Quirky New York fashion brand Duckie Brown (a line where the unlikely combo of whimsy and top-notch craftsmanship are synonymous) has teamed up with Odin (the NYC retailer responsible for decking out fashionable guys in the latest Swedish denim, independent designer kicks, and covetable tees). And the product of their partnership is none other than a love child named Edward. “Standout pieces include a moleskin peacoat, a waxed canvas fatigue jacket, a slim black suit and several plaid shirts with small collars,” says Women’s Wear Daily of the soon-to-debut men’s line.
And “nothing will retail for more than $500,” says WWD, as a result of Duckie Brown having been able to use leftovers of luxury fabrics from stock originally intended for their high-end line. The collection launches November 1 at each of Odin’s four stores, but word is Edward will ideally make its way to a number of other retailers before long. The matchup seems to be pretty perfect considering Duckie Brown’s idiosyncratic, endearing brand of creativity and Odin founders Eddy Chai and Paul Birardi’s inimitable marketing and branding know-how. Here’s hoping that keeping in line with Chai and Birardi’s retail venture Pas de Deux (which houses women’s wear), there’s a potential female counterpart to Edward on the scene before too long.