Fried Chicken & Cereal-Topped Donuts: New Brunches Launch Tomorrow

It’s a pretty good day when 1. it’s Friday and 2. the following day marks the beginning of a new wave in the competitive NY sport that is brunching.  Two very new and very delicious spots – The General & Sweet Chick – are launching their brunches, meaning that the following items will transform our weekend afternoons/hangovers/indigestion for the unforeseeable future.

The General: Top Chef winner Hung Huynh & pastry chef Thiago Silva cooks up…

  • Peking duck hash and eggs
  • Blueberry buttermilk pancakes
  • King crab in a kabayaki hollandaise
  • Signature pretzel bombs: pretzels filled with egg and cheese, and bacon or pastrami
  • Signature cereal-topped donuts

Sweet Chick: Southern-American dishes include…

  • Cheddar-laced shrimp and grits
  • Signature golden chicken & waffles
  • Bacon Bloody Marys
  • Sticky buns lathered in cream cheese frosting
  • Smoked pork hash and poached egg

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Fried Chicken & Childhood At Williamsburg’s New Sweet Chick Restaurant

Want to be a kid again? Eat waffles for dinner and cookies from a cookie jar? Read from a colorful chalkboard and devour Ritz cracker-crusted mac ‘n’ cheese? When you walk into Sweet Chick – Williamsburg’s new & first-ever “refined” southern spot  – you are signing on to an evening of childhood, with a twist. Dishes “grow up” fast, when your waffles are mixed with bacon & cheddar and topped with sweet tea-brined fried chicken, and gin fizz is added to your cup of Welch’s Grape Juice. In an evening (depending on perspective), you become either a buzzed and greasy-fingered five-year-old, or that really cool teenager you always wanted to be. At Sweet Chick, it’s a win-win.

With waffle irons hanging on the walls, communal wooden picnic tables, and foldable chairs, Sweet Chick has that homey, schoolhouse-inspired look – bringing you right back to that three-hour, colonial walking tour you took on the 5th grade Boston fieldtrip. But instead of packing PB&Js and an obligatory bus buddy, you now have the choice of bringing a date or a friend, and ordering the dry-aged rib eye. And if you need a reminder that you are in BK, there’s the requisite “Kale” B.L.T. Salad, served with bacon and tomatoes, and drenched in a creamy lemon vinaigrette sauce that defies all want for healthfulness.

But the meal shalt not commence without its star player: the Ritz cracker-crusted mac ‘n’ cheese. Somehow, Sweet Chick thought to take those buttery, empty cracker calories and dump them on pasta smothered in gruyere, fontina, and aged-white cheddar. Of course, this is brilliant.

When you have the KFC craving of your youth/stoner days, you can class it up with the Sweet Chick Bucket, filled with three pieces of fried chicken, buttermilk biscuits, and collard coleslaw. And that jerky you lived on at sleepaway camp? It’s dusted on a big pile of “jerky” crispy fries.

By the time you’re done with the meal, you will have a Halloween-style bellyache. But that’s okay. It’s expected. And its only cure is the cookie jar dessert.

Sweet Chick

Food photo: No Entry Design. Interior photo: Daniel Krieger.

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