Duckie Brown & Odin Spawn Edward

Quirky New York fashion brand Duckie Brown (a line where the unlikely combo of whimsy and top-notch craftsmanship are synonymous) has teamed up with Odin (the NYC retailer responsible for decking out fashionable guys in the latest Swedish denim, independent designer kicks, and covetable tees). And the product of their partnership is none other than a love child named Edward. “Standout pieces include a moleskin peacoat, a waxed canvas fatigue jacket, a slim black suit and several plaid shirts with small collars,” says Women’s Wear Daily of the soon-to-debut men’s line.

And “nothing will retail for more than $500,” says WWD, as a result of Duckie Brown having been able to use leftovers of luxury fabrics from stock originally intended for their high-end line. The collection launches November 1 at each of Odin’s four stores, but word is Edward will ideally make its way to a number of other retailers before long. The matchup seems to be pretty perfect considering Duckie Brown’s idiosyncratic, endearing brand of creativity and Odin founders Eddy Chai and Paul Birardi’s inimitable marketing and branding know-how. Here’s hoping that keeping in line with Chai and Birardi’s retail venture Pas de Deux (which houses women’s wear), there’s a potential female counterpart to Edward on the scene before too long.

NYC Boutiques Expand: Opening Ceremony & Odin

Not one but two major New York boutiques are expanding their repertoires this week. Opening Ceremony’s new digs in Japan have debuted; the boutique already has outposts in both NYC and LA. Men’s Style.com has a first look at the whopping eight-story wood-heavy shop Tokyo’s Shibuya district. Like Opening Ceremony’s LA abode, in Tokyo designers will essentially be allotted small shops within a shop: “the megastore will house shop-in-shops from Nom de Guerre, Band of Outsiders, D.A.P. Books, New York cult record shop Other Music, and more.” Needless to say, the space is sure to be an international shopping destination and one that will confirm Opening Ceremony’s rise to the ranks of mega retailer on par with Barneys, Bloomingdales, and the like.

Back in NYC, Odin, a fledgling retailer turned bona fide institution in its own right, is adding a slew of new projects to its resume, including a house fragrance. According to Women’s Wear Daily, “Owners Edward Chai and Paul Birardi are also undergoing a downtown real estate shuffle that involves absorbing Den, their rotating single-brand concept, into the Odin flagship on Lafayette Street, while Oliver Spencer moves from the West Village into the old Den space on East 11th Street, and a third Odin launches in the old Oliver Spencer space. (Chai and Birardi are investors in Oliver Spencer as well.)” In other words, it’s quite a logistical shake-up, but by no means a signal of Odin downsizing. In fact, the retailer is branching out beyond clothes: “the inaugural project for this group was the creation of Odin fragrances — three unisex scents, which will retail for $110 a bottle, starting in October.” Also in the works: a collaboration with Duckie Brown, the menswear label no stranger to either theatrics or sartorial humor. The partnership will be called Edward (both Duckie Brown and Odin’s founders thought the name sounded “refined”) and will likely include well-tailored, yet whimsical men’s wear designs of which the former is known.

Gentlemen: Your Fall Fashion Wishlist

Men’s Style.com has published its Buyers Club Guide for 2009 fashion, with the country’s 14 most influential store owners (from Barneys and Bloomingdale’s to San Francisco’s The Archive, Los Angeles’ Confederacy, and New York’s Odin) offering their lists of gents’ must-have items for fall. The 87-slide-long grouping is more than enough to whet your appetite for full-on sartorial consumption; fortunately, nearly all of the stores featured have online shops. As for the overarching trend, buyers are without a doubt leaning towards updated basics for fall. From classic trenches and a studded motorcycle jacket, to flannels, five-pocket jeans and a great all-weather overcoat from Patrik Ervell, the clothes as a whole suggest a distinct ruggedness.

Although there are elements of luxe, like Balenciaga’s Varsity jacket that clocks in at just shy of $2,000. Also included in the mix: a fedora from Fashioneer favorite Molly Yestadt, a NYC-based milliner who provided hats for Marc by Marc’s FW09 show and who recently teamed up with LES boutique BBlessing. For the latter, Yestadt crafted headgear that channels “Alain Delon’s character Jef Costello in Jean-Pierre Melville’s Le Samouraï” and acts as the perfect icing on fall’s classically-inclined wardrobe cake.

Odin’s Owners Finally Open Shop for Femmes Only

Eddy Chai and Paul Birardi have long been influencing what men from 14th Street to the Financial District have been wearing, thanks to their Nolita shop, Odin, its East Village outpost of the same name, and neighboring Den (which features a rotating pop-up shop showcasing singular lines). But now there’s finally something in it for the ladies. The partners’ much-anticipated, newly opened women’s store, Pas de Deux, stocks the likes of Alexander Wang, Rag & Bone, Vena Cava, and Karen Walker.

There will also be accessories on hand in the 500-square-foot shop from local designers such as Philip Crangi and Loeffler Randall. No word whether or not Eddy will stock brother and fashion designer Richard Chai’s women’s line. But either way, the checkered-floored, chandelier-lit shop is sure to draw female fashion-lovers in droves. Fortunately for their stylish boyfriends, Odin is right next door.