Patsy and Edina of ‘Ab Fab’ Star in Alexis Bittar’s New Campaign

This the best idea, ever: Jeweler Alexis Bittar has cast our favorite drunk fashion snobs, Edina Monsoon and Patsy Stone of cult Brit-com Absolutely Fabulous, as models for his fall/winter 2012 ad campaign. 

The John Swannell-shot images feature actresses Jennifer Saunders and Joanna Lumley posing as their famed characters, rocking over-the-top NYC tourist garb and dripping in Bittar baubles. There’s also a cute behind-the-scenes campaign video that includes the gals frolicking on set and taking snaps with the designer. 

The CFDA Accessory Designer of the Year has a knack for tapping ironic icons like Joan Collins and Lauren Hutton to star in his campaigns, so we can’t wait to see who’s next.