Sportmax showed a sumptuous collection brimming with rich fabrics. Cognac leather coats and warm camel wraps stayed cinched at the waist, tied by leather knots–a detail that carried throughout most of the show’s looks. Still, by no means did it feel stuffy. Edges were unfinished or decked out in fringe, while sweaters dangled off shoulders and featured slouchy sleeves that skimmed the models’ fingertips. Black floral prints on day dresses were repeated in eye-catching evening wear appliqués. But the piece that got all the smart phones in a frenzy? A sweater with the same black print, wittily reincarnated in graphic shag.
Rich camel wraps
The runway finale at Sportmax
The sweater of the season on the runway
…and on the street.
SportMax Code Fall Winter 2014 campaign shot by Gregory Ellis featuring Tatiana Cotliar
For those of you night-owl-fashionistas who can’t get enough of MFW, check out the live stream of the SportMax show HERE at 3 a.m. Eastern. Not that it’s any of my business why you’ll be up then, but my guess is you either live in California or are a straight-up fashion junkie.
Where London gets off on quirk, and New Yorkers will always be working to out-cool one another, and sometimes Italy does the sexy thing, there’s a standard for gorgeous quality in Milan and Paris that isn’t always found elsewhere. Even some of the best designers, American and otherwise, source synthetics and still sell them to us for thousands. Well, this shopper wants quality for her money, even if it seems less interesting than a lamé-appliqued frock.
It’s houses like MaxMara, the accompanying SportMax, and to come in Paris, Céline, who have a way with quality stitching, fabric, cut… so while from a distance it may seem there’s nothing particularly of note about a garment, when you get up close, see the details, feel the luxury, the quickening pulse and heightened senses that come with a first contact turn some consumers into addicts for quality like this.
That luxury factor, however, was present and visible from a distance in MaxMara’s double-faced cashmere laced spring collection, shown Thursday in Milan. Simple, flattering, forgiving cuts in pearly greys looked as good as they’ll feel, and hopefully will wear just as well.
Maybe it’s a form of touch sensory memory, but can’t you just feel the cashmere, even through the computer screen?