Something Sweet for Something Sweeter: BR Guest

The beauty industry has been championing it since 1993, NFL teams pink up their gear in its honor, the Empire State building goes rosy for the cause – so it’s only fitting that New York’s dining circles get involved with October’s National Breast Cancer Awareness Month. Participating B.R. Guest restaurants will be offering special dessert items during October, with 75% of the proceeds from each decadent morsel being donated to the Breast Treatment Task Force, a local nonprofit that facilitates free mammograms, diagnostic follow-up, surgeries, and cancer treatment for patients without health insurance in NYC. That means the desserts are calorie free, right? Maybe not calorie free, but certainly guilt free.

Each dessert will be priced at $10 and served at both lunch and dinner at these BR Guest locations:

Dessert: Pink Velvet Cake with Raspberry-Hibiscus Ice Cream. Dos Caminos Dos Caminos Soho Dos Caminos Meatpacking

Dessert: Bon Bons and Pink Velvet and Raspberry Ripple Ice Cream with Dark Choc Dipping Sauce. Atlantic Grill Lincoln Center Primehouse New York Blue Fin

Dessert: Pink Velvet Cake with Raspberry Ripple Ice Cream. Ruby Foo’s

Dessert: White Chocolate Raspberry Crème Brulee served with Pink Ribbon Cookies. Atlantic Grill Ocean Grill Isabella’s Blue Water Grill

Dessert: Pink Velvet Cupcakes with a Raspberry Jam center and Cream Cheese icing. Wildwood BBQ Bill’s Bar & Burger

I think tonight, instead of carelessly reaching for a calorie-ridden late-night snack to soak up the evening’s imbibery, I’ll be noshing on a feel-good dessert, prepared by an award-wining chef.