On the south end of Bedford Ave., a line is forming. Every weekday at 3:30pm, crowds are making their quiet shuffle to the Grand St. corner, where they await their aphrodisiac fix at a price that can’t be cheaper: $1 oysters from Maison Premiere.
"There’s a line outside right now," says Lisa Giffen, Maison’s executive chef. "We begin each week with towers of oysters, and it’s shocking how quickly it’s all eaten."
At Maison, seafood is the star of the show – and at the happy hour alone – from 4pm to 7pm every weekday – 20 kinds of oysters are for the slurping at a price that’s less than a box of paper clips. The oysters are so highly regarded (and respected), they require their own car ride when they’re picked up from the airport five times a week.
But bivalves aren’t the only ones attracting attention at the old-world New Orleans and hotel lobby-inspired spot. Ever since Lisa joined the team a year ago, she’s transformed Maison – which has its own brass absinthe fountain – from a seafood and absinthe den, to a full-on restaurant with a large-plate menu, packed with pigeon, frog legs, black cod, and rabbit.
"We found that people really wanted to eat here after they drank at the bar, so we made sure to meet that demand," Lisa says. "Our Tasting Menu is our biggest hit."
The Tasting Menu – a five-course, $95 meal – begins with a tower of raw oysters, and ends with a sprawling, dessert finale of spiced rhubarb shortcake bites, cheesecake, rum baba, and madelines.
"Fifty percent of the people who get the Tasting Menu come back for it a second time," Lisa says. "I swear, it’s the dessert array."
But of greater surprise is Lisa’s own path to leading the kitchen of Maison. Her first job after college was doing sales for Sharpie markers.
"I started moonlighting in kitchens on the side and did a program at ICE," she says. "Finally, I realized I spent more time cooking than I did doing the work I was paid to do, so I made the move. But learning to manage a team of people – from the porter who washes the dishes that the food goes on, to the guy who peels onions all day long – have followed me since."
And while Lisa wrangles the kitchen staff downstairs, the waiters and bartenders tend to the guests upstairs who, on occasion, get engaged, celebrate anniversaries, and break-up at the bar and in the outside garden.
But at a place serving mostly oysters, expect mostly romance.
"Oysters are an aphrodiasc," says Lisa. "But alcohol is, too."