Sponsored by Appinions
Wearable tech has been abuzz among the tech, fashion, and consumer communities lately. Innovations in smartphones, smart watches, and other wearable accessories with technological purposes are beginning to infiltrate the market with interesting dynamics, as seen in a recent study conducted by the influence analytics firm Appinions. It seems companies like Google and Apple have much more planned for us – it’s just the beginning.
With the recent rollout of a campaign for the Galaxy Gear smart watch, Samsung impressed many with the functionality of its new wrist wear – but beyond the tech obsessed, will we really wear it? I need it to look better than that – I hardly turn my phone off enough as it is. Convince me, Samsung. Romance me.
Regardless of my opinions of the aesthetics of the watch featured in the video, it seems there may be another version in circulation. Oscar de la Renta’s PR star Erika Bearman recently Instagrammed a Samsung Galaxy Gear smart watch belonging to Hannah Bronfman, so whether or not the design is stylish in itself, the functionality is taking precedence, at least for some influencers. To be fair, Hannah’s white and metal version out-fashions the other iterations on view in Samsung’s TV and YouTube spots – they’d be wise to showcase the best looking versions.
In regards to Google Glass, model Coco Rocha wasn’t too shy to voice her qualms about it when testing the product for PCMag (not a fashion magazine, obviously), not least of which the awkwardness of the glasses. They’re not exactly stylish, nor discreet. But Google is upping other cool factors, like the introduction of the music function interaction, and earbuds designed to work specifically with Google Glass, maybe to make up for it. They’re still frighteningly obvious as a piece of wearable tech, and not necessarily a fashion piece, so there’s still work to be done. Maybe Linda Farrow should swoop in and collaborate with Google on a truly stylish pair – Linda Farrow has already proven to play well with others, and Google could use a boost of chic.
Apple seems to have taken note of the need for wearable tech to also be fashion – after all, it scooped up execs from both Burberry and YSL in the past year, Angela Ahrendts and Paul Deneve, respectively and impressively. Though we haven’t seen the fruits of Apple’s wearable tech labor just yet, they’ve filed for trademark rights on the iWatch in Japan, so you can bet it’s coming, especially since Apple CEO Tim Cook finds the wrist “interesting.” It’s something he has in common with many a fashion designer, though perhaps for different reasons. Still, maybe they should have a chat. Personally I’m holding out for an iWatch that calls to mind the timelessness of a Tank or Ballon Bleu. So Apple, it’s like I told Samsung: Impress me. I love to be courted with pretty things.
One piece of wearable tech that caught on functionally and stylishly is Nike’s FuelBand – it’s meant to be sporty, so the appropriately sporty aesthetic is chic – it fits where it’s supposed to, especially in this time we’re in with sneakers (albeit the right ones) as appropriate footwear at, and not just to the office or drinks. We’re also so obsessed with our own stats; it fits right into society’s current interests and aesthetics. Right place, right time.
The most obviously fashionable of all tech collaborations has to be the CFDA’s eBay collaboration on USB bracelets with designers like Mara Hoffman, Michael Bastian, Milly, Rachel Zoe, and Shipley & Halmos. Though functionally simplistic, they are wearable tech, and fashion focused. We just have to get the high tech guys working with the high fashion ones.
I’m rooting for you, tech giants. In the words of Tim Gunn, “Make it work.”