EMM Group Opens The General, A Sure-Fire Hit

I’ve was invited to the friends and family opening of The Generalthe new restaurant from EMM Group at Bowery and Spring. EMM is Eugene Remm, Mark Birnbaum, and Michael Hirtenstein. They are the force behind Abe & Arthur’s, CATCH, CATCH Roof, CATCH Miami, Lexington Brass, SL, SL East, Tenjune, Chandelier Room, Revel Nightlife, FINALE, and Bow, and lots of other stuff. Bow and Finale are the other parts of the Spring and Bowery space that once housed Boulevard and Crash Mansion. Executive chef Hung Huynh of Top Chef fame offers up modern Asian cuisine in a red-chaired gilded wallpapered paradise. All the inside-info is here.

Opening up this time of year is interesting. Most operators look to open in the early or late stages of spring or fall, and with 300 seats, there will be a lot of kinks to be worked out. Groups like EMM have fewer kinks than most.  Opening now allows the place to hit its stride as the nice weather and affluent snowbirds return. They can do no wrong in my book. The General stretches the Bowery strip from its previous above-Houston Street border where joints like Daniel Boulud’s DBGB, Gemma, Peels and many others serve neighborhood residents and well-heeled visitors. This is not the Bowery of my youth. Little Steve Lewis trivia: my great uncle was one of the famed Bowery Boys.

Most clubs reported near-normal attendees for the week after New Year’s but much lower revenues. People went out but seemed to be tapped or burnt out.  For all except for the very top operators, New Year’s Eve is a loss when you account for the naturally slower nights preceding it and the after-effects. I’m still beat up from all the rushing around, and Christmas bills are still being paid. Getting me out requires special coaxing.

Many people obviously get terribly drunk on New Year’s Eve and try hard to slow it down for a couple of weeks. Then there are those resolutions which often include a step back from the boozing. My resolutions always end in a vow to break all my resolutions ASAP. We are still enjoying tourist dollars, but those will fade away as vacation bucks tend to fly to warmer climates this time of year. The cold keeps people in and, well, you get the idea.

EMM group is way ahead of this game. They have a built-in clientele that’s enamored with all their other joints. CATCH is still more than killing it, and the word "NEW" is always a sure draw. The General, a NEW offering from an established hospitality group enters as a sure thing. I’ll keep you posted.