Sophia Amoruso’s Move, Gemma Ward’s Return (!): The Fashion News You Need to Know

Sophia Amoruso. Photo: David X Prutting/

1. Sophia Amoruso: Still a #GIRLBOSS, but not CEO

Sophia Amoruso wrote a book this year, dubbed a major hit of a hashtag, and dressed Lena Dunham for the entirety of her book tour, all while continuing her duties as CEO at NastyGal. In her book, she discusses the way the brand grew from an eBay shop run out of her home and with the assistance of friends, into a brand that made her a millionaire. Now, she’s announced that the company’s president Sheree Waterson will step into her role. Waterson was previously the chief product officer at Lululemon. Sophia’s still staying on full-time as an executive chairman, and she’ll continue to servce on the company’s board. 

2. Reed Krakoff: Also no longer CEO

In similar news, Reed Krakoff has hired Harlan Bratcher, formerly of A/X Armani Exchange, as CEO beginning immediately. Krakoff will remain the creative director of the brand. Furthermore, the brand plans to restructure with an expanded focus on accessories and a larger variety in price points–meaning maybe you won’t have to mourn your lack of a boxer bag forevermore. 

3. In very poor taste…

Someone on Etsy decided to sell t-shirts printed with Kurt Cobain’s suicide note. They’ve been taken down, but eesh, why would one need to be told what a bad, disrespectful idea that is?

4. Cressida for Mulberry

Cressida Bonas is proving herself more than just Prince Harry’s ex with a short film made for Burberry. British actor Freddie Fox, and Bonas’s rumored boyfriend, co-stars, and the film was directed by Ivana Bobic. We’ll be keeping our eyes peeled for the video’s release in March.

5. Gemma Ward is back with a Steven Meisel lensed Prada campaign

prada campaign



The campaign also features models Julia Nobis and Ine Neefs, of   whom photographs are positioned adjacent to portraits of delicate, perfect Prada items strewn among messier accoutrements of womanhood–the flowers on the floor, the coat in the sink, and the shoe halfway off the radiator. The result is gorgeous, and leaves one dreaming of being the kind of woman whose Prada bag ever goes near her bathroom sink. Oh, to be so nonchalant.

Nasty Gal Goes Offline with New “#Brickandmurder” Store on Melrose

Photo: David X Prutting/

Self-made mogul Sophia Amoruso went from eBay curator of vintage goods to running a business that makes $130 million in annual sales in six years. The next step for a bonafide digital princess is the modern reverse order of online to brick and mortar store–or as she coined it on Instagram, #brickandmurder.

nasty gal bags

Nasty Gal, the store, aims to be a meeting place for the large and enthusiastic fashion community Amoruso has built, people, she told WWD who have been “relatively impossible [to meet and connect with] and it’s amazing to have a community that feels like we’re all part of something, but that for the most part I’ve never met. And what form that takes is really limitless in terms of how to activate that in the stores beyond shopping.” 

The 2,500 square foot space is located on Melrose, across from Fred Segal, a store Amoruso believes she will cross customers with. It’s comprised of around 30% Nasty Gal’s in-house brand, 5-10% high-end vintage, and a remaining 60% or so brands the site sells such as Three Floor and Cameo. Come December 4th, Nasty Gal x MAC’s lipstick collaboration.

Head to 8115 Melrose and take it offline. And–if you’re in L.A., check out the opening event today!

#GIRLBOSS Squared = Sophia Amoruso Styles Lena Dunham for #NOTTHATKINDOFTOUR

Lena Dunham has been styled for #NOTTHATKINDOFTOUR, in Boston today, by the woman who coined the phrase, NastyGal founder Sophia Amoruso. It’s a logical partnership–Sophia’s logical moniker suits Lena equally well.

In a six-hour dress-up session that Lena (in typical form) emphatically called “the most fun thing that’s ever happened to me,” the two selected 15 outfits–Lena’s entire tour wardrobe.

Sophia added class to each ensemble. Discussing a vintage t-shirt reading: “I Like it In My Ear.” Dunham told WWD: “It’s witty but refined [paired] with a black pleated leatherette skirt. It tones down the t-shirt. Knowing me, I would have put it with cut-offs but Sophia sufficiently classed me up.”

For her part, Dunham imagined elaborate characters for each outfit (as any screenwriter might). She calls a white biker jacket, “divorcee getting her groove back.” An outfit comprised of a leather skirt, a Bart Simpson tee and a leopard coat is labelled “Waiting Around Max Fish to Get Laid,” while a black neoprene dress and platform Mary Janes is “I’m at a Book Party Putting Finger Food in my Purse.”

Furthermore–the two have collaborated on an exclusive “Not That Kind Of Girl” tote, and, should you see Lena on tour and love her look, you can shop it here, on her exclusive page on NastyGal.

In case you couldn’t tell, I consider myself one of Ms. Dunham’s biggest fans (shameless moment, right now), and can’t wait to see the looks she rocks throughout the tour.

Party Like a Nasty Gal

Saying “Nasty Gal” makes us feel dirty, and we like. The boutique’s in-your-face name demands your attention—and the awesome inventory keeps you coming back for more. Founded in 2006 by stylist Sophia Amoruso, Nasty Gal offers a spunky selection of both handpicked vintage wares and on-trend items from some of the hottest street culture designers out there. Given Amoruso’s interests (she enjoys “a good Salade Nicoise, a sturdy pair of platforms, and twirling around the studio every so often while blasting disco”), and musings on her blog, you can tell the girl lives and breathes the NG attitude and looks just like the girl she shops for. And that girl is sexy, fun, and always down for a good party—especially the party, New Year’s Eve. Here are a few dresses we’ll want to be in for the big countdown.

From left: Grey Antics Racer Mesh Dress, $148; Motel Drew Lace Shirt Dress, $68; Motel Nina Cage Dress, $88; Cheap Monday Cape Sleeve Dress, $70; Nasty Gal Striped Knit Maxi Dress, $118.