Joan Smalls, Adriana Lima, Doutzen and More Celebrate Summer with H&M

Courtesy of H&M

Here in NYC, we’re dealing with a spring that seems perfectly content to simply not exist–40 degrees and rainy–come on.

None of that for H&M though. The fashion powerhouse is 100% ready for summer and getting ready to launch their bikini-filled campaign starring Joan Smalls, Natasha Poly, Doutzen Kroes, and Adriana Lima.

To celebrate the campaign, they’re keeping things local, which for them means Swedish, with an exclusive track by Axwell /\ Ingrosso, who are set to debut their first album since parting ways with Swedish House Mafia this summer.

axwell ingrosso
Photo: Courtesy of H&M

Watch for the video and song elements of the campaign to hit on April 30th, but in the meantime, start dreaming up your warmer weather getaways now with highlights from the summer collection, all of which will be available on April 30th!

hm-photoshop

 

Exits, Returns, and Debuts: The Fashion News You Need to Know

Photo: Matteo Prandoni/BFAnyc.com

1. Peta Protests Men’s Woolmark Prize

While Maxwell Osborne and Dao-Yi Chow were celebrating another big win for their line Public School, PETA protestors (in the form of three vegan male models, carrying a replica of a bloody sheep carcass and signs, wearing synthetic sweaters,) protested the use of wool, pointing to a study that showed severe mistreatment of the animals in Australia. Woolmark contests these claims.

2. H&M & Coachella Collaborate

Festival attire inspires an Instagram frenzy and countless blog posts each year, so H&M decided to make it official with a collaboration with Coachella inspired by the classic American festival aesthetic.

3. Isabel Marant Casts Natasha Poly

Isabel Marant’s new campaign explores the female’s feline side, with hair inspired by a lioness and a decidedly playful characterization for model Natasha Poly, who, Marant told WWD, has a lot of different characters and we knew she would play the game.” The playful campaign was shot by fashion faves Inez & Vinoodh. 

natasha poly4. Pringle of Scotland Exhibition

Pringle is celebrating it’s 200th anniversary in a deservedly big way. The brand will debut a major exhibition called “Fully Fashioned: The Pringle of Scotland Story” at the Serpentine Gallery during London Fashion Week. In addition, the show will feature new campaign images will be presented, shot by Albert Watson of Scottish figures including Stella Tennant, David Shrigley and Luke Treadaway as well as a collaboration with Michael Clark Dance Company. Finally, Pringle will introduce, Deconstructed, a customizable service allowing shoppers to add a personal touch to their cashmere purchases. 

5. Frida Giannini’s Left Gucci Earlier Than Expected
GUCCI and Spinello Projects Present Smell The Magic by Kris Knight
Photo: Joe Schildhorn /BFAnyc.com

We knew Frida Giannini was leaving Gucci, we just didn’t know how soon that would be. Apparently, Giannini left last week, a full month earlier than anticipated. According to WWD, sources say Giannini was asked to leave the company last Friday, rather than after her Fall women’s show on February 25th, as originally planned. It is believed this is a result of efforts to speed up the company’s process for upcoming decisions regarding creative direction for the company.

6. Viviane Sassen for 3.1 Phillip Lim

lim ad

First of all, 3.1 Phillip Lim is verging on it’s 10-year-anniversary, which is insane! To celebrate, the brand returned to ideas Lim views as essential to its DNA, bucking convention by eschewing hair and makeup, and heading to Morocco with art photographer Viviane Sassen for a shoot based around the theme “Romancing Reality.”

7. Kim Kardashian Lands Vogue Australia Solo Cover

vogue australia

Though we can’t help but wonder if she’ll ever land the U.S. cover spot on her own, this cover adds more fuel to Kim’s fashion fire. We know we have her coming up soon clad in Prada on the cover of LOVE, and her ad campaign for Balmain just launched. When Kim sets out to become a fashion icon, you better believe she’s gonna get it done.

8. Cathy Horyn is Back


CAUDALIE + L'WREN SCOTT Launch EventPhoto: Angela Pham/BFAnyc.com

It turns out her exit from The New York Times after 15 years was not a final bow. The famed critic will join The Cut as critic-at-large, starting with the fast-approaching February shows.

9. Adidas Questions the Meaning of “Superstar”

Rita Ora, Pharrell Williams, David Beckham, and basketball player Damian Lillard come together in this video to make probing and skeptical claims about what it means to be a superstar (“If you think a superstar is people wanting to know where you are, who you’re with, and reading about what you had for breakfast, or caring about what you wear to an event…”) –while wearing the athletic brand’s classic 1969 sneaker of the same name.

FashionFeed: Mila Kunis for Dior, Coco Rocha for Twitter

● Joining the ranks of fellow actresses Natalie Portman, Charlize Theron, and Marion Cotillard, Mila Kunis has been named the new face of Christian Dior. [Fashionologie]

● 23-year-old model Coco Rocha says that she has "extended her career" by actively engaging with her fans on Twitter and other social media platforms. [Telegraph]

● According to Barneys creative ambassador and Gay Men Don’t Get Fat author, Simon Doonan says that "sushi may well be the gayest food on Earth" because of it’s dainty presentation and portion control.  [Styleite]

● Prabal Gurung’s first line of T-shirts will set you back $200 to $300 a pop. [The Cut]

● First Proenza Schouler and now Jil Sander. Natasha Poly’s sweeping up those spring 2012 ad campaigns quite nicely. [Style]

● Despite continuous controversy, American Apparel’s sales raised 15% in December due to a partnership with Groupon, but the lifestyle brand is still around $161.6 in debt, which is nothing to shake. [Grazia]

Natasha Poly Plays Betty Page in Proenza Schouler’s Spring 2012 Ad Campaign

More model news: Proenza Schouler has just released their spring 2012 ad campaign, and it stars Russian supermodel Natasha Poly looking fierce in a series of vintage-inspired images. The ads feature Poly in select looks from the PS runway, posing in the style of Betty Page as she sits on, stands over, and sometimes straddles a single chair in a spotlit room. 

Standout images include Poly looking over her shoulder in this tropical number, a classic calendar girl moment in this bandeau and high-waist pencil skirt, and, of course, the aforementioned chair straddle in these wedge sandals. See the full campaign here.

Spring can’t come soon enough. 

FashionFeed: Natasha Poly’s Style Journey, ‘Navajo’ Trend Controversy Comes to Close

● Here’s supermodel Natasha Poly looking perfect in a variety of fashion genres. [Fashion Gone Rogue] ● After several hand slaps from the Native American-governed territory, 2011 will mark the end of the politically incorrect “Navajo” trend description. [Fashionista] ● Keyboard flip-flops exist, and we’re very disturbed. [Racked]

● John Galliano controversy aside, Dior’s revenue numbers are surprisingly on the rise. [FT] ● If you’re looking for some stylish vino for your holiday festivities, may we suggest the Banana Republic for Clos du Bois offerings? [LAT] ● The 18th century accessory of choice is making a comeback. Would you rock a cameo brooch? [Style] ● International design house Obakki and their charity have teamed up with eBay to produce an online auction that will raise funds for clean water in Sudan. [eBay]