Last night, on the seventh floor of the New Museum, a slew of sleekly outfitted downtown New Yorkers gathered to celebrate the launch of a collection of six different limited-edition perfumes, called the Six Scents Fragrance Initiative. Sponsored by Soho boutique Seven New York, the collection includes customized fragrances courtesy of fashion designers Gareth Pugh (who was on hand last night playing host), Jeremy Scott, Preen, Alexandre Herchcovitch, Bernhard Willhelm, and Cosmic Wonder Light Source.
The Misshapes were also in attendance, manning the decks while partygoers sniffed the various scents through perforations in their according tall, cubed stands (proceeds of perfume sales of will benefit Designers Against AIDS International AIDS Awareness Education Center in Antwerp, Belgium). I caught up with London-based Pugh in the midst of his being mobbed by editors and admirers alike, and picked his brain on the topic of the night: scent. For starters, what is his least favorite smell? “[Laughing] well I could give you a very lewd answer,” he teased. Instead, he opted for one more PG-13. “I used to work in a bar and the smell of it the morning after, it’s like after a house party and you have to clean it up. That’s the worst. Especially if you’re hungover; the smell quite literally makes you feel sick.” And, on the other end of the spectrum, what smell is most comforting to the wunderkind? “My boyfriend’s hair,” he replied with a smile, simultaneously reaching over to his boyfriend, who was standing beside us, to finger his bleached blond locks. “So, what shampoo do you use?” I asked, leaning in to see if I could catch a whiff. “I don’t think it’s the shampoo,” he laughed. “It’s definitely the pheromones.”