Superga x Versus Versace Sneaker Mash Up

Airy dresses, loose tees, hole-y jeans… ahh, summer. What shoes to wear with the breeziest pieces from your closet? If you’re in NYC, not flip flops. That’s a major no. But we can think of nothing better than easy kicks to pair with an easy wardrobe, and Superga’s Versus Versace collab has us dancing in anticipation.

We love a good white sneaker, but for even the Yohji-est among us, summer calls for a little color.

The shoes are available June 29 online and in select Versace and Superga stores.

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Images courtesy of Versace

Alexa Chung Direct & Stars in Superga’s Spring 2012 Campaign

Alexa Chung is on a roll. Between hosting Lifetime’s 24-Hour Catwalk, crashing websites with her in-demand Madewell collections, and making Mulberry a top global fashion retailer, she’s found the time to collaborate with super-cool footwear label, Superga.

For their spring/summer 2012 campaign, the UK brand gave the 28-year-old stylesetter full creative freedom to set the tone of the shoot and style their 2750 sneaker with looks of her choice. "We are really excited to have Alexa be part of our story," a Superga spokesperson tells the Telegraph. "She is one of the most influential style icons of our time."

The campaign is set to launch this Thursday. We’re guessing there will be lots of "schoolgirl meets grandma and a skanky older brother” looks involved. 

Today In Brit It Girl News: Rita Ora Replaces Alexa Chung for Superga

Instead of tapping the always-stylish Alexa Chung for its campaign like last time, Superga asked Chung’s British neighbor Rita Ora to take the thrown. The 22-year-old Roc Nation artist, Rob Kardashian ex and Rihanna style doppelganger stars in the cult-favorite Italian sneaker brand’s latest spring shoot.

Similar to Frank Ocean and A$AP Rocky, the singer has been making the rounds in the fashion world, especially now that she’s pretty much besties with model-of-the-moment, Cara Delevingne. Ora spoke with Metro at Australia’s Future Music Festival to discuss her newfound fashion fame: "I’ve always loved fashion as much as I love being on stage, although it’s different. But I never really followed trends or cared what people thought about my outfits. I always bought and wore what I wanted. If I wanted to wear a mask on my head, I’d do it. If I wanted to wear an Audrey Hepburn hairstyle, I’d wear it."
 
But don’t expect this style cameleon to take on Chung’s totally wearable, effortlessly cool territory anytime soon: "I like to be comfortable but I don’t always take it into consideration," she explains to Metro."I really like latex clothes, for example. But latex dresses… people come up to me and go: ‘Are you comfortable in that?’ And I’m like: ‘I don’t care. How does it look? It looks good? All right, cool.’" There you have it.