Jaguars 3’s Opening Bash Tonight, What Makes DJ Jennifly Green So Fly

I’m very late today because I went to Long Island to pick up slate for the fireplace at The Elsinore, which is quickly approaching completion. I think it will be done the end of next week. On the way back, with literally a ton of stone in the truck, the truck konked out. Luckily, we were on a steep hill and spotted a gas station at the bottom. We just rolled into the place and they went to work right away to fix what was broke. Next door to the gas station was a Dunkin’ Donuts so it wasn’t a complete disaster.

One of the prime directives of nightlife and maybe life itself is, "if it ain’t broke don’t fix it." The converse of this is, "if it is broke, fix it… and fast." My DJ gig at Hotel Chantelle got a little broke as mainstay Scott Hockins and his merry band of rockers left, anticipating the imminent opening of The Elsinore, where he has a piece. Tim Spuches of Chantelle added Michael Tee as a DJ, added fabulous new promoters, and gave Sam Valentine the tools he needs to reinvigorate his Thursday night. Yes, Sam got a couple of stripper poles to excite his crowd. Oh, and he hired a couple of girls to do what they do with those. Sam had his last bash at White Noise this past Friday. This new party is called Generation Wild and it blasts off tonight.
 
I will DJ off and on with only one regret: missing the opening of Jaguars 3, a new nightclub in Sunset Park, Brooklyn, (225 47th Street). They’re doing a dinner and serving complimentary cocktails tonight and all of Brooklyn’s finest will be on hand – maybe Staten Island as well. They offered to send me a car, but alas I’m otherwise engaged. I’d cross-commute for this one because old-school Brooklyn clubs are amazingly amazing when they are. As part of the festivities, Chuck Zito will be celebrating his birthday there tonight, surely setting a tone. Chuck will be the regular VIP host of Jaguars 3. Manhattan joints are what they ar,e and maybe Brooklyn clubs are what they aren’t, but sometimes that’s just more fun.
 
Tomorrow night is the monthly party Hot Music and my pal DJ Jennifly Green is expecting me. I will surely come, as her parties are that rare mix of cultures and music populated by exciting, dancing adults. I asked her all about it:
 
Tell me about the party…the wheres, the whens, the whos but more importantly the whys, as in why should people go.
Hot Music is simply Hot Music! Basically, Hot Music is a monthly party where the vibe, music, and having fun are king, and image and attitude are irrelevant. Musically, there’s no particular mission statement, but expect to hear a lot of funk, 80s & 90s, R & B, house, & perhaps a little classic hip-hop… Where in the city can nightlife dwellers go to hear real dance music from all genres that’s not exactly radio-friendly, top 40 music? Your choices are very limited. Hot Music happens every first Friday of the month at subMercer.  Resident DJs include: South London’s Jennifly, DJ MOma, and ROK ONE, all bringing elements of their varied styles into the mix. If you are looking for a great, sophisticated party, you should go to Hot Music at the subMercer, where all you need are your dancing shoes. Our one goal is to stay connected to the people on the dance floor and keep them there.
 
Why a monthly? What are the advantages of doing a monthly as opposed to a weekly?
The idea is to give something for people to look forward to once a month. They know if they miss it, they will have to wait a whole month, and that is long! So we do it once a month to make it a special event to look forward to. And people get upset if they do miss it; we have gained a loyal following –  it’s the the usual Friday night affair for many. We started the party a year ago, and it’s still hot! Hot Music brings the feel of what basement-style parties were like in New York 10 years ago, before bottle service ruined the easy-going vibe. Why should you go to Hot Music? The dance floor is always packed, with a transatlantic hip crowd that’s a microcosm of New York City. Black, white, gay, straight, and the fabulous!
 
We play danceable music from all genres: 80s, nu- disco, deep house, 90s dance, new wave and electronica; whatever mood we are in we go with it. Sometimes we have themes, like a tribute to a recently-passed artist.
 
Where else can you hear Holy Ghost alongside Prince, Talking Heads, D-Train, and Cut Copy? People come to our party because they know what they are going to get and hear. It’s very rare that you hear all these types of music under one roof in one night; that’s what makes our party unique. Then there’s the talent of the three DJs that make Hot Music its namesake.
 
We DJ’d together at that getting-to-know-you-party for staffers when Blackbook merged with Vibe. Tell us about yourself.
I’m originally from London. I have DJ’d at some of the most exclusive lounges in New York, such as subMercer, The Mulberry Project, Peninsula Hotel Roof Deck, and Apothèke. I like to DJ at the cool spots with a sophisticated clientele who enjoy good music – not the annoying type that doen’t know who David Bowie is. My DJ sets are an eclectic mix of dance music of all genres, from music that were popular on the radio in the UK when I was growing up, like Britpop and new wave, to 80s, pop/R & B, disco, electronica, lounge, post punk, nu-disco, indie, and house.

St. Patrick’s Day Soirèe Saturday at Yotel, Steven Greenberg’s Memorial Service Next Tuesday

Look, I hope you won’t be insulted if I keep this short today. I am way too busy to chat or be profound or funny or whatever it is I am doing these days. I got to get to the 17 Stanton space, formerly called The Elsinore, to finish up with the construction so you guys can go oooh and ahh or say …"What in God’s name was he thinking?" According to Scott Solish at Eater yesterday, nobody cares, but sometimes he is a little left of right. I read his take on my column yesterday and noticed just a little error…a right when he should have gone left. He said that Noel Ashman had changed the name. In reality, the name was changed over Noel’s strenuous objections. This will play out, as revelers attend the space and play with tables and bottles and other toys. Seventeen Stanton has a new name, which will be seen and heard sometime in the next few days. The place is almost ready. It feels good-to-go. After this writing and the day-job designing, I’m off to Hotel Chantelle to DJ with Sam Valentine and Michael Tee and a slew of others.. I’ll get home at 6am-ish. I was up at 7am, so it’s a 23-hour day for me. I figure I’ll get all the sleep I need in 20 or 30 years.

Saturday I will don the green tie and attend the Saint Patricks Day soirèe my two favorite Patricks are throwing at Yotel. Mr. Patrick Duffy and Mr. Patrick McMullan and son Liam will be hosting. Liam will DJ, along with the Justin (O)Strauss. I’m not a big fan of the day and even less of the night, which is often ruined by people who have been drinking all day, well …er …since 1995. The "no gays" in the parade thing is a disgrace and…well, I’m in a hurry. I asked Patrick Duffy a few Steve Lewis questions. He gave me Patrick Duffy answers.
 
Tell me about this year’s St. Patrick Day festivities.
We are doing it at the Yotel! We have taken over the space for the night. Liam is going to DJ along with Justin Strauss. We are having a private dinner for Patrick, Liam and I, and our best friends..then a massive party for everyone!
 
Which of you is the most Irish? McMullan or you?
Hard to say! I know we all have the luck of the Irish! Patrick and Liam are sweet, charming, and so much fun! I hope I am too! We are calling ourselves the Holy Trinity for the evening Father (Patrick McM) Son (Liam) and Holy Ghost (guess who).
 
For those that are clueless or who live under rocks, tell them who you are and what you do.
 I am Patrick Duffy, I do Patrick Duffy things.
 
For years, gay people have been denied the opportunity to parade with the rest of the flock. Who wins on this, who loses, and how does that affect you inside?
The world loses. (Most) gays make the world a better place – the pot of gold at the end of the rainbow, so to speak. At least the ones I know!
 
Growing up, when did you feel that you might skew different from the rest? When, if ever, did you stray from the pack and the traditional values?
I was born with heels on and a martini in hand. Didn’t have many friends at Catholic school, accept for some other members of the congregation.  
 
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In sadder news, a memorial service will be held Tuesday, March 20th for my dearly departed friend and mentor Steven Greenberg. I can’t believe he is gone. I will gather with the other disbelievers and believers at Park East Synagogue 163 East 67th Street to remember him. A close friend of Steven consoled me with this thought, "He lived to help put people together." He’s doing it again.

What’s In a Name? The Elsinore Gets New Moniker Just Days Before Opening

As reported here and elsewhere, I am designing The Elsinore at 17 Stanton Street  -but is this true? Alas, I must say no. In a daring move to correct a glaring problem, the players-to-be-named-later at 17 Stanton are dropping the name and opting to go with a new one. Named after the castle Elsinore from William Shakespeare’s Hamlet, the name didn’t get the desired traction, and hours before opening, the change has been made. I am sworn to secrecy about the new brand, but personally like it a lot more. I thought The Elsinore was an awful name and found few who liked it. On three separate occasions, people heard it and declared "they’ll call it El Snore". At BINGO the other night, a nightlife operator said it was "the worst name he had ever heard." I got all defensive but a thousand "I knows" would not have lessened the feeling of emptiness I felt that something I was building would be saddled with "Elsinore".

William Shakespeare, who I will refer to here as Billy, Willy, Will, the Common Bard, or the Bard of Avon said it best with his "What’s in a name? That which we call a rose by any other name would smell as sweet." I double-checked the spelling of Billy’s last name and got this:
"During Shakespeare’s career as actor and dramatist, variations seemed to have had decreased considerably, and on many documents concerning Shakespeare’s land deals and theatrical company patents, the name is spelled Shakespere, although Shakspeare, Shakspere, Shackspeare, and Shakespeare also appear, often with multiple spellings occurring within the same document."
The 17 Stanton Street space, which is all blue and beautiful, will soon be known by its new name. The Elsinore will soon be forgotten, the sun, the stars, and the moon will rise and set, and the beautiful people will come and drink and be merry and embrace the change as they embrace all change. If they get a little confused or have to think about it too much, they’ll just pop another bottle. The castle Elsinore still stands in Denmark where it always has and will surely remain oblivious to the usurpers and their flock at 17 Stanton.
 
That movie Anonymous, and a whole lot of sharp people (not just internet conspiracy nuts), think Willy may not have written these plays at all. They think this dude Lord Edward de Vere may have been the real author.
 
The new name of 17 Stanton will be revealed today or tomorrow. As the Common Bard once said (maybe): "Though this be madness, yet there is method in’t." Before you go quoting Will at me with stuff like "Lord, what fools these mortals be!’ I’ll sling some Bard of Avon at you: "If you can look into the seeds of time, and say which grain will grow and which will not, speak then unto me." I agree, for "therin lies the rub" (attribute to Bill or Lord de Vere, your call). 
 
Will the new name have time to catch on as the joint opens in just a few days? Mr Shackspeare might have said "Boldness be my friend!" This is a bold move by experienced players. I heard their misgivings about the name The Elsinore and quoted Billy Bard at them: "For my part, it was Greek to me." Although something in the back of mind whispered Danish. I continued with another Williamism: "Cowards die many times before their deaths; the valiant never taste of death but once." When asked what the hell that meant, I replied, "I’m never really sure with The Bard of Avon." I dug deep into Bill and spat out, "I am not bound to please thee with my answer." And doubled-up with "Come, gentlemen, I hope we shall drink down all unkindness"… to confuse them.
 
Someone sent for some CliffsNotes and slung these Bard bows and arrows at me: "The golden age is before us, not behind us," followed by, "If to do were as easy as to know what were good to do, chapels had been churches, and poor men’s cottage princes’ palaces." I googled Will and offered "No legacy is so rich as honesty," and then quickly, "I hold the world but as the world, Gratiano; A stage where every man must play a part, And mine is a sad one." I could have taken some words of Willy and offered them in The Elsinore’s defense: "Tis better to bear the ills we have, than fly to others that we know not of." I could have tried to make them pause, delay them from this deed with some Common Bard stuff like, "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy." I did not. I agreed with the change. I was sad to say goodbye to "The Elsinore" on some weird nostalgic level, but agree it was just a bad name. I believe that the place and the players will come out of this smelling sweeter than roses without that moniker.
 
The players weighed living with a name they didn’t love but losing some marketing steam or going with something new and grabbing some publicity (like this) to offset that. There is a lot more to this story, but my designer hat is stifling my writer hat.  I have read, indeed, my Shakspere and offer "the pattern of all patience; I will say nothing." I whipped up my Hamlet CliffsNotes and heeded the words from Act V, Scene ii: "The rest is silence."
 
Alas, poor The Elsinore – I knew him. I close with some predictable words from Lord Edward or William Shakespeare… "Good night, good night! Parting is such sweet sorrow, that I shall say good night till it be morrow."

Co-Owner Noel Ashman On The Elsinore’s Fashion Week Pre-Opening

I wear multiple nightlife hats. I, of course, write here daily; I design joints; I DJ; and I help in the marketing of that delicious Beau Joie Champagne. There are often conflicts, especially in the writing. I follow the rule of disclosing what I can about the new projects I am designing, but I do comply with the rules publicists and management lay out. I often do not get the first photos of places I’m designing or often even the first substantive story. In the case of the The Elsinore at 17 Stanton Street, my latest creation, publications like Crains and Thrillist got the scoops. I also will not write about a place differently because I am involved. This has upset a few clients, but others like the added dimension of this column.

The Elsinore will preview tonight with a Fashion Week soirèe for Buckler. This is a private preview event and there will be some other such events in the space in the two or three weeks before it actually opens. The Elsinore is nearing completion with more wallpapers and moldings and finishing touches going up daily. It is not quite ready for primetime players but the folks attending tonights bash and the ones to come will see something new and I think very different. Having a party at a virginal space seems to thrill party planners. The Steve Lewis designer hat wishes people would see it for the first time when it is done. I caught up with The Elsinore honcho Noel Ashman late last night/early this morning for some thoughts.
 
You must be excited. Although The Elsinore is incomplete, with a scheduled opening in two or three weeks, it is previewing for Fashion Week. What are the upsides and downsides of pre-openings?
Well the upside is that we keep our word to the designers and other fashion peeps we promised the space for their Fashion Week events. The downside is the space is still very raw and unfinished which is why we are calling it construction preview parties.
 
Who is involved with you on this latest project (and for the youngins reading my column) who are you and what have you done?
I am nobody they should not know who I am lol. I have been very blessed to have a great team working with me on this project. We have a bunch of partners in The Elsinore… actors Norman Reedus and Damon Dash have come out in the press so far but we have some other interesting creative entertainment peeps involved as well, which I am sure will come out in the near future. Richie Rich is designing the waitress uniforms and is hosting a weekly night as well. A guy named Amit Zamen is a co-owner with me and is great at handling lots of the back-of-the-house details that usually go underappreciated (except by me). I also brought in some other operational partners who have been incredible in helping me get the space together and who we would not be here without. Seamus Regan is our very capable GM and a partner as well. Scott Hockens is helping with internal marketing and is also a partner. Clarence Fuller is also doing in-house marketing and is one of our creative directors.
 
Where does the name The Elsinore come from? Who came up with it?
I wish I could take credit for it but actually a very close friend of mine suggested the name and I loved it right away. The Elsinore is actually the castle from Shakespeare’s Hamlet.
 
What is The Elsinore doing to fill a void in nightlife or push the envelope of nightlife?
I think many clubs/lounges in NYC have gotten very commercial and seem to be almost copying a Las Vegas formula, which can be profitable but I find very stale. They have lost a lot of the NYC authenticity and artistic flavor that, in the past, had made NYC the envy of nightlife all over the world. I think we are trying to bring an updated version of some old-school, more selective NY clubs/lounges like my old club Veruka, Spy Bar, Bungelow 8, etc. but with some new twists. We are designing the space for many of the creative high-profile people that do not feel protected in current venues, to give them a more private place to hang.
 
The location seems to be getting hotter by the minute. Why did you choose to be in this area?
I spent a lot of time looking at venues and areas of town and I felt the Meatpacking area was way too over-saturated and commercial. The Bowery, to me, is the next great nightlife destination and The Elsinore was just perfect for what I wanted to do. It is small (holding approx imately 175 peeps at a time), but has a feeling of being very spacious because of the high ceilings and has a great backyard, outdoor area so I just fell in love with it.

Buckler Soirèe, Sally Shan on the Winter Film Awards, and A Night Ending with Bereket’s Lamb Platter

I made the rounds in the Lower East Side/Nolita last night and, as usual, lingered too long at some places and therefore never got to other places. After the great Buckler soirèe at The Elsinore, I stopped at The Orchard House which was having a relaunch or preview of the new reincarnation. Scores of people I haven’t seen in a minute were making a scene. It was fun. I introduced Hotel Chantelle’s Kyle O’Brien whom I am DJing for tonight to nightlife empress Sally Shan. Sally and I used to hang, but life often pulls people who want to hang down different paths. She has made a name for herself, going from a sub-promoter drawing a dozen or so people, to throwing events for hundreds. She was with a wonderful restauranteur from San Juan, Steven Yiu. He owns the East restaurants there. We became fast friends and I promised to visit him on my next visit to the island. I told him about a super-secret, totally amazing sandwhich shop on the wrong side of the tracks. Guys like me seek out such places where time and the changing world haven’t yet corrupted. I directed him to this small spot where in-the-know locals of all classes wait in line for a half hour to try a Jerezma or seven potencias sandwhich. The place can be found behind  a Marshalls parking lot in Santurce. Steve affirmed that the hood is, well… quite hoody… and he has never heard of it but is heading there straight off. I told him to travel heavy. It’s worth it.

Sally is working on the events for the Winter Film Awards. She studied acting and directing at the very prestigious Central Academy of Drama in Beijing .She told me, "I’m really happy to organize the Winter Film Awards events. Being from the film industry, I know how much passion everyone puts into their work. Our after-parties will be able to truly celebrate and congratulate the filmmakers and actors for their accomplishments in film this year. The inaugural Winter Film Awards Festival celebrates cinema and performing arts in New York, February 9-12. The First Annual Winter Film Awards will air on American primetime television, featuring the winners for best studio film, indie film, and emerging performing artist."
 
Here is the press release about the festival:
The Winter Film Awards (WFA) is a celebration of cinema and the performing arts. The 2012 Winter Film Awards Festival will run from February 9-12 with a series of award ceremonies and special events.The star-studded launch event will take place in New York City on Thursday, February 9, 2012. The awards show will air on American Primetime Television, a new IPTV multi-platform network, distributed by Omniverse TV reaching over 45 million households.
 
“We are delighted to showcase the best of the best in film and performing arts at our festival and to have our award winners featured on APTV as part of its dynamic original programming”, says WFA President George Isaacs.”
 
As a precursor to the Oscars, the 2012 Winter Film Awards Festival will launch with the Winter Film Awards Major Studio and Latin Film Awards gala, which celebrates the outstanding film achievements of 2011, as recognized by the WFA Board of Governors. The Major Studio and Latin Film Awards will be presented on Thursday, February 9th, 2012, in NYC and will be nationally televised on APTV. On Friday, February 10th, 2012 awards will be presented for excellence in independent film to filmmakers who deliver outstanding work, but have not yet received a distribution deal. Award winners will receive national exposure on APTV. February 11th and 12th will round out the festival with the WFA Film Festival and Performing Arts showcase.
 
As part of the Competitions section of the festival, the performing arts showcase will be a forum where individuals from all areas of performing arts will compete for awards.  WFA is proud to announce its partnership with Cringe Humor for the comedy awards and live stand up competition.
 
The WFA Film festival is an IMDB-qualifying film festival.  WFA Call for Entries is officially open and filmmakers can submit their work here
 
Sally will be throwing the following events. Contact her on the world wide web for more info.
 
Fri, Feb., 10th starts 10-11PM at Hudson Terrace (w/ a one hour open bar); Sat, Feb., 11th starts 9-10PM at Sky Room (w/ one hour open bar); Sun, Feb., 12th starts 9-11PM at 1OAK (Awards Ceremony).
 
On the way home, I walked trhrough the wondrous snow with the intent to stop by Open House for a hello to Stylelikeu’s Jordan Middendorf at her pre-Fashion Week gala. Alas, as I passed Bereket, that wondrous joint of lamb kebob and late-night encounters, I was waved to by DJ Reach, with his billion dollar smile and my man Ash. I went inside and we talked for an hour, joined by a dozen or so denizens of the deep night who popped in to say hey or grab a bite. We shot the breeze and other stuff until it was too late to go anywhere but to bed in BBurg. My night’s agenda was a dozen or so "must attend" parties, but as it wound up, I just hit a few parties but reconnected with a dozen or so old friends and made a couple of new ones. I felt warm and fuzzy as I ate my delicious lamb and rice platter with Lulu and Buster. Amanda is back from a short trip today. I couldn’t sleep in her absence so I finished the first season of Heroes as the morning light told me last night was done and I could move forward with the purpose of today.