Rosie Huntington-Whiteley’s Lingerie Ad is Sexy, But “Not Too Sexy”

Following complaints that the outdoor ads for Rosie Huntington-Whiteley’s Autograph lingerie line were "overtly sexual, explicit, degrading to women and reinforced sexual stereotypes of women," UK’s Advertising Standards Authority has cleared them, so long as they aren’t posted near schools. According to the Telegraph, the British bombshell’s digital campaign passed ASA’s "not too sexy" check after the collection’s distributor Marks & Spencer refuted allegations. "[The range is] designed by a woman for women, as opposed to being designed for the titillation of men," M&S tells the paper. Take the titillation test yourself after the jump.

 

Rinse & Shine: Three Hair Oils to Stay Sleek this Summer

While no one appreciates laser-like beams of sun beating down on their head, you might consider succumbing to the weather and going for a hair oil treatment, considering excess heat’s practically unavoidable during the summer. Not only are oils one of the best ways to condition frizzy or dry hair, the more heat on your hair the better, as the oils absorb best with a little solar energy. (Plus, most oils are free of alcohol and other dying chemicals.) A good oil can also prove a clever solution for slicking back your hair (a practically ubiquitous trend for fall). Here are three of our favorites.

Josie Maran Argon Hair Oil is subtly scented with geranium and bergamot fruit oils. It’s lightweight, adds shine, and smooths and controls frizz. Argon oil is known as “liquid gold,” as it’s an incredibly rich source of vitamin E (twice as much as olive oil) and essential fatty acids.

Brooklyn Decker is a fan of this spray treatment as well as the Moroccan Oil line, which has popped up everywhere from Vogue to the red carpet in the last year. Don’t let the thick consistency of this oil freak you out. It absorbs nicely on both dry and wet hair, never leaving it feeling or looking greasy. The results are excellent, your hair left soft and shiny. You need only a few drops – less then a dime-size amount – even on long hair, so the value’s hard to beat.

On the set of the new Transformers movie, Rosie Huntington Whiteley got regular scalps massages with Leonor Greyl Regenerescence Naturelle purifying scalp oil. This treatment not only prevents hair loss but also stimulates hair growth. The mix of botanical and essential oils also adds shine and moisture to hair follicles. It’s recommend that this be used as a prewash treatment, as you’re roots will be oiled from the massage.

Whichever oil you choose, always remember that less is more.

Rosie Huntington-Whiteley Vs. Megan Fox: Who Wins in the End?

Megan Fox has taken quite the public relations beating in the run-up to tomorrow’s release of Michael Bay’s coked-up CG rampage, Transformers: Dark of the Moon. But it’s not like she couldn’t see it coming. The Ballad of Michael and Megan—in which Michael fires Megan for publicly bashing Michael—is actually the most entertaining thing about the Transformers franchise, especially when unfiltered loudmouths (not a bad thing) like Michael Bay and Shia LaBeouf are the ones doing all the talking.

First, there was Shia’s interview with the LA Times, where he spoke of Fox’s “Spice Girl strength” and her subsequent rejection of the way Bay films women (i.e., like sports cars). Then came GQ‘s oral history of Bay’s career, the major takeaway being that not only was Fox fired from Transformers for talking shit about Bay, but it was Steven Spielberg himself who spearheaded the motion for dismissal. It’s revelations like that for which the phrase “you’ll never work in this town again” were invented. The deathblow, however, came today, when things got personal with the release of Details‘ cover story on LaBeouf, where the actor admitted to hooking up with Fox on the set of the first film, while ambiguously hinting that she may have been dating now-husband Brian Austin Green at the time—a revelation not even she could have anticipated.

All of this brings us to Rosie Huntington-Whiteley, who, as every review of the film will remind you, was the girl plucked from Victoria’s Secret semi-obscurity to replace Fox in the thankless role of girlfriend to LaBeouf’s Sam Witwicky. For the 24-year-old, scoring the role was a first-class ticket from runway to multiplex; the teenage boys who’ll make up the majority of the Transformers audience will no doubt recognize her from their mother’s stolen catalogues. But until tomorrow, those horny teens — or anyone, really — won’t be able to tell you what Huntington-Whiteley’s voice sounds like, much less about her skills as an actress. Let’s have a look at some reactions to her performance thus far, while remembering that when it comes to a Michael Bay production, the word ‘actress’ doesn’t mean all that much.

Miami Herald: Bay casts his actresses based on their looks, not talents, and the tall, statuesque Huntington-Whiteley comes off as a Playboy bunny with a perpetually dazed look. When she’s standing next to LaBeouf, she appears to be a high-priced call girl who has been hired by a dork.

NY Daily News: “As for Huntington-Whiteley, she makes an excellent case for the return of Megan Fox in the next installment.”

Time Out London: “But he’s Laurence Olivier next to Huntington-Whiteley, whose blank, pouty turn as Sam’s new squeeze makes one long for the good old days of Megan Fox.”

Empire: “You’ll believe a robot can fly, but you won’t believe a Huntington-Whiteley can talk.”

Devin Faraci: “He has a new love interest this time around, Victoria’s Secret model Rosie Huntington-Whiteley, and she made me miss Megan Fox throughout. The character feels like a poorly considered course correction from Fox, replacing a bad girl character who dominated Sam in a sexy way with a boring, empty submissive girl who is completely sexless.”

So, not that great! Megan Fox, however, is actually missed by some of these reviewers, a sentiment that only last week seemed impossible. The lesson here is that Michael Bay can either make or break your career, sometimes even at the same time.

Slutting it Up at Tao’s 10th Anniversary Party

Saturday night was going to be my long overdue movie night, but instead I was talked into going to Tao’s 10th Anniversary party. Plied with the promise of good company, Kings of Leon band members, and nudity, I got all of the above, and then some. My partner in the endeavor had been attending these anniversary parties for 10 years (so, all of them), and assured me that if ever I were to visit the sceney Pan-Asian restaurant again, Saturday night would be the night. I called up to consult my friend on what to wear to a midtown throwdown. “Something really slutty,” she said.

In my sluttiest of outfits, I sat down to a table that was working overtime, hosting both the classic bottle service motif, as well as trays of small plates and apps. The sushi, spring rolls, and dumplings flowed just as freely as the champagne.

The sea of suits made it difficult for me to spot the celebs, but by the time I actually stumbled upon their lairs, I was too intoxicated to care. I ended up singing a verse of a Madonna “Like a Prayer”/Lady Gaga “Bad Romance” mash-up with Adrien Grenier (whose hair was once again so voliminous, I didn’t even realize it was him, until a girl in the bathroom asked me how I knew the Entourage actor). Kim Kardashian was gorgeous, posing her most famous pose, face and fingers glued to Blackberry. But she did manage to tear herself away from the device long enough to accept a giant birthday cake. Kardashian, seated with Ciara, was on a Tao tour for her 30th birthday. She jetted straight from the Las Vegas outpost to celebrate at the New York bash.

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I actually had trouble leaving the venue, and I’m sure the after party at Lavo was also worth breaking out of a girl’s downtown slum-style routine. Which brings me to the most important lesson learned: Sometimes a girl needs to dress like a slut and dance under a giant Buddha.

Party Nutshell: Guest I went nuts for: Lil Jon was the MC. YEAH! Best bathroom run-in: Harly Viera Newton Best Table: Caleb and Jared Followill with Caleb’s fiancee, Victoria’s Secret model Lily Aldridge, and her fellow Victoria Secret model pal Rosie Huntington-Whiteley. The Usual Epiphany: No matter the occasion/cause for slutting it up, don’t decide to go tanning, get lots of plastic surgery, and bleach your hair (that is also filled with extensions). Not even if you’re going to Tao’s 10 year Anniversary party. Low Point: Getting kissed on the mouth from a random stranger as I sat speaking with my gal pal. High Point: Seeing a mix of iconic New York club kids mingle with industry folks amid a sea of the bottle-service-world’s biggest supporters. It was a snapshot of an entire scene in New York nightlife. The thing that probably everyone missed: Along with a pheonomenal drummer, one of the half-naked show girls whipped out violin at one point. Awesome.

(Credit: Chance Yeh, Michael N. Todaro, Martin Roe for WENN, Retna, Filmmagic and FamePictures.com)

Victoria’s Secret Bombshells

Victoria’s Secret has gone above and beyond mere branding: primetime fashion shows, affordable lingerie that has everyone from tweens to grandmothers picking through the racks, jet-setting angels, pink yoga pants, the only set of familiar faces in which “catalog” is synonymous with “supermodel,” 5 award winning fragrances—including all of the sets of scents you’ve collected over the years). Indeed, Victoria’s Secret(and the Giseles and Adrianas that come with it) has been able to target just about every demographic. And with the release of their newest fragrance, Bombshell, the winged retail chain is quickly becoming a heritage brand. It may also have something to do with Rosie Huntington-Whitely, the particular bombshell repping the new perfume.

Heritage brands create an aura that includes personality, social status, and history. When a customer buys a heritage item, they’re buying into that story. Victoria’s Secret has been smart in selling their brand this way, creating a narrative that’s further solidified with the release of their 8th fragrance, Bombshell. Judging by their product definition and their advertisements featuring Transformers 3 star Rosie Huntington-Whitely, it’s one that seems closest to their brand identity. And with fashion’s interest in a curvier silhouette—Lara Stone as a youthful Bardot, Bianca Balti bringing back Sofia Loren’s Italiano swagger—it seems like the perfect time to introduce a scent that recalls a more glamorous world of larger-than-life dames.

Wikipedia explains the origin and definition of bombshell:

“Bombshells are a special kind of sex symbol. Bombshells are popular icons recognized for their curves, sex appeal and larger than life personas. The term carries an implication of a voluptuous female sex icon. Some icons of popular culture who have widely been referred to as a “Bombshell” include Jean Harlow, who starred in the 1933 film Bombshell, Marilyn Monroe, Diana Dors, Jayne Mansfield, Mamie Van Doren, Jane Russell, Ava Gardner, Brigitte Bardot, Kim Novak, Sophia Loren, Ann-Margret, and Raquel Welch.

During World War II, “Bombshell Girl” referred to the “pinup” girls who were painted onto the sides of WWII planes, bombers, and their bombs. Such photos are now readily available on the internet and historical archives. Carefully maintained machinery was referred to with terms of endearment. The military allowed artists to create such work for amusement and recreational viewing in order to help boost morale for the pilots and other military personnel.”

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To Victoria’s Secret, Bombshell by definition means:

“Strong and beautiful, with sex appeal to spare. A bombshell is bold and confident. Powerful, positive, and playfully unpredictable. A bombshell lights up the room with a wink and a smile. Glamour, mischief, drama—she loves it all. Because being a bombshell is about more than just a look, it’s an attitude—a sexy energy that comes from the inside.”

Who wouldn’t like to be called a bombshell, whereby, who wouldn’t want to shop at VS to become one? Nevermind the mass-produced cotton panties and drones of college-aged chicks strong-arming their way passed you for a peek at the yoga pants that spell “PINK” across the bum.

Whatever your feeling on what some might call another ‘drugstore mall brand,’ their positioning seems to be in the right place: they are making bank, and their name is as recognizable as ever. This is, in part, due to their carefully mapped out fragrance empire. If you look back through VS’s fragrance history—from those sticky-sweet middle school sprays, to your more recent lotion purchase—there’s always a girl, an icon made to symbolize the time period and trends during that specific period.

1991: Victoria The fragrance empire begins with a gold and purple bottle.

1999: Dream Angels Heavenly With a tanned and tawny Gisele in a set of feathery white wings, perched nude atop a white horse, the brand heralded their first blockbuster fragrance. It won a FiFi for Fragrance of the Year.

2001: Victoria’s Secret Pink FiFi winner for Fragrance of the Year, the younger, collegiate crowd gravitated towards this new lifestyle brand, in which models like Alessandra Ambrosio looked cute and cozy in sweats and cotton panties.

2003: Very Sexy For Her Again winning the FiFi Fragrance of the Year award, this line strived to created a rift between the cutesy Pink following, and those seeking sexy at VS—truly rounding out their multifaceted image.

2004:Very Sexy For Him No awards here, just an excuse for men to shop while waiting for their girls to shop for lingerie—as if this excuse was necessary.

2009: Sexy Little Things Noir Another FiFi Winner, this fragranced played upon the boudoir look with a vixenish Adriana Lima in dark lingerie and cascading black hair.

2010: Bombshell Fruity, floral, and playful—VS tries to capture every facet of the biz with this well rounded and sexy scent.

Meet Victoria Secret’s New Angels

Victoria Secret has announced it will add five fresh faces to its line-up of genetically superior mannequins this season. The models in question: Emanuela de Paula, Lindsay Ellingson, Candice Swanepoel, Rosie Huntington-Whiteley, and Chanel Iman. Iman is no doubt the most recognizable of the group, but having been added to the Victoria Secret roster gives the aforementioned models as good a chance as any to becoming household names as well (especially considering, according to Fashionologie, such contracts typically are signed for three years). Victoria’s Secret is gearing up to tape its much-anticipated annual runway show November 19.

With three of its catwalk’s most famous faces having just given birth, or just about to do so, the addition of some newbies isn’t surprising. Sitting on the sidelines this season will be Heidi Klum, who just gave birth three weeks ago; Adriana Lima, who is rapidly nearing her due date; and last but not least Karolina Kurkova, who welcomed her first child just last week. However, Klum for one will be in attendance, as she’ll be playing host. Also making an appearance: the winner of a countrywide search for a new Victoria’s Secret model that included bikini castings and Angel Boot Camp. Titillating video of the search here. As per usual, expect plenty of flesh and over-the-top lingerie loaded with feathers, lace, crystals, and maybe even some Christmas ornaments.