but Tim Bando of The Meeting House quickly moved in with his sleek and sexy Exile Bar. And Serafina has now taken the former Matto location in East Hampton, offering the same fare served at its midtown stalwarts. The Lodge in EH also closed, but owner Micheal Gluckman moved on up to the Springs with the Boathouse, a two-level seafooder overlooking the water. The Boathouse displaced local favorite Bostwick’s, which promptly, dressed down a bit, moved down toward Montauk Highway and opened in the former Cherrystones as Bostwick’s Chowder House. Also in East Hampton, Wei Fun said sayonara and has been replaced by The Grill on Pantigo, a sort of more casual and modern younger sibling to the 1770 House. Finally, a restaurant called Race Lane is set to open in the former Lodge spot. The owners say Race Lane will hark back to the days when the restaurant was The Laundry (which had moved to a new location a few years ago and closed this winter).

Got all that?

Midnight’s Children: New York Nightlife Icons

Every field of endeavor has its icons, and nightlife is no different. To be an icon in this world, one has to be successful and stay relevant. After all, you’re only as good as your last party. For every genuine icon, there are swarms of scenesters who occupy the pantheon in their own minds — putting the “I” and “con” in the word. But it takes a certain amount of swagger to succeed in this business, so they should be forgiven. Besides, they are always the easiest people to shop for around Christmas: any mirror will do. Listed below are my six New York City club icons — solo artists and teams — and the up-and-comers with the potential to replace them, if only their predecessors would move to India (or somewhere even more remote, like Brooklyn).

ICONS: Club owners Noah Tepperberg and Jason Strauss, who scored big with Suite 16, Marquee, TAO New York and Las Vegas, LAVO and the new super-hot gastro-lounge Avenue. WHO’S NEXT: Eugene Remm and Mark Birnbaum currently operate a number of A-list properties including Tenjune, Abe & Arthur’s and Simyone, and have put together a strong marketing company in Emm. If they’re missing an ingredient, it’s downtown cool.

ICON: Nur Khan, whose sophisticated rock chops and social skills (his friends include everyone from Beck to Alexander McQueen) are tough to duplicate. When Rose Bar is at its best, it’s the best in town. WHO’S NEXT: Bowery Electric’s music junkie Jesse Malin, with some help from Rose Bar’s DJ Nick Marc, might do the trick. Throw in Mark Baker for the high-end crowd.

ICON: No matter how many times his sister wears one of those “Save the Beatrice” T-shirts, Paul Sevigny’s iconic inn looks like it has shuttered for good. WHO’S NEXT: Carlos Quirarte and Matt Kliegman of The Jane Ballroom and The Smile come pretty close, but they need a Chloë. Here’s looking at waifish downtown rocker Lissy Trullie.

ICON: For years, Bungalow 8’s affable Amy Sacco has been the reigning queen of New York nightlife. WHO’S NEXT: If Sacco stays in London to be closer to her Blightly Bungalow outpost, which seems possible, could model-turned-club promoter Emma Cleary step up, with a little seasoning and help from Serpentine’s Patrick Duffy?

ICONS: Club czars Scott Sartiano and Richie Akiva of Butter and 1Oak fame. WHO’S NEXT: The pair’s partners in 1Oak — Jeffrey Jah and Ronnie Madra — are ready and able to slide right in. With a clipboard courtesy of door guru Binn and the hustle of promoter Adam Alpert, plus the high-end hip hop reach of DJ Cassidy or his manager Yoni Goldberg, they might just have enough edge.

ICONS: Party promoters Susanne Bartsch and Kenny Kenny. WHO’S NEXT: If these two took a powder break, heirs apparent Ladyfag and Desi Santiago would need to go for the gold. Clubdom is a numbers game and a merger with Mr. Black’s iconic Stuart Black would be necessary.

New York: All the Week’s Parties

Just heard a very realistic rumor that East Village hipster standby The Annex has been sold and will become, of all things, a sports bar. In honor of the decline of yet another club kid landmark, the infamous electro-nu-rave Ruff Club party will be throwing a final hurrah for the sweat den it made popular on September 11, bringing out some underground all-stars: the Misshapes, Spencer Product, and the Ruff Kids. Another fond farewell to a Friday night hotspot that many called home.

It’s been interesting keeping tabs on this moody teenager we know as NYC nightlife. As staple bars close, the beloved Beatrice for one, patrons react as like displaced persons, leading a moveable feast in search of their next home. Keeping a regular weeknight schedule has been futile, as flash-in-the-pan venues like Chloe 81, which used to rule Wednesdays, cool down after losing a place in the rotation. These changes, however, open up the field for some new players. Thursday is becoming a great New York night, with two parties on opposite sides of Manhattan drawing their respective crowds. Likewise, people are turning to venues with solidarity, places that have stood the test of time (if not just a few months) to become sleeper hits. While many spend more of their evening arguing about where to go than actually going anywhere, here are some suggestions for parties on the verge — and old favorites rising to the occasion — for every night of the week.

MondayLit (East Village) – With Le Royale creeping out of the picture, Lit now has a refreshed patronage and a fresh outlook. ● Le Souk (East Village) – It will take a little while to regain the status their Monday party once enjoyed, but this mischievous restaurant is poised for a steady comeback thanks to a loyal following. ● Stanton Social (East Village) – In the spirit of restaurants shape shifting into nightlife, this table-hopping joint has been a mainstay on Mondays, though it may seem a left-field choice. The mounting interest in doubling your fun at dinner attracts a diverse crowd.

TuesdayAvenue (Chelsea) – Beatrice reggies rejoice! Todd and Angelo bring their special brand of refusal to the plush doors of this slick lounge — with Wass! It’s an all-star door, meaning you’ll find a mix of Beatrice groupies dressed up in nostalgia, seated next to high rollers and genuinely pretty people. It’s like a temporary shelter built for nightlife refugees, though this could prove to be long term. ● Rose Bar (Gramercy) – Indeed, the beautiful people have been planted here for a while now. So what? It isn’t any less of a party just because it has been around the block. It’s comforting to know that whenever you might desire being near to big art, Lily Donaldson, a mixed crowd, and a rope you might not get past on a Tuesday night, this is your go-to. ● Above Allen (Lower East Side) – Promoters? Bottle models? Hipsters? Ballers? Promoting hipster bottle models with money? All here on this diverse, overstimulating Tuesday night. Go, dance, get drunk — especially if you and your group are at a loss on Tuesday night.

WednesdayMinetta Tavern (Greenwich Village) – For once, go to this ubiquitous restaurant for the bar. Indeed, the bar lives in the shadow of the food, but the cocktails and bartenders really round out the celebrated establishment. Wednesdays are particularly wonderful here because those on a trendy feeding frenzy are less inclined to stick it out through the night. This means a better crowd, and a better chance to actually get seated — even if it isn’t your main concern. ● 1Oak (Chelsea) – The Koch twins once did a bang-up job on Thursday nights, but the shared sentiment about this golden child is that Wednesdays are now bringing the crowd. “It’s organic, a phenomenal mix of people, and there are usually surprise performances,” one faithful patron says. Indeed, the midweek party hits its stride, and even celebs like Rhianna — who showed face here just last Wednesday — have been known to drop in. “The best part is,” the patron continues, “the B&T crowd isn’t in full force and you actually get to enjoy the surroundings.”

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ThursdayJane Hotel and Ballroom (West Village) – Steve Lewis calls the Jane the Obi Wan Kenobi of nightlife. “It is proving to be the savior,” he says, and really, the Jane is something to get excited about. Though some nights showcase bland party princesses better served for the Meatpacking District, we both agree there are enough pockets of poise on their Thursday night to negate the posturing — a feat Lewis says makes this fete a new staple in a nightlifer’s diet. “Any day of the week could be a good night to go to the Jane.” ● BEast (Chinatown) – Ryan McGinley’s Thursday party proved to be a hit with the gays, then came the girls, and now Thursday night is just a mecca of mess (in a good way).

FridayWhite Slab Palace (Lower East Side) – While some things should be kept a secret, this must be said: the decrepit oyster bar throws a pretty great party on Fridays. Known as the Swede Party the music is satisfying, the crowd is fashionable and extremely drunk, and the bartenders seem to be having just as much fun as everyone else. The front seems like a quiet pub, and just like all fronts, appearances are not as they seem. Though the place has caused rumors to fly about questionable activity, it all seems like good, clean fun, aside from the sweaty, dirty dance floor that is. ● The Standard Beer Garden and The Standard Grill (Meatpacking District) – The property is an all inclusive playland. Start off in the garden, if you can stand the crowded atmosphere. Great for a leisurely cocktail to begin the night, especially since you won’t be able to spend your entire night here. After you’re unceremoniously booted around 12am (though the fun sometimes ends around 11pm because of “neighborhood concerns”) gather ’round the friendly front tables and make friends with the rest of the drunks. Sometimes it boasts an unsavory crowd, but the property must be savored in the summer as a premier adult playground.

SaturdayVon (NoHo) – We’ve done everything a person could do on a Saturday night, and we’ve found that staying in or hiding from the masses are usually our best bet. Hiding counts for something at Von, because it isn’t the upstairs bar we’re after, but what’s hidden below it. Try to find it while it’s still mythical.

SundayGreenhouse (Soho) – For those that need their dance fix on Sunday night, Kenny Kenny and Susanne Bartsch bring them great happiness. Though Sundays aren’t at a loss for dance parties, the Vandam party is particularly worthy to check out. ● Goldbar (Nolita) – You can carry the party from brunch to Broome Street, where you’ll probably run into fellow brunchers still carrying on. Very much the Cheers of nightlife, thanks in part to the work of doorman Jon Lennon. ● Sway (Soho) – Sway is still around, and it is still a place to house the freaks and friends of Sunday night. Last time I casually dropped in for a drink, the bartenders were randomly handing out shots, and a colleague of mine was caught crawling around on the dance floor.

Photos by Frank Horvat

Industry Insiders: Rachelle Hruska, Guest Star

After only a few years spent navigating the social waters if Manhattan, Rachelle Hruska left her cushy job at a mutual fund company to work on her hobby: social media. Her website, Guest of a Guest, not only deciphers New York’s social hierarchies, but, as Hruska puts it, provides “a guide for what is going on among the young and influential tastemakers shaping the collective culture.” Hruska’s pluck and insight keep her focused. “After identifying an open niche in social media that I thought I could fill, it was necessary for me to venture into the unknown”– a leap that propelled Hruska into hosting her own events, sussing out the newest hotspots and basically showing face on a nightly basis. “I see us taking Guest of a Guest to other cities around the world,” she says. “I have met a lifetime’s worth of interesting people in the past two years.”

You went through quite a transitional period when you moved to New York, you weren’t involved in the media industry- what were you doing, and how did you come to decide to run GuestofaGuest.com full time? I was working at a mutual fund, happy and content with my job. I was able to study and learn how companies worked and became interested in starting my own. Naturally, living in the city, it’s nearly impossible not to be exposed to New York media, and as I began to read and follow different blogs and media outlets, I marveled at the seemingly low barrier of entry to that world. For fun and as an experiment, I began to chronicle young Manhattan on a daily basis at nights, after work. After seeing consistent growth, I started to became more and more convinced that there was a market for this kind of website. In May of 2008, I left the security of a wonderful job to take on the risks and challenges of trying to make this a successful company.

How was Guest of a Guest conceived? Was it a passion, a hobby? At the beginning it was totally just a hobby that got my mind off finance. And we got to a place where we saw a niche; these young, twentysomething group of tastemakers, who liked going out and wanted to know everything about it, and we went with it. But it took us a while to get there. When we started, we had writers cover lots of things, from food to fashion, and everything else. It was like a Gothamist more than a Guest of a Guest. After becoming more and more interested in the online media world, and kind of seeing all these print publications crashing — we had to figure out how we were going to survive and expand. We had to figure out how to manage SEO, and basically everything that made a blog work. I started meeting with people like Lockhart Steele. We started talking to people like Nick Denton, and kind of just getting an idea of how they started.

And they just offered up their help? Well, Lockhart found me. At the time I kept my identity a secret. The New York Times picked up a story because we had talked about 1Oak opening and now one even knew 1Oak was in existence. I had just heard through the grapevine and put up a small little post. So, the Sunday Times did a piece referencing us, and once you have a mention in the Times like that, I think that was probably when we made it on the radar. Lockhart started talking to me through email, as I was very nervous about giving away who I was. Since I was working in finance, I didn’t know how my peers would feel about it. So I put some trust in a couple people that I felt could be helpful. Lockhart was one of them from the very beginning. I started this two summers ago. I didn’t quit my job until last April.

You’ve just passed your four year mark as a New Yorker; do you find you’ve lost some of that wide-eyed wonder that you initially had? I’ve tried to not let that happen. I think that being naive, in some aspects, is a blessing. You don’t know what’s not possible, you’re kind of just starry-eyed. I think I’m much smarter and much more aware of agendas, but I also think that it’s important to work at it. Just yesterday I went running with my friend Danielle, who is the Danni behind Dannijo Jewellery, over the Brooklyn Bridge, and we’re both like little kids on this bridge, taking pictures of ourselves with the Manhattan skyline in the background. It was silly how exciting it still is, and maybe those are the kind of things that don’t happen every day, but you gotta work for it. You have to try to not become jaded. New York does that to you, right? And it’s going to do that to you, especially when you’re going to all these events. Obviously, an event is not the same as the first time I went. But you have to learn to appreciate the little things in life. And especially when you’re removed from the city, it’s such a blessing to come back and experience those things all over again.

You cover a lot of charity events, and you’ve launched a charity initiative. Do you have a specific cause you are passionate about, or do you try to give them all a fair chance? VABC: Voices Against Brian Cancer. I lost my grandmother to brain cancer and my friend’s brother is running in the marathon for brain cancer support. Anything close to cancer is close to home. I also do a lot with The American Heart Association because I’ve had a lot of family that have had heart issues. I don’t have much free time or tons of money to give away but I do hope to bring exposure to great causes through GofG

When people get snarky on the internets, call you out on things, or try to pick fight, how do you deal with that? Do you think it’s important to fight back? Yeah, I do. Those dialogues, even though they are tedious and worthless right now, I think they’re fun. It’s always good to have people challenge you, always. It makes you work harder, try to do better, and be more fair. I welcome all of it. I have had people that have put me in a bad light, but if you know you are doing everything you can and are in the right then the open dialogue can only help the situation for other people. I don’t pick fights with people. I never do. It’s not interesting to me, and it’s not something I enjoy doing. But if there is something that I think, then I am going to spend some time trying to retaliate — I’ll do it on my personal Tumblr. It’s important to have respect for your peers. I don’t want to just be a fighter that people look at but don’t take seriously. Page Six and Gawker already do it … it’s fun to read … people like reading it. But there is also room for a nicer and more positive spin. That’s what we are going for.

Do you have a hit list? Maybe not in a personal way, but with the knowledge that your readers have a lot of interest certain names? Well, you have to be aware of everyone. Obviously there are people that you see over and over again at parties, and people might share rumors, and suddenly you have an understanding of who people are talking about. I think that you can also create people that I personally think are interesting — you can do that on your own. I don’t know about the hit list, but there are definitely characters that people are always on the lookout for. And you know, if we’re writing a post on an event and, let’s say, someone’s there and something happened with them the week before, we might add that name to the event.

Have you felt like you’ve been able to be supportive to people who are now big hitters in the industry? That’s the goal. And I think that was for me too, that was really the goal, to give interesting people who were trying to do something good or trying to build and create something in a time when, I mean, let’s face it, we are in a major recession, and people don’t need to be worked down, they need to be built up. I think you can do it without sounding too Pollyanna. I said this to the Times reporter because, one of the things he said was, “you shill for Surf Lodge.” Well, I actually really like going there! It’s not like we’re going to write about things that we just think are cool because we want them to be happy with us or on our good side. We generally only write about things that we like and that we want our readers to be aware of. There are designers and people in nightlife who are trying to bring something in an industry that is bringing our city so much revenue. Of course, I want to try and support that. I really feel it’s helping our city by doing that because it’s making people aware and raising interest for these businesses. Charities, especially in a time like this, are huge. These events are always giving back and built around philanthropic causes. They get young kids excited about giving back. Even if they can’t afford a ticket, maybe they can help out by being on the committee. Our interns, for example — whenever they go to an event, they really take it as their own. When I am invited to a charity, I try to see who from our team is best suited to cover it and really get personally involved and help give it space online that really has eyeballs coming to it. We can try to sell tickets, give free tickets to newsletter readers, and just generally raise awareness to it.

Where do you like to go out in New York? Do you have a favorite restaurant? My favorite restaurant is Blue Ribbon. I got introduced to it a year ago, and I have been going back a lot. I tend to stay by my neighborhood. I love Raul’s. I am starting to get into the Diablo Royale. Barrio Chino — I love Mexican food.

Any favorite bar? I like Rose Bar. I am not into clubs, but Rose Bar is my go-to. I like the Cooper Square Hotel. I like the rooftop of the Thompson Hotel, the Jane Hotel, and recently I’ve been going to The Standard Grill.

Favorite shops? I hate shopping. I hate it. I haven’t been shopping since last October. I don’t even know what to say about shops; I don’t know anything about them. If I need something I’ll go to Topshop or Bloomingdale’s in Soho. Being a blogger now, I don’t need to dress up during the day. I am running out of clothes. I should start online shopping.

Who do you admire in your industry? Do you have any mentors or anyone you’ve tried to emulate? It depends if you’re looking at media people, writers, or tech people. The thing about my industry is that there are not many females in the tech world so it’s really interesting to get to meet them. It’s cool. I met Caterina Fake, who did Flickr and is now doing Hunch.com. She really impresses me. And other women, like Arianna Huffington, who really changed the way we get our news. But Caterina’s story really impressed me. And I admire a lot of my peers who are working really hard to try to do their own companies. I look up to them. I always admire people who go to the beat of their own drum.

Do you love your job? I love it. I absolutely love it. There are definitely days where I have a lot of trials, and some days you’re pulled in so many directions. But it’s just like anyone who has a company. You’re wearing so many hats that they all come crashing down at the same time. You have to put things in perspective and realize it’s not the end of the world. I’ve never worked harder for anything, but sometimes it doesn’t even feel like I’m working all the time. Even though I am working day and night, I am passionate about it. It doesn’t feel like work. I get to meet such great people in the industry, really interesting people. And that wasn’t available to me in finance. I really enjoy it.