Admiring Nick Jonas at Yesterday’s Nightclub Disrupt Panel, Lit’s 10th Anniversary Next Wednesday

When I used to spend my time in woodsy places like Yellowstone or Yosemite, I learned that when confronted by a large toothy, clawed animal, the last thing you do is try to run away, as that animal can surely out-run you; the running triggers a hunter/prey response and they instinctively attack. This is my excuse –  the only one I have –  for being very Steve Lewis at the Nightclub Disrupt Panel at the Dominion Theatre yesterday. The other panelists Michael Gogel, Steven Rojas, and Mick Boogie triggered my predator instincts when they started using terms like VIP to describe a bozo with a black card. Mick Boogie, to a lesser degree – he was just being charming. My canines came out and, well, the rest will soon be posted online and I’ll let you see it then. Moderator Vikas Sapra said I was fine but he smiles too much to be trusted with this sort of question.

One of the things I was putting out there is that computers are a two-dimensional view of people, often with only the information offered by those people or spending patterns or financial history. This rarely gets to the heart of things and lacks…heart. To the geek world, people are reduced to a much more two-dimensional profile than the one-on-one relationship a potential patron has with a good door person or with an owner or promoter. Their jobs are all about knowing their clientele. No, people: a doorman is not just looking for a pretty face, although that never hurts. A VIP is often a person willing to spend money, but that is not the criteria for any place worth this ink.

Another point I put out there was a VIP at Lavo is not necessarily a VIP at W.i.P. or Lit and vice versa. I feel the internet is only as good as the people feeding it and the people feeding it don’t necessarily understand the dynamics or requirements of each venue. Anyway, a lot was said – probably too much by me – and I’ll post it when I get it.

The previous panel of this Social Media Week gathering consisted of Nick Jonas and a moderator. I listened to him, completely enamored. He is charismatic, bright, handsome, and articulate. He is currently on Broadway. He eeks of stardom. Outside for air during the break, a handful of geeky fans waited with cameras. He posed with them all… experience telling him that running would only trigger a predator/prey response. He made them feel special and won me over.

Last night at Hotel Chantelle, I DJed the opening for one of my favorites: Kelle Calco. When we switched over, I told him I had played "Parachute Woman" by the Rolling Stones as I remember his set being very Stones heavy and didn’t want to subject the crowd to the same song twice. This wasn’t an issue; Kelle has changed. His set went everywhere from electro to hip-hop to rock. He offered up some very commercial pop and made it all work. I was impressed and surprised. I asked him about it and he said he now embraces all types of music and totally gets into it. He told me about all the places he DJs and hosts. He is a busy dude.

I hear that White Noise has only a few Fridays left, which means Sam Valentine’s rock fest will end. Sam says he wont throw a real rock party again till he finds a place with stripper poles. Rock is retreating. Nur Khan lamented the Hiro Ballroom reinvention a couple of days ago and the need for a new rock spot. His The Electric Room is setting the standard for rock purity. Lit remains a bastion of rock chops. It will celebrate its 10th anniversary Wednesday with a list of DJs including Justine D, Leo Fitzpatrick, and me. We’ll each get about a half-hour to showcase our rock and roll Hootchie Koo. The Kelle thing threw me off. Maybe he is right: he public wants a mixed format and so maybe that’s what they get. For me, I’ll stick to my roots. Those other genres of music just trigger my yawn response.

Social Media Week, Nightlife Disrupt Panel, and Tonight’s UPlanMe.com Launch Party

So while most of the free world is in a NYC Fashion Week frenzy, some other folks have stuck in another week. Social Media Week is upon us and apparently I am social media. I know this because my good ol’ friend Michael Gogel and his pal Vikas Sapra have asked me to be on a panel. The Nightlife Disrupt Panel is described as follows:

"The nightlife industry has only recently started to utilize social media tools. Many currently use it to broadcast events, parties, and causes; however, few are harnessing social media’s ability to engage their audience. These digital tools lift the veil from nightlife, increase transparency, and disrupt the role of exclusivity. Will exclusivity be replaced by experience? Will we become content producers – live-streaming our events and big-name DJ sets? How will we adapt to this new environment?"
Disrupt is right. They want me to show up at this thing at 11am. That’s way too early for nightlifers, especially during Fashion Week. I’m going to just stay up and hit up Starbucks, Stumptown, and down a Redbull or three. Redbull is livestreaming the panel so I think I’ll be able to score some. Other panelists include Steven Rojas  – GrandLife Hotels, Social Media Director, Mick Boogie –  MickBoogie.com, DJ, and my boy Michael Gogel: Nightlife Week, PPX World & Permanent Guestlist, Founder. Vikas will moderate. I looked up this Social Media Week thing and found out it’s a big deal taking place in over 20 different cities. I read this:
 
  • "…Reflecting the global impact of social media – and its role as a catalyst in driving cultural, economic, political and social change in developed and emerging markets – Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries. In just under three years, Social Media Week has expanded to 21 cities, including New York, San Francisco, Los Angeles, Chicago, Toronto, Vancouver, Sao Paulo, Rio De Janeiro, Bogotá, Buenos Aires, Mexico City, Istanbul, London, Paris, Rome, Milan, Glasgow, Berlin, Moscow, Beirut, and Hong Kong. Starting in 2012, SMW is adding Tokyo, Singapore, DC and Miami.
  • Annually, SMW attracts more than 60,000 attendees across thousands of individually organized events, with half a million connecting to the conference online and through mobile.
  • “Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer – ideas, strategies and insights shared by the people who are shaping the future” Ellen McGirt, Senior Writer, Fast Company.
  • “Social Media Week is a truly global phenomenon—showcasing borderless brands and communications, via the power of social media. We are proud to have been an integral partner—with PepsiCo employees contributing to discussions and idea exchanges on three continents and there, demonstrating the depth and breadth to which digital media is permeating our company.” Bonin Bough, Global Director of Social and Digital Media for PepsiCo.
I will be there on time for sure but might look a little more disheveled than usual. Michael Gogel tells me he’s about to launch another week-long conference/convention thingy. Let’s hope he doesnt overlap with these two thingy weeks! Please pick another week, Mike, and schedule panels for the late afternoon. I asked him all about it:
"I’ve been working for over a year now planning to launch Nightlife Week in the near future. This panel sets great precedence and a taste for what is to come, and I already know that I would love to have you back with me at that time. Nightlife Week‘s goal is to help build strong localized business to promote commerce and tourism through seven days and nights of on-site and off-site events, seminars, shows, awards, tastings, concerts, cocktail parties, brunches, product launches with a series of deals, discounts, and special offers. There are terrific financial implications for the city, small businesses, and all neighborhoods to promote themselves and grow revenue."
I will attend the UPlanMe.com official public launch event taking place at Pranna, 8-11pm tonight, sponsored by Radeberger, Medea Vodka, and Summerstage with music by Carsonicboom. Founded by Brian Kantor, a former BlackBook sales exec and pal, and produced by other former BlackBook alum and pals Kelly Bruce and Jessica Fafara of the newly formed New Regime Group. UPlanMe is a "social calendar" that takes your social media Likes and auto-populates your calendar with all the events you’d want to know about, based on your interests. Brian is a bon vivant and a treasure to talk to and I love that he’s launching this Uplanme.com thingy.
 
This panel thing might be a big deal. DJ Rekha mentioned it to me as I stopped and chatted with her outside of Peels yesterday. For more info on the panel, here are two websights to check out: SocialMediaWeek.org and Soundctrl.com.
 
There are some other pertinent panels with industry panels also happening the same day which you can find on the websites. The event is tomorrow, Thursday, February 16 at the Dominion Theater, 428 Lafayette Street. Here’s the other stuff that’s going on in case you’ve heard enough from me.
 
10:00am – 10:45am
A Conversation with Nick Jonas, moderated by Jason King
 
11:30 am – 12:30 pm
Nightlife Disrupt: Social Media’s Impact Moderated by Vikas Sapra, DJ and @NYNightlife – Anonymous (virtual panelist)
 
Panelists:
Michael Gogel: Nightlife Week, PPX World & Permanent Guestlist, Founder Steve Lewis – BlackBook Magazine, Nightlife Correspondant Steven Rojas – GrandLife Hotels, Social Media Director Mick Boogie –  MickBoogie.com, DJ
   
1:00pm-2:00pm
SPIN presents: “Music criticism is dead, long live music criticism.”
Can 140-characters do justice to journalism?
Chris Weingarten – Editor, Spin Magazine
 
5:30pm – 6:30pm
Translation Presents Connectivity: Discovering The power of social communities in music Moderated by Marcus Collins, Director of Social Engagement at Translation LLC
 
Panelists include:
Constantine Roussos (dotMUSIC Initiative Leader) Angela Yee (Morning Show Co-Host for Eminem’s Hip-Hop Radio Station on Sirius) David Sonenberg (Owner – DAS Communications) TBA
 
7:00pm -8:00 pm
“I Know The DJ: How Social Media Has Fueled the Explosive Growth Of EDM in America”
Moderated by Zev Norotsky of Elektro Magazine
 
Panelists:
Eddie Dean (President Pacha New York)
Lee Anderson (AM Only)
Laurence Lui (Astralwerks)
Justin Kleinfeld (Rephlektro)
DJ Junior Sanchez
 
8:00pm – 10:00pm
MIXER AND COCKTAILS w/ DJ Performance by Junior Sanchez – presented by Elektro Magazine

New York Hotel Social: A Twitter Directory

Hotels must offer guests not only the best hospitality money can buy, but the best technology on the market, too. Hotels shape a neighborhood — so their Twitter accounts should interact with life beyond the lobby (and with the Twitter Universe, of course). Whether offering discounts on hotel suites, an extra hotel help-line, or party-crashing pictures, these New York-based hotel Twitter accounts are a few of our favorite follows.

Tribeca Grand @TribecaGrandNYC By far our favorite social hotel, thanks to their fun and informative Grandlife blog and support from Twitter people about town. Staff like @StevenRojas, Grandlife’s social media guru, @TommySaleh , Creative Director of Tribeca/Soho Grand Hotels, Cinema, and Gallery, and @yadiramartinez , Director of Food & Beverage of Soho and Tribeca Grand Hotels, keep it interesting. Tweets are nightlife-y and insidery, like this behind-the-scenes status: “At Tribeca Grand Hotel ready to put on a great show for #TribecaFilmFestival! Werk;) http://t.co/YeIu4Ex

Hotel Giraffe @HotelGiraffe Pretty basic presence—”Hope everyone had a Happy Easter!”—and links to press are common, but every once in a while, you’ll get an image of Carrie Bradshaw kissing Big on their terrace.

Library Hotel @LibraryHotel Neighborhood-y Tweets talk about Bryant Park (a lot), and what’s going on via different events calendars, but they’re way too reliant on their Facebook page to do any real interacting.

Mondrian SoHo @MondrianSoHo They’ve only just opened in NYC, so they may be more concerned with operating as a hotel before they focus on Tweeting, but they happen to be doing a great job interacting with costumers and partiers already. Just look at all those @’s and inside-joke #’s! “We had a great time with @MalandrinoBuzz & @LACOSTE at the @papermagazine party in the Garden last night! #puckerup #kissingcrocs.” You can also check out @morganshotels for Tweets from the entire hotel group, but it’s not as good as Mondrian’s local shout outs.

Nu Hotel @nuhotel Good for social media specials (“coming to stay with us? Check in on Facebook and Foursquare to earn free drinks!! Local?? Come check us out at NU BAR! :D”), these guys even have special rates for Facebook and Twitter followers.

Gramercy Park Hotel @GPHhotel Their Tweets are simple, but they have a really sexy voice (“How many little Black Books out there contain your name? We know ours is in at least one. http://ow.ly/4B3U4”) that perfectly captures the hotel’s atmosphere.

Distrikt Hotel @distrikthotel Their Twitter works as a hotel help line and as a virtual concierge.

Flatotel @flatotel Heaven knows who’s running their Twitter, but it’s obviously someone who likes a good deal! Sample Tweet: “All Aboard! WIN 2 tickets to Anything Goes & an overnight stay with our #Broadway Hotel Package at Flatotel on Facebook! http://goo.gl/G2TI6.”

The Setai Fifth Avenue @setaififthave Sky-scraping condo/super-lux hotel is actually a hoot on the Tweet deck. Behind-the-scenes of the property (So pleased to welcome the crew from @bravotv to the hotel today, taping some “Mad Fashion!”) mixed with a lot of potential, current, and former guest interaction.

A Primer on Gentlemen’s Grooming from Steven Rojas

Steven Rojas is usually so put together, people assume he’s gay. He explained his appeal when he was named one of New York’s Mr. Rights “Some girls see guys dressed in Thom Browne or some sort of amazing suit, and they’re like, ‘Wow, what’s that dude’s deal? Is he gay?'” Often described as a ‘Man About Town,” Rojas balances the late nights of a full social calendar with a demanding career as a fashion director at Archetype Showroom, always appearing dapper, fresh and awake. Here is how he does it (it’s a surprisingly simple routine).

When you wake up in the morning after a long night out, what do you usually do to save face? I always have a nice shave to make me feel a lot better and put on a nice outfit! Do you get ready differently for a night out, versus a day of work? Day outfit would consist of a combination of blazers, ties, bow ties, khakis and a button down shirt. I just got the ACL x Steven Alan white button down and I love it. I have a sick obsession with white button down shirts and white sneakers. I also wear a lot of denim (obsessed with my Surface to Air jeans) with a new pair of Converse or penny loafers, V-neck sweaters (I love my Oak deep-V sweaters and my J. Crew cashmere blend sweaters). For night I usually pick a LnA V-neck T-shirt in white or black, with a leather jacket (in love with my Surface to Air x Kings of Leon jacket) and jeans with a skinny fit. My sneakers are usually Converse x Comme.

Skin-care essential: Soap and water. I should probably take better care of my skin … I’m a total guy with this and bed stuff.

Exercise routine: Does walking to and from my office every day count?

Anti-aging tip: NO SMOKING.

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Must-have hair product: A tiny bit of Murrays! Biggest indulgence: Huh?

Hair Salon: Never been to one. I’ve cut my own hair since I was 16. Product line you’re obsessed with: I’m straight, so none.

Shower essentials: Water of course.

Your Scent: Burberry Brit. LOVE LOVE LOVE

Biggest Splurge: Myself.

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Favorite breakfast spot: Balthazar — it’s right by my office and always a good scene. That and Yuca Bar on Avenue A. Great steak and eggs there.

Great lunch spots: The Smile, Gemma, Kelley & Ping, Bite, Dean and Deluca.I also like takeout from Lovely Day, and Corner Shop Cafe.

Dinner spot: Frank’s in the East Village, Blue Ribbon Brasserie, Bouley Upstairs, Nobu, Tribeca Grand.