But First, Let Me Take A Scarfie

Josh Tuckley photographed by Victor Demarchelier for Wonderland UK, September 2011

Sick and tired of trudging to the mall (where do you live, Wichita?) in search of the perfect Pucci scarf? Don’t you just want to know how it’s going to look before you trek out to try it on? Fortunately, Emilio’s made it easy for you. And — and! — it combines a virtual dressing room with what is undoubtedly your favorite activity: the venerated selfie.

Enter: the Emilio Pucci Scarfie app. Choose a pattern, choose a colorway, choose your best angle, and werk. Pucci’ll publish the best scarfies online.

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