We’ve been fans of NYC clothing label Sophomore for quite some time. And while we definitely fawn over the designs by Chrissie Miller and Madeleine von Froomer, we’re also pretty obsessed with their documentary-style video lookbooks, shot by photographer Cass Bird each season. The latest film to roll out is for their SS11 collection, and we’re loving the concept. This is Truth or Dare.
Shot at the Bowery Hotel, the film reads like a who’s-who of downtown cool, featuring actress-designer extraordinaire Chloë Sevigny, author Lesley Arfin, actress Drea de Matteo, agent/style icon Jen Brill, and tattoo artist Scott Campbell, among others. While we’re not sure if they all really do hang out and dare one another to do things like chop onions until they cry (Brill’s dare) or kiss Chloë Sevigny (Arfin’s dare), but it’s fun to watch. Although Truth or Dare is inspired by Madonna’s doc that followed her controversial Blond Ambition tour in 1990, it’s definitely not as racy. But the point here is to sell clothes—and they do it well.
In addition to Sophomore’s designs, the stars can also be seen sporting shoes by Chloë Sevigny for Opening Ceremony, and jewelry by Anne Sheffield and another BlackBook regular, Pamela Love. See the video below and shop here.