Co-Owner Noel Ashman On The Elsinore’s Fashion Week Pre-Opening

I wear multiple nightlife hats. I, of course, write here daily; I design joints; I DJ; and I help in the marketing of that delicious Beau Joie Champagne. There are often conflicts, especially in the writing. I follow the rule of disclosing what I can about the new projects I am designing, but I do comply with the rules publicists and management lay out. I often do not get the first photos of places I’m designing or often even the first substantive story. In the case of the The Elsinore at 17 Stanton Street, my latest creation, publications like Crains and Thrillist got the scoops. I also will not write about a place differently because I am involved. This has upset a few clients, but others like the added dimension of this column.

The Elsinore will preview tonight with a Fashion Week soirèe for Buckler. This is a private preview event and there will be some other such events in the space in the two or three weeks before it actually opens. The Elsinore is nearing completion with more wallpapers and moldings and finishing touches going up daily. It is not quite ready for primetime players but the folks attending tonights bash and the ones to come will see something new and I think very different. Having a party at a virginal space seems to thrill party planners. The Steve Lewis designer hat wishes people would see it for the first time when it is done. I caught up with The Elsinore honcho Noel Ashman late last night/early this morning for some thoughts.
You must be excited. Although The Elsinore is incomplete, with a scheduled opening in two or three weeks, it is previewing for Fashion Week. What are the upsides and downsides of pre-openings?
Well the upside is that we keep our word to the designers and other fashion peeps we promised the space for their Fashion Week events. The downside is the space is still very raw and unfinished which is why we are calling it construction preview parties.
Who is involved with you on this latest project (and for the youngins reading my column) who are you and what have you done?
I am nobody they should not know who I am lol. I have been very blessed to have a great team working with me on this project. We have a bunch of partners in The Elsinore… actors Norman Reedus and Damon Dash have come out in the press so far but we have some other interesting creative entertainment peeps involved as well, which I am sure will come out in the near future. Richie Rich is designing the waitress uniforms and is hosting a weekly night as well. A guy named Amit Zamen is a co-owner with me and is great at handling lots of the back-of-the-house details that usually go underappreciated (except by me). I also brought in some other operational partners who have been incredible in helping me get the space together and who we would not be here without. Seamus Regan is our very capable GM and a partner as well. Scott Hockens is helping with internal marketing and is also a partner. Clarence Fuller is also doing in-house marketing and is one of our creative directors.
Where does the name The Elsinore come from? Who came up with it?
I wish I could take credit for it but actually a very close friend of mine suggested the name and I loved it right away. The Elsinore is actually the castle from Shakespeare’s Hamlet.
What is The Elsinore doing to fill a void in nightlife or push the envelope of nightlife?
I think many clubs/lounges in NYC have gotten very commercial and seem to be almost copying a Las Vegas formula, which can be profitable but I find very stale. They have lost a lot of the NYC authenticity and artistic flavor that, in the past, had made NYC the envy of nightlife all over the world. I think we are trying to bring an updated version of some old-school, more selective NY clubs/lounges like my old club Veruka, Spy Bar, Bungelow 8, etc. but with some new twists. We are designing the space for many of the creative high-profile people that do not feel protected in current venues, to give them a more private place to hang.
The location seems to be getting hotter by the minute. Why did you choose to be in this area?
I spent a lot of time looking at venues and areas of town and I felt the Meatpacking area was way too over-saturated and commercial. The Bowery, to me, is the next great nightlife destination and The Elsinore was just perfect for what I wanted to do. It is small (holding approx imately 175 peeps at a time), but has a feeling of being very spacious because of the high ceilings and has a great backyard, outdoor area so I just fell in love with it.

To A*Muse the Muse: Pamela Anderson and Richie Rich

My travels and travails took me to Miami, so I missed what must have been the very amusing A*MUSE fashion show, where former Heatherette designer Richie Rich debuted his latest collection. The event featured my favorite PETA player Pamela Anderson, along with Terrell Owens, CariDee English, Tinsley Mortimer and Amanda Lepore. I was also told that Richie and Pamela also debuted their new single “Hi” for the grand finale of the “Hot for Teacher” themed fashion show.

From the press release:

“A*MUSE’s collaboration with Pamela Anderson will offer animal-friendly and 100% organic styles, including: bathing suits, casual dresses and beachwear. This season the label will also be introducing graphic printed tees and zip up hooded sweatshirts, featuring images of Pamela Anderson and designer Richie Rich. Richie knew from the beginning that the first muse for this collection had to be his long-time friend, Pamela Anderson. “Pam has long been a source of inspiration to me, she has this amazing combination of the sweet girl next door but in the most glamorous of ways — I love her lust for life!” Richie describes the A*MUSE collection inspired by Anderson as, “fun, sexy, surfer girl from Malibu meets Andy Warhol.”

Richie Rich has often been described as an original Club Kid. I was there, so to deny him the prestige that goes with that moniker would be unfair. It would be equally unfair to characterize him as one of Michael Alig’s minions, or imply that he was part of the seedy side of that lifestyle. It’s not that he wasn’t having fun– Richie was just always his own “kid’. His association was artistic, he pushed boundaries without pushing anyone over a cliff. While some Club Kids consider the club years their most defining, Richie continues to create a more fabulous story.

In 1996, when I was doing my thing at the Tunnel, I collaborated with PETA’s Senior Vice President Dan Mathews and banned fur from the fabulous club. Tunnel was the best joint in town and arguably one of the best joints of all time. To his credit, Tunnel owner Peter Gatien fully supported my idea to bar entry to anyone wearing a fur coat. We wanted to make a statement that fur was not trendy or cool and we stuck to our dress code. Many famous people were forced to put their dead animal in their limo, or were denied entry. Although some revenue was lost, it was assumed that the money was recouped by the media storm that ensued. Whenever we turned down a fur-draped celebrity it made Page Six. Kim Basinger posed as our PETA model and we plastered Manhattan with posters bearing our message. We were committed to a good cause and I think we actually came out ahead, financially. Dominique Swain later replaced Kim and finally Pamela Anderson became our poster girl. I did an event with Pamela at Life and was incredibly impressed by her incredible professionalism, dedication and friendliness to all. My dog Arturo, who growls and snips at all humans, played with her for hours. Pamela continues to support the rights our friends who cannot speak for themselves. I caught up with her while she was at her Malibu home.

How did you and Richie Rich meet and what to do you love about each other? 
 We’ve known each other for a long time. We met through David LaChapelle and Amanda Lepore, as well as many other mutual friends. We are like a little circus of misfits living little wild lives that just fit together and are somehow complementary, peaceful and inspiring. It’s good just knowing that we have each other. I love Richie’s sense of fun and art. He’s great with a glue gun and spray paint. He’s just altogether multitalented!

Tell me about your long standing relationship with PETA and how you feel it affects your overall image. Is it positive? Does it matter to you if it is? I think PETA is very positive and has accentuated my image. It doesn’t matter if It’s good or bad if it gets people talking and caring about important things. It’s a “now that I have your attention” kind of thing. (PETA) are smart, funny, good-hearted people who love animals. It’s a social experiment and it’s amazing what gets people’s attention, but that’s part of the challenge and the balance. I just think PETA is perfect, I love them with all my heart. Stop the seal hunt please! It’s just barbaric. What would the world do if we didn’t have PETA, can you imagine?

What about Richie’s brand excites you? I love the glitz, the glamour, the fun and the pop art element. He’s such a talent. Richie is the calm in the storm. Crowds make me uneasy and he just roller skates right through them, gluing lashes on people, drinking bubbles and pinning the models into their barely-there clothes. Everyone has such a great time, the shows are like rock concerts. It’s still hard to believe It’s a business. A*MUSE is extreme fashion like surfing, skating or snowboarding. I don’t know, it just feels edgy and a little bit like we’re getting in trouble. It’s not as fashion-y as we should be, so I’m the perfect girl for him. I really don’t like clothes, but I love to sparkle!

Industry Insiders: Dagny Mendelsohn, Mademoiselle Macao

Dagny Mendelsohn is the front woman representing the 11 total owners at Macao Trading Company. She hails from the other serious foodie city, San Francisco, once she set foot in New York, she learned the heart of the restaurant business from one of the best, Keith McNally. She embraced the underground hipster scene from being part of APT, as well as gaining an education from the fashionistas (a.k.a. Richie Rich). At Macau, she brings it all together under one roof with dinners for people like Perry Farrell, Mick Rock and Morimoto.

Was San Francisco an influence in your career choices? My parents are very involved in the art and food scene in San Francisco. One of their best friends is the chef, Alice Waters and also Patricia Unterman who is a restaurant critic and owner. San Francisco is dedicated to amazing meals with fresh produce from the garden. It was always in my blood, but I didn’t know I would go forward with it. My family also has a vineyard a hour out of San Francisco, and I grew up surrounded by artists and chefs.

Anyone in particular? When I was growing up, Richie Rich baby sat me. My mom and Richie were really good friends. So I went to all the gay parties. I was at the Beige Party every Tuesday. I also worked on his first Heatherette show.

How’d you break into the New York scene? I decided to start promoting at a place on Avenue A called Opalene while I was at NYU. It was a good party because I brought the fashion crowd from my internships — at Betsy Johnson, ELLE and VH1 — and older New Yorkers that I met through my family and the men I dated. When I finished NYU, I started modeling. I had a rock ‘n roll look that was starting to be popular, and I signed a 3 year contract with Elite. The whole experience turned me off to fashion.

How’d you meet Keith McNally? I finally called Alice Waters and she set up an interview with Keith McNally. He hired me at the interview and I started working at Pastis. I learned so much from Keith. He is one of the most intelligent businessmen I’ve ever met. We’re still friends. After work, the staff would all go to APT. I became friends with the manager, Ray Percal, and he eventually said, “Since you’re here every night, you should just work here and get paid for it.” But then, Keith called me and offered me to open Schiller’s with him from scratch.

Where’d you go from there? I was the general manager at Bar 11. It was a rock n roll and fashion bar. Then the boys from Employees Only called me. Billy had been the bar manager at Schiller’s. Igor I knew from Pastis days. Dushan, Jay and Akiva had all been bartenders at Schiller’s. We’re all McNally people.

Did you get back into throwing parties? Yes, everywhere. At Hiro for three years. I worked with GBH. I started a Saturday night party at Movida and 205 on Tuesdays. Then I got exhausted. I decided I didn’t want to stay out all night anymore. So I quit all the promoting. Then all the same guys who pulled me for Employees Only asked me to be part of the next project, Macao. This space came from meeting with Patrick Fahey. He was part of this space.

What exactly is your involvement at Macao? I’m a managing owner.

Where do you go when you’re not at work? Commerce, Employees Only, Takahachi, the movies.

Who do you admire in the business? There’s a list of people in the industry who I admire and who have influenced me over the years. Alice Waters, Patricia Unterman, Ray Pirkle, Serge Becker, Riad Nasr, Keith McNally, Stanley Morris and the team behind Employees Only.

What’s something people would be surprised to find out about you? I’m a brown belt in Tae Kwon Do. I’ve always wanted to be a private investigator.

Who’s your favorite artist? Cindy Sherman, Eric Mendelsohn’s sketches…no relation, Eric Orr, John Register.

What’s your favorite city? San Francisco because it will always be home and the most beautiful place in the world. I miss it for the farmer’s markets and the freshest produce, for the restaurants, the gardens, the parks, the art, the music, my family. I could go on forever.

Pam Anderson Designs, Nicole Richie Expands

imageIt looks like Gwyneth Paltrow isn’t the only celebrity recently bitten by the designing bug. Add Pamela Anderson to the roster of Hollywood stars crossing over into fashion. While Anderson recently played mused to and starred in ads for Brit sartorial maven Vivienne Westwood, Elle UK says Anderson has teamed up with longtime friend designer Richie Rich (formerly the face behind Heatherette) to create “a collection of leather free shoes and casual pieces entitled Muse.” Considering Anderson’s style definitely leans more towards the envelope-pushing (think no pants and high heels a la Lady Gaga), there’s a good chance the eco-friendly collaboration won’t produce frocks for the fashion faint of heart.

But at the very least, the collection will encourage Anderson to wear clothes more often than not. At Muse’s launch, Anderson said, “I prefer to be naked, but if I’m not, I want to be wearing Richie Rich.” And, speaking of Richies, Nicole Richie is expanding her burgeoning accessories empire. Following the success of her vintage-inspired jewelry line, House of Harlow, Richie has signed a deal to turn the brand into a full-fledged lifestyle line. According to WWD, come spring, House of Harlow “will include about 20 footwear styles, as well as a small assortment of apparel, bags, sunglasses, belts and other small accessories.”

Fashion Week: Richie Rich

In an economic climate where everybody seems to be poor, poor, poor, it’s only natural the perfect antidote be rich, rich, rich–or, in this case, Richie Rich, the illustrious other half of the now-defunct Heatherette and recent BlackBook interviewee. Last night Richie showed his true colors, forcing the recession to take a recess.

Precluded by opening acts that included Kat DeLuna, Beth Sacks, and the Bad Boys of Dance, the fashion portion was every Rich devotee’s dream. A flurry of neon colors, bright graphics, sequins galore, studs in studs (and gold plastic coins), dresses that look like they’d survived several proms in the 80’s, all displayed on a legion of models that included several celeb “walkers” like Aubrey O’Day, Tinsley Mortimer, and finale fatale Pam Anderson. By the time the lights went up, smiles, kisses and trannies were all over the place and for just a moment, every single person in that audience was just a little bit gay (oh, and happy too).

Richie Rich’s Fashion Show Eve BlackBook Interview

From mid-’90s club kid with glitter in his eyes (and on his cheeks), Richie Rich ascended to glam-tastic fashion darling with his Heatherette line. After amicably parting ways with his Heatherette collaborator Traver Rains last year when the design duo’s main financial backer pulled out, Rich is debuting his first solo line, Richie Rich, at the Waldorf Astoria this evening. Expect the unexpected: half-naked ballerinas twirling down the runway to Beethoven’s Fifth Symphony, for starters. The show’s invite boasts the tagline “Blondes Have More Fun!” The fun-loving, platinum-coiffed Rich, born Richard Eichhorn, has always had a thing for larger-than-life blondes: Anna Nicole Smith and Amanda Lepore have both walked the runway for him (Lepore will be strutting yet again this evening). Here, Rich talks exclusively to BlackBook about the new line, unveiling the candle in the wind that lit his design fire this go-around: Marilyn Monroe. And, good news for all the budget-conscious aspiring hot tranny messes and club kids-at-heart out there—Rich’s new line will feature a mall-friendly price point. Recession, be damned, says Rich: “Bring on the glitter!”

This is a big week for you. I love Fashion Week! Everyone always asks me, around this time, “Are you going crazy? Is everything nuts?” But I like the preparation and getting it all together. Life, to me, is always really bonkers.

But this is the first time you’ve shown in New York with your solo collection. I definitely freak out about sponsors and the money—the realistic side—so that part can be annoying. The creative stuff is always the best part. I wish the rest of it didn’t exist, but unfortunately it does. And I have pressure from investors who want to know about figures and sales, but I don’t have a crystal ball.

How do you hope to be received? I want it to be in malls and I want kids to buy it. Even if you’re not a teenager, but you have that young-at-heart feeling. I want it to be more accessible. Look, I’m not trying to be Versace. That’s not really my market. It’s kind of like pop music—I want it to be fun and it’s not going to break the bank. You get a piece of the happiness.

Had you always been interested in creating a more affordable, accessible line? Yeah, which was really one of my biggest obstacles with Heatherette. I created Heatherette on my living room floor in Nolita. I was a club kid at the time and I was bored of going out, so I decided to make T-shirts for my friends, and some of whom happened to be Paris Hilton and Lil’ Kim—which helps, always. I always wanted to be on the mass level of MTV—I don’t think the underground really exists anymore. We no longer live in the ’70s or ’60s in New York. And I think that with Heatherette, my partners wanted me to almost do the Dolce & Gabbana thing, where everything you make is $3,000. But I just don’t think that’s right. The challenge, then, was how to make something of quality look amazing and fun, while keeping it affordable.

What was your inspiration while making this line? I’ve always been really in-tune with Marilyn Monroe. She’s always been an icon to me. Her presence has always been there in my designs. Anna Nicole Smith did “Diamonds are a Girl’s Best Friend” on the runway. My friend, Amanda Lepore, was Monroe in one of my shows. So this show is based, loosely, around Marie Antoinette meets Marilyn Monroe—but modern.

You now have the rights to her image? I’m working with the Monroe estate through a few people who are coming out with a line, and they asked me to create some limited-edition pieces. The estate of Marilyn Monroe is really smart; they want it to be cool and for her image to remain in the spotlight, but not in a way that disregards her as a person, and nothing tacky.

What do you think she’s about? If she had a grandson, he would be me. I was that kid in the suburbs, singing in front of the mirror and dreaming that, one day, I’d move to New York. I bleached my hair, moved to New York and met everybody. And I think that’s what she did with Norma Jean, and became the embodiment of a sex symbol. Her entire persona became about what she looked like, and I think that so many people in our generation now live like that. I’m very good friends with Pamela Anderson and I think that she has become the modern embodiment of a sex symbol. But when you hang out with Pam, you realize that she’s just a nice person—she has the luxury now of having both worlds. I think back when Marilyn was alive, she didn’t have that.

Do you think she would wear your clothes if she were alive today? I hope so! I know she was a big fan of Dior. I read an article in Vanity Fair that, when she died, she didn’t have much money, and she spent everything on looking amazing. She knew that was her ticket to ride.

But things ended tragically for her. That’s one thing about Marilyn Monroe… no one really knows how she ended. I’m not sure that any of us will ever know the true story—if it was the Kennedy family, if she killed herself, if she died naturally or if it was pills.

What have you done with her image? I chose not to use her image in the show, per se. It’s more about her persona. I wanted this collection to speak for itself, instead of looking like a souvenir T-shirt kind of thing. Down the line, I’ll do something more image-driven.

What was it like working solo this time, without your Heatherette partner? It was a blast. I had a lot of bad experiences with Heatherette, with investors trying to take advantage of Traver and me. They really tried to ruin our lives. We had to go to court, deal with lawsuits, that kind of thing. It’s amazing to me how greedy people are. And it’s amazing to me to see how people can be so insensitive. But there’s no bad blood between Traver and me, there was never a falling out. I’m excited to be on my own now. I don’t have to answer to any other people. I’m doing what I believe in and if two people show up to the show, well, at least they’ll know I did it.

Are you planning to re-launch Heatherette down the line? I’m torn—it’s almost like Madonna doing Like A Virgin again. Maybe I need to put it to rest. I don’t know if I’ll wake her up.

Good—on with the new. You’re the only person I’ve ever talked to about this.

I understand ballerinas will be opening tonight’s show. Yes, at the Waldorf Astoria! I want to open it with “Beethoven’s Fifth,” where the audience is pulled into this classical song and these amazing dancers. But it’s classical with a twist.

Are they decked out in the Richie Rich line? They’re half-naked. The other half is half my line.

Sounds like a great mix of high art and mass culture. When I moved to New York in the ’90s, all walks of life lived together and I think that’s what my shows represent. BlackBook has always been about being out there and going to parties and meeting different people from all walks of life, and I think that’s what this show is very much about. I think that’s why New York is the center of the universe.

Where do you go out? My ultimate favorite place in New York is Elmo. I live just three blocks away. My friends call it “the office,” because we all meet there. The waiters are all actors and actresses. It’s almost as if somebody from L.A. opened a restaurant in New York, in a good way. I also like The Beatrice Inn. The Cubby Hole down the block is more lesbian-driven, but it’s awesome. Cain is one of my favorite clubs. And I still think Marquee is really important in New York—they handle people really well. I like Rebel on 30th street. Recently, though, my friends and I have been throwing parties at our houses.

What’s your most star-struck moment? No one has ever asked me that before. Jackie O. invited Suzanne Bartsch, my friend, to be colorful at her birthday party in Grand Central Station. So 12 of us went—I wore roller-skates and rhinestone underwear—and there was this huge, gold, tiered cake in the middle of the room. Jackie O. greeted us at the door wearing a butterfly mask: “Hello, I’m Jackie.” She shook our hands and we all got masks. I lost my bag that night and, tipsy on champagne, I roller-skated home from Grand Central Station in my underwear.

Sundance Music Notes: 50 Cent, Richie Rich, Goo Goo Dolls, Gin Blossoms?

imageWeirdest mix ever. It’s still a bastion of progressive filmmaking, but this year’s Sundance Film Festival is stuck in a time warp when it comes to music guests. While there were a handful of credible singer-songwriters on tap — the achingly beautiful Rachel Yamagata and Damien Rice both put on memorably moving performances — the biggest name draws at the Sundance Music Café this year were the frontman of the Goo Goo Dolls and a performance by the Gin Blossoms. Seriously.

The most culturally relevant music star, 50 Cent, who was in town to tout his new film production company, performed at a private party earlier in the week at Tao. But the real VIP ticket was a morning workout with the rapper. Pumping iron with 50 Cent (while Russell Simmons did his yoga in an adjacent room) might have sounded like a great idea, but skinny white boy designer Richie Rich missed out on his grunting session. “I showed up as he was toweling off,” the adorable Rich told us, glitter sparkling around his eyes. “He thought I chickened out, but we just overslept.” He had a good excuse: The night before Rich performed his “Celebutante” single at the Queer Lounge and hosted a dance-off between fans. It was Britney, bitch, vs. Madonna. Old school Vogue-ing, he reports, beat out Brit-Brit’s Toxic dance moves.

Meanwhile, at least music buffs got some quality screen time at the festival: It Might Get Loud, a guitar godhead doc about Jimmy Page, The Edge, and Jack White generated the loudest buzz, while Adam Bhala Lough’s The Carter, a documentary about rapper Lil Wayne (which we are still waiting to see) is said to be riveting.

Industry Insiders: Tamsin Lonsdale, Supper Clubber

Supper Club’s jetsetting Brit Tamsin Lonsdale makes introductions, keeps secrets, and detoxes poolside at Soho House after a rough weekend in Ibiza.

Point of Origin: I went to University in Edinburgh and every birthday party, I’d organize a celebration in our house, a mansion, a house by the water. So that’s where I got my taste for hosting events and getting all my friends together for music and dancing. In 2004 I was a fashion stylist in London doing styling for rock bands, new talent for Creation, the record company, and that was fun. I’d style a lot of the music videos but it wasn’t fulfilling work and it wasn’t like working for myself. I started hosting these dinners and they were really successful.

A lot of people wanted to come. It got really popular, and I had to make the decision between staying as a stylist or doing my supper club. I decided to set up on my own and set it up as a company. After about a year of running it organically, alongside with fashion styling, I set up a website and I wanted to trademark the name, but the “Dinner Club” was already taken so I took “Supper Club.” I charged people membership fees to join. I hosted about 15 events per month, we were really busy. Sometimes, I’d do three events in one night. I did different categories of events. I did gay night, I did nights for people in their twenties, in their thirties. I had a lot going on. I decided two years later to expand to New York.

Why New York? New York is somewhere I always wanted to live. I traveled here as a fashion stylist, and I’d always wanted to be here, and suddenly I had a company that I could take here. I honestly felt that New Yorkers would love the idea, and that it would be a big success. I had a lot of feedback from members who went to New York who wanted me to take it there as well. A lot of times, I would e-mail a member to come to an event and they wouldn’t be able to because they were in New York. So I went out here and spent a year researching the market, meeting with people, interviewing people, meeting with press companies. I found an amazing girl to help set it up with me, who worked at Soho House as a consultant. So we did it together and launched it, and a year later, I now have 300 members in New York, 300 in London and growing. We take on about 10 members a month.

Are you guys doing anything for Art Basel? We might do something. It’d be nice to do a small dinner rather than do a big cocktail party. It’s good to have a presence there, but for me, I don’t want to compete with everything else going on.

Your main thing right now is Supper Club NY, Supper Club London, and you do separate events in LA., Miami. Are those the only cities? My plan in the future is to take Supper Club global. I want to take it LA next, and then Dubai, and then Paris. My idea is to set up a Supper Club in every major metropolitan city around the world. A greater community of people that can meet up in that city or another city they visit.

Like aSmallWorld? Like a smaller aSmallWorld. It has been compared to aSmallWorld. We have the online member aspect to it. If you’re a member, you have a profile.

Really? But it’s only like 300 people. So yeah, like a mini aSmallWorld. But aSmallWorld doesn’t really do events for their members. And I’m at every event hosting it, and I know everybody by name. If you come to a dinner, I do a seating plan where I sit you next to somebody you should meet, that I think you’d get on well with.

What kinds of people are your members? Our members work in different industries. Property, fashion, film, media, finance.

Who are some of your associates, then? What I do with Supper Club is I have an ambassador program. When I launched in October last year, I invited 16 friends, contacts, notables in New York to become ambassadors. What the ambassadors do is they host a dinner party with me and invite all of their friends, well, not all of their friends — their favorite friends, best contacts — to come to dinner. People such as Jennifer Missoni, Alexa Wilding, Hilary Rowland, Flavia Masson, Heather Tierney, Susan Shin, Jim Kloiber, Keren Eldad, Richie Rich, Kate Lanphear, Duncan Quinn.

Are you affiliated with Soho Housee in any way or is just a base? I have an office in Soho but I take all my meetings here. It’s easier I think, and it’s nice.

Where do you like to hang out? Other than Soho House. Soho House is great in the day. I love coming here during the summer. In the evening, I would choose to hang out elsewhere. Norwood, which is another private members club. Mole, the Mexican restaurant in the Lower East Side. Anywhere in the Lower East, any of those bars. GoldBar, I like. The Box, I love. Highbar is quite fun. I like Nolita. I love the restaurants around there. Ruby’s for lunch, Public for dinner — the food is fantastic. I love La Esquina. I love anything Mexican, it’s my favorite. Bond St. is great … I love the sushi there even though I don’t sushi. I eat the vegetarian sushi. Bobo, I love Bobo. Il Buco … so many good places. We work with all of Andre Balazs’ hotels in LA, Miami, and New York to give our members preferential rates.

Industry Icons: I guess I admire Simon Hammerstein. I went to school with him. He’s a friend of mine, I haven’t seen him in ages, but I really admire what he’s done. He’s taken his dream and he’s created something unique and different — in New York — that has longevity even though it’s so small and unique. It’s amazing. And everybody wants to go.

I don’t want to go. Have you been? I’m kidding. Upcoming projects. What do you have in the works? I’m hosting an event at Apothecary, this new bar in Chinatown that you must come to on the 27th.

I live in Chinatown. Actually, I’m not going to say anything about that.

Why not? Apothecary you say? Where is it? No, I’m not going to tell.

This interview is over! We’re going in the pool. Where is it? What street? Come to the event and then you can discover. I don’t want you to write about it because the owner is my friend and she wants to keep it a secret as long as possible.

Really? That’s going to be impossible. There’s a new thing called the Internet. But anyway … We’re doing something in the Hamptons for Halloween. We’re doing a Halloween in the Hamptons. We’re doing a murder mystery. We’ve acquired a big house in South Hampton. It’s a 16th-century house, really old. It’s got 20 bedrooms, so we’re inviting 20 members to come, and everybody gets to bring a guest, and everybody gets into character, so they come in theme. Somebody gets killed. It’s fun. I’m looking forward to it.

What are you doing tonight? Tonight, I’m going to Kiki de Montparnasse for a cocktail party. Then I’m going to this new bar in Chinatown.

Which is located where? I don’t know, actually. It’s top secret.

It’s not the fucking Eldridge is it? No, it’s not the Eldridge. But tell me about the Eldridge, I read about it on Page Six. Is it really good?

What did it say on Page Six? It said that Kate Moss and Richie Rich are regulars there, but then Richie said he’d never been, so …

It’s all hype — all media hype. Some kid from Long Island opened it I think. But I’m basically juice detoxed for the moment and I have to make it an early night because I can’t drink and eat.

So you’re going to go out in a make-believe bar in Chinatown, and you’re not going to drink? What kind of drugs do you have? I don’t take drugs. I’m a clean living kind of girl.

Interview is over, then, you’re going in the pool. How did I do?

Fantastic. Was it fantastic?


The Supper Club and Tanqueray No. TEN’s Jazz Picnic on Sugar Hill

Harlem’s Morris-Jumel Mansion on Sugar Hill was once home to jazz legends Count Basie and Duke Ellington. But last Thursday, Lena Hornes were replaced by Richie Riches (along with the likes of designer Philip Bloch and heiress Jennifer Missoni, pictured left), when the Supper Club, Tanqueray No. TEN, and London It Thang Tamsin Lonsdale hosted an outdoor jazz picnic. Check out a couple photos after the jump.