Video: Ralph Lauren Teams Up With OneRepublic for New Digital Campaign

 

To kick off the launch of Ralph Lauren’s new fragrance, The Big Pony Collection for Women, the celebrated brand has partnered with American rock band OneRepublic to produce a catchy new commercial. The video highlights pretty people doing all the high society activities that we imagine are part of RL land’s daily agenda, such as playing polo, sailing, drinking champagne, and driving really nice cars. The film, shot by acclaimed photographer Bruce Weber, also features an unreleased track by OneRepublic called "Life in Color." Peep it after the jump.

‘Dick Clark’s New Year’s Rockin’ Eve’ Performers Announced, Aren’t Very Rockin’

For the past four decades, on every New Year’s Eve, Dick Clark has emerged from his bioform preservation chamber at the center of the Earth to host ABC’s New Year’s Rockin’ Eve. The program is a cultural mainstay, and must-see TV for shut-ins and people in hospitals recovering from failed holiday suicide attempts. Entertainment Weekly got their hands on this year’s list of performers, and we’re starting to think ABC is taking liberties with the term “Rockin’.”

Performing at the Times Square studio before and after the ball drops will be Florence + the Machine, Nicki Minaj, LMFAO, The Band Perry, blink-182, OneRepublic, Gym Class Heroes, Taio Cruz, Will.i.am and Christina Perri. Sure, Nicki Minaj is cool, and Florence + the Machine are the best band on Anthropologie’s store-wide soundtrack, but the rest is a hodgepodge of crap, ‘90s throwback pop-punk, and more crap.

Ryan Seacrest, Jenny McCarthy, and Fergie will be co-hosting. Happy New Year, we guess?