Sophia Amoruso’s Move, Gemma Ward’s Return (!): The Fashion News You Need to Know

Sophia Amoruso. Photo: David X Prutting/

1. Sophia Amoruso: Still a #GIRLBOSS, but not CEO

Sophia Amoruso wrote a book this year, dubbed a major hit of a hashtag, and dressed Lena Dunham for the entirety of her book tour, all while continuing her duties as CEO at NastyGal. In her book, she discusses the way the brand grew from an eBay shop run out of her home and with the assistance of friends, into a brand that made her a millionaire. Now, she’s announced that the company’s president Sheree Waterson will step into her role. Waterson was previously the chief product officer at Lululemon. Sophia’s still staying on full-time as an executive chairman, and she’ll continue to servce on the company’s board. 

2. Reed Krakoff: Also no longer CEO

In similar news, Reed Krakoff has hired Harlan Bratcher, formerly of A/X Armani Exchange, as CEO beginning immediately. Krakoff will remain the creative director of the brand. Furthermore, the brand plans to restructure with an expanded focus on accessories and a larger variety in price points–meaning maybe you won’t have to mourn your lack of a boxer bag forevermore. 

3. In very poor taste…

Someone on Etsy decided to sell t-shirts printed with Kurt Cobain’s suicide note. They’ve been taken down, but eesh, why would one need to be told what a bad, disrespectful idea that is?

4. Cressida for Mulberry

Cressida Bonas is proving herself more than just Prince Harry’s ex with a short film made for Burberry. British actor Freddie Fox, and Bonas’s rumored boyfriend, co-stars, and the film was directed by Ivana Bobic. We’ll be keeping our eyes peeled for the video’s release in March.

5. Gemma Ward is back with a Steven Meisel lensed Prada campaign

prada campaign



The campaign also features models Julia Nobis and Ine Neefs, of   whom photographs are positioned adjacent to portraits of delicate, perfect Prada items strewn among messier accoutrements of womanhood–the flowers on the floor, the coat in the sink, and the shoe halfway off the radiator. The result is gorgeous, and leaves one dreaming of being the kind of woman whose Prada bag ever goes near her bathroom sink. Oh, to be so nonchalant.

Nasty Gal Goes Offline with New “#Brickandmurder” Store on Melrose

Photo: David X Prutting/

Self-made mogul Sophia Amoruso went from eBay curator of vintage goods to running a business that makes $130 million in annual sales in six years. The next step for a bonafide digital princess is the modern reverse order of online to brick and mortar store–or as she coined it on Instagram, #brickandmurder.

nasty gal bags

Nasty Gal, the store, aims to be a meeting place for the large and enthusiastic fashion community Amoruso has built, people, she told WWD who have been “relatively impossible [to meet and connect with] and it’s amazing to have a community that feels like we’re all part of something, but that for the most part I’ve never met. And what form that takes is really limitless in terms of how to activate that in the stores beyond shopping.” 

The 2,500 square foot space is located on Melrose, across from Fred Segal, a store Amoruso believes she will cross customers with. It’s comprised of around 30% Nasty Gal’s in-house brand, 5-10% high-end vintage, and a remaining 60% or so brands the site sells such as Three Floor and Cameo. Come December 4th, Nasty Gal x MAC’s lipstick collaboration.

Head to 8115 Melrose and take it offline. And–if you’re in L.A., check out the opening event today!

6 Sweet Cyber Monday Sales (and 2 Crazy Ones)

It’s Cyber Monday, y’all! This is when your return to work after a long holiday doesn’t really feel like work because all you’re really doing is shopping online and Tweeting throughout the process. If you’re worried about your boss catching you (although I’m sure they’re doing the exact same thing in their office), here’s a handy fake spreadsheet to open on the fly. And if you’re not sure what sales are actually worth it, read on for a list of six sites to score big on, and two with some seriously zany deals.


1. For the first time ever, blogger-favorite Brandy Melville is hooking up 30% off everything in their e-shop. The blogosphere is going crazy for this one, which is why the site has been crashing all morning. Keep refreshing the page and you’ll eventually get in. Once you’ve made it, don’t spend your time debating on items too long because there’s also a shopping cart waiting list that you’ll have to deal with. 

2. Another cult-favorite e-tailer, Nasty Gal is serving 25% off the entire site, including markdowns. They’ve also got some pretty cute swag in their gift guide.

3. Up to 50% off select items (and there are tons) on Net-a-Porter. This is a no-brainer. 

4. Want to be the most clever gifter ever this holiday season? The Fancy is offering 20% off their entire site today, which includes tons of unique gift items (keyboard contact lens case, anyone?). Just enter promo code CBRMON at checkout. 

6.  In honor of BeachMint’s super successful Black Friday sale, JewelMintShoeMintStyleMint and IntiMint are hosting a live interactive shopping event today at 10am PST. Hosted by WhoWhatWear’s Katherine Power and Hillary Kerr, CyberMint will feature exclusive deals, new product releases and celebs appearances by the likes of Rachel Bilson and Brooke Burke.  


1. Speaking of cyber, streetwear e-tailer Karmaloop is taking the holiday one step further and has hired a dozen actual "cam girls" to sell their swag. According to SacBee, the "Karmaloop CyberKam girls will chat live for 24 hours titillating customers, offering exclusive deals, on the spot contests, performing live karaoke and other crazy surprises!" This one is obviously NSFW.

2. Not nearly as controversial but just as curious, Gilt City hosted a sale this morning that offered wealthy geeks to book a private, roundtrip flight for 136 people from San Francisco to the 2013 CES trade show in Las Vegas. Virgin America’s "Nerd Bird" went for a whopping $49,000 and is now sold out.

Party Like a Nasty Gal

Saying “Nasty Gal” makes us feel dirty, and we like. The boutique’s in-your-face name demands your attention—and the awesome inventory keeps you coming back for more. Founded in 2006 by stylist Sophia Amoruso, Nasty Gal offers a spunky selection of both handpicked vintage wares and on-trend items from some of the hottest street culture designers out there. Given Amoruso’s interests (she enjoys “a good Salade Nicoise, a sturdy pair of platforms, and twirling around the studio every so often while blasting disco”), and musings on her blog, you can tell the girl lives and breathes the NG attitude and looks just like the girl she shops for. And that girl is sexy, fun, and always down for a good party—especially the party, New Year’s Eve. Here are a few dresses we’ll want to be in for the big countdown.

From left: Grey Antics Racer Mesh Dress, $148; Motel Drew Lace Shirt Dress, $68; Motel Nina Cage Dress, $88; Cheap Monday Cape Sleeve Dress, $70; Nasty Gal Striped Knit Maxi Dress, $118.

The Man Repeller’s Top 5 Boutiques: Apologies in Advance to Our Boyfriends

Last month Alisa Gould-Simon introduced you to our latest blog obsession, The Man Repeller, an oft-updated site of creator Leandra Medine’s daily outfits and fashion musings, all based around the styles and looks that women love but inevitably deter men. Today she’s posted a guide to her top five online boutiques that epitomize the concept of man-repelling. From harem pants to turbans to tailcoats, it’s every girl’s dream, and every guy’s worst nightmare.

In no particular order, Medine lists the following favorites: Forward by Revolve, Shopbop, Pixie Market, Nasty Gal, and Cuffs. From the casual to the most serious of man repellers, Medine has you covered—she’s been in the man-repelling business for years and her game is sharp.