CHANEL “THE FIFTH SENSE”

No brand celebrates women in all their complexities quite like Chanel. It is constantly finding new ways to fuse the modern and the classic, the strong and the feminine – something that’s perfectly encapsulated in its iconic perfumes. For their latest project, a multimedia online experience aptly titled The Fifth Sense, Chanel teamed up with i-D to highlight some of the most innovative and complex women working in the arts today. As part of the project, Chanel and i-D are highlighting the artistic practices of six women, specifically exploring the ways in which their visions are influenced by smell.

Entitled “Making Movement,” the fifth film in the series profiles the stunning Japanese ballet dancer Nozomi Iijima as she choreographs her very first piece. Inspired by Chanel No. 5, Iijima’s piece marries technical precision and fluid self-expression to create something that’s at once beautifully unfamiliar and timeless. “In dance, the classic is the foundation of the modern,” she explains. “And so as a woman and as a dancer I feel I have to carry both.” Not only is Iijima’s unique approach to movement endlessly mesmerizing, it illustrates strength in femininity – a notion that couldn’t be more Chanel.

Through The Fifth Sense, Chanel and i-D challenge female artists to view their work through a different lens, ultimately urging them to create something fresh and beautiful.

Find out more about The Fifth Sense and click here to watch “Making Movement”.

Chanel’s ‘The Fifth Sense’ Celebrates Empowerment With Surrealist Short ‘JellyWolf’

CHANEL is synonymous with femininity. That’s why the iconic brand has partnered with i-D to celebrate women across the arts with a new platform, The Fifth Sense. A multimedia experience that showcases original content from today’s leading voices, it evaluates the relationship between creativity and fragrance. As part of its mission, the site will spotlight six women from different creative fields, as they analyze the role scent plays in the artistic process.

For their fourth project, Israeli-American filmmaker Alma Har’el delivers a hypnotic short that analyzes the relationship between scent and vision, fantasy and the real world. Inspired by CHANEL Nº5 L’Eau, JellyWolf presents a synaesthetic experience through the lens of a coming-of-age story, using surrealist imagery to explore the different realms of female identity. Starring Kiersey Clemons and Lisa Bonet, the film captures the spiritual nature of scent while also serving as a visual feminist manifesto that embodies the ethos of empowerment. Through i-D’s relationship with CHANEL, The Fifth Sense offers creative women the opportunity for self-acceptance and expression.

“This film is a trippy little love letter to women,” says Har’el. “I wanted to capture a sense of wonder that scent holds and a liberated feminine identity that develops from getting connected to what scares you.”

Learn more about The Fifth Sense, and watch JellyWolf, below: