Sofia Coppola. Photo courtesy of BFAnyc.com
It is Halloween, so in America that means the holiday season starts tomorrow. In preparation, we’re watching (and rewatching) Sofia Coppola’s four odd, sweet, endearing videos for Gap’s Dress Normal campaign, featuring the tagline “you don’t have to get them to give them Gap”.
Get yourself in the holiday spirit and watch them now:
Everybody’s ditching Lincoln Center. Could Spring Studios be the new venue? Considering DVF and Michael Kors have supposedly hopped on board, and the space has housed a few fashion events previously, including Calvin Klein’s 10 year anniversary show.
The Gap has a new creative director: designer Rebekka Bay.
The Cambodian factories are as dangerous as ever. In retaliation to a workers’ strike, Cambodian forces opened fire.
Hussein Chalayan has been tapped as Vionnet’s new demi-couture designer. We’ll see his moves on January 21 during couture week in Paris.
Think of all of the classic costumes from Hollywood history. That gigantic dress that Bette Davis wears in the party scene in All About Eve! Gene Kelly’s rain-soaked suit! Vivien Leigh’s Gone With the Wind dress—the one made from curtains! All of those suits that Diane Keaton wore in Annie Hall! Dorothy’s ruby slippers! Such classics! Such fashion! And now think of the crap that Jennifer Lawrence wore in Silver Linings Playbook. Wouldn’t you, you collector of movie memorabilia, want to own those? Like, for example, the sports bra she wore. It’s from the Gap! Well, now you can buy it, as long as you’re willing to participate in an auction, probably pay hundreds of dollars, and also look like a reeeeeeeal dummy.
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Despite helping to develop the Gap’s 1969 premium denim line, the company’s vice president of design, Patrick Robinson, was dropped last week. Considering the brand is in the midst of a design-team reform, the news hardly came as a surprise, but we still think that 1969 was one of the best ideas to come out of Gap in years. So what’s next for this fading American brand?
A new story by Jezebel’s Abe Gurko breaks down Gap’s swift decline, pointing out the rare, rather pathetic occasions during which you might actually step into a Gap store. “You are on vacation and the weather is not quite what you hoped and you are a few layers short. Off to the nearest Gap,” he writes. Furthermore, although they’re a workhorse for basics, Gap’s cuts aren’t as flattering as those of, say, H&M or Uniqlo.
Speaking of fast-fashion brands, H&M’s wildly successful designer collaborations should spur Gap to roll out similar initiatives. Remember how hyped we all were after the Alexander Wang, Vena Cava, and Pierre Hardy collabs? A full capsule collection with a fresh, emerging designer might be just the creative boost they need. Maybe that lucky designer could even help Gap with their image.
After last year’s attempt to update their logo, Gap devotees came out of the woodwork to protest the change, forcing the brand to rather embarrassingly revert back to their old lettering. As Alisa Gould-Simon explained then, the seemingly ill-advised move was actually genius, as it made the brand relevant again by proving that they still have fans who care about their image. But despite their efforts to pull fast-ones just to stay in the news, there’s no denying that their identity needs a refresh. Gurko suggests they give their advertising a more editorial feel (“but do NOT hire Terry Richardson”). He also thinks they should build a marketing campaign around the fact that their designs are Made in America in order to “become a strong voice for creating jobs in the USA.”
Regardless of which route they take, Gap is in dire need of a new concept, and we’re hoping a new creative director will help them get there. Too bad Clare Waight Keller has already been snatched up–she kills it at this rebranding stuff.
The Gap posted a new logo on its website this week, much to the dismay of pretty much everyone on the Internet The logo isn’t that much worse than the old logo, but it is pretty bad. What’s worse is the backlash, which has all but taken over sites like Facebook and Twitter. There’s even an @gaplogo Twitter feed. Late last night The Gap finally commented on the situation on their own Facebook page.
They’re glad the logo “created a lot of buzz” and are, “thrilled to see passionate debates unfolding.” Which kind of makes sense. This is probably the most attention The Gap has gotten since 1993 when Clinton-era Prosperity somehow convinced everyone to dress like it was the ’50s. That said, as far as I can tell, none of the buzz has been positive, and the debates tend to be in the vein of “It’s a really shitty logo vs. who cares?” The Gap, of course, understands this. That’s why they’re asking fans to design their own logos to create more buzz, and help them go back on their horrible logo choice. “We’re asking you to share your designs. We love our version, but we’d like to… see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”
My question is: Do people who shop at the Gap really care about the logo? The Gap’s whole schtick is simple and boring, and their new logo is actually fairly representative of their brand. Dudes like my dad will continue to buy socks and underwear there no matter what the logo looks like, and all the complaining design snobs are probably wearing clothes from obscure Euro companies anyway. Also, Gap is all good. In the last two weeks they nabbed the kind of publicity that money almost certainly cannot buy.
Eighties and nineties references aren’t the only retro influences surfacing in fashion these days. The Gap is looking to relive 1969 with its relaunch of the brand’s iconic 1969 collection. Meaning, “come August, the Gap customer will have access to perfectly faded boyfriend jeans, rinse-wash skinnies, vintage-inspired bell-bottoms, and an elegant extra-long boot-cut — all in premium denim fits,” says Style.com. And, perhaps the best part of the Gap being stuck in the past: All looks will be outfitted with $69 price tags.
Meanwhile, the look book images from Nicole Richie’s jewelry line for House of Harlow 1960 have leaked, and, as the brand’s moniker implies, the baubles are all infused with a distinctly hippie-chic vibe. Richie models her own designs for the look book, wearing an assortment of print-heavy, flow-y frocks, to accent and emphasize the oversized House of Harlow jewels.
And good news for NYC-based vintage lovers: Decadestwo, the LA designer vintage boutique that Hollywood has long sworn by, is setting up shop in Manhattan this spring. “They’ve acquired a small space above Soho’s Kiki de Montparnasse and collected 2,000 pieces of designer clothes, jewelry, bags and shoes to sell to (new)vintage hungry New Yorkers,” says Fashionista. The store will be open from May 14-17. Also in stock will be frocks donated by Richie’s former stylist-turned-frenemie-turned friend Rachel Zoe, who “donated a good chunk of her closet,” sales of which will go to benefit a Detroit-based charity.