I’m very late today because I went to Long Island to pick up slate for the fireplace at The Elsinore, which is quickly approaching completion. I think it will be done the end of next week. On the way back, with literally a ton of stone in the truck, the truck konked out. Luckily, we were on a steep hill and spotted a gas station at the bottom. We just rolled into the place and they went to work right away to fix what was broke. Next door to the gas station was a Dunkin’ Donuts so it wasn’t a complete disaster.
Look, I hope you won’t be insulted if I keep this short today. I am way too busy to chat or be profound or funny or whatever it is I am doing these days. I got to get to the 17 Stanton space, formerly called The Elsinore, to finish up with the construction so you guys can go oooh and ahh or say …"What in God’s name was he thinking?" According to Scott Solish at Eater yesterday, nobody cares, but sometimes he is a little left of right. I read his take on my column yesterday and noticed just a little error…a right when he should have gone left. He said that Noel Ashman had changed the name. In reality, the name was changed over Noel’s strenuous objections. This will play out, as revelers attend the space and play with tables and bottles and other toys. Seventeen Stanton has a new name, which will be seen and heard sometime in the next few days. The place is almost ready. It feels good-to-go. After this writing and the day-job designing, I’m off to Hotel Chantelle to DJ with Sam Valentine and Michael Tee and a slew of others.. I’ll get home at 6am-ish. I was up at 7am, so it’s a 23-hour day for me. I figure I’ll get all the sleep I need in 20 or 30 years.
As reported here and elsewhere, I am designing The Elsinore at 17 Stanton Street -but is this true? Alas, I must say no. In a daring move to correct a glaring problem, the players-to-be-named-later at 17 Stanton are dropping the name and opting to go with a new one. Named after the castle Elsinore from William Shakespeare’s Hamlet, the name didn’t get the desired traction, and hours before opening, the change has been made. I am sworn to secrecy about the new brand, but personally like it a lot more. I thought The Elsinore was an awful name and found few who liked it. On three separate occasions, people heard it and declared "they’ll call it El Snore". At BINGO the other night, a nightlife operator said it was "the worst name he had ever heard." I got all defensive but a thousand "I knows" would not have lessened the feeling of emptiness I felt that something I was building would be saddled with "Elsinore".
"During Shakespeare’s career as actor and dramatist, variations seemed to have had decreased considerably, and on many documents concerning Shakespeare’s land deals and theatrical company patents, the name is spelled Shakespere, although Shakspeare, Shakspere, Shackspeare, and Shakespeare also appear, often with multiple spellings occurring within the same document."
I wear multiple nightlife hats. I, of course, write here daily; I design joints; I DJ; and I help in the marketing of that delicious Beau Joie Champagne. There are often conflicts, especially in the writing. I follow the rule of disclosing what I can about the new projects I am designing, but I do comply with the rules publicists and management lay out. I often do not get the first photos of places I’m designing or often even the first substantive story. In the case of the The Elsinore at 17 Stanton Street, my latest creation, publications like Crains and Thrillist got the scoops. I also will not write about a place differently because I am involved. This has upset a few clients, but others like the added dimension of this column.
I made the rounds in the Lower East Side/Nolita last night and, as usual, lingered too long at some places and therefore never got to other places. After the great Buckler soirèe at The Elsinore, I stopped at The Orchard House which was having a relaunch or preview of the new reincarnation. Scores of people I haven’t seen in a minute were making a scene. It was fun. I introduced Hotel Chantelle’s Kyle O’Brien whom I am DJing for tonight to nightlife empress Sally Shan. Sally and I used to hang, but life often pulls people who want to hang down different paths. She has made a name for herself, going from a sub-promoter drawing a dozen or so people, to throwing events for hundreds. She was with a wonderful restauranteur from San Juan, Steven Yiu. He owns the East restaurants there. We became fast friends and I promised to visit him on my next visit to the island. I told him about a super-secret, totally amazing sandwhich shop on the wrong side of the tracks. Guys like me seek out such places where time and the changing world haven’t yet corrupted. I directed him to this small spot where in-the-know locals of all classes wait in line for a half hour to try a Jerezma or seven potencias sandwhich. The place can be found behind a Marshalls parking lot in Santurce. Steve affirmed that the hood is, well… quite hoody… and he has never heard of it but is heading there straight off. I told him to travel heavy. It’s worth it.
The Winter Film Awards (WFA) is a celebration of cinema and the performing arts. The 2012 Winter Film Awards Festival will run from February 9-12 with a series of award ceremonies and special events.The star-studded launch event will take place in New York City on Thursday, February 9, 2012. The awards show will air on American Primetime Television, a new IPTV multi-platform network, distributed by Omniverse TV reaching over 45 million households.“We are delighted to showcase the best of the best in film and performing arts at our festival and to have our award winners featured on APTV as part of its dynamic original programming”, says WFA President George Isaacs.”As a precursor to the Oscars, the 2012 Winter Film Awards Festival will launch with the Winter Film Awards Major Studio and Latin Film Awards gala, which celebrates the outstanding film achievements of 2011, as recognized by the WFA Board of Governors. The Major Studio and Latin Film Awards will be presented on Thursday, February 9th, 2012, in NYC and will be nationally televised on APTV. On Friday, February 10th, 2012 awards will be presented for excellence in independent film to filmmakers who deliver outstanding work, but have not yet received a distribution deal. Award winners will receive national exposure on APTV. February 11th and 12th will round out the festival with the WFA Film Festival and Performing Arts showcase.As part of the Competitions section of the festival, the performing arts showcase will be a forum where individuals from all areas of performing arts will compete for awards. WFA is proud to announce its partnership with Cringe Humor for the comedy awards and live stand up competition.The WFA Film festival is an IMDB-qualifying film festival. WFA Call for Entries is officially open and filmmakers can submit their work here.