In Montauk Without a Bikini? Net-a-Porter and Mr Porter Can Fix That

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Today, and just in time for summer’s kick-off weekend, Net-a-Porter and Mr Porter launch same day delivery service to the Hamptons, continuing through Labor Day. So in case you forgot to pack a bikini, or you receive a last minute party invite and all you packed was loungewear, you’re as covered (or uncovered) as you want to be — all summer.

Who’s included? Anyone summering in Amagansett, Bridgehampton, East Hampton, West Hampton, Montauk, Sag Harbour, Sagaponack, Southampton, Wainscott, or Watermill.

The only really important question remaining is what you’ll wear. Some of our picks, below: 

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Mr. Porter to Host Fashion Show & Digital Campaign Inspired by ‘Suits’

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Suits is USA Network’s little legal series that could that launched last June. It’s about a dude named Harvey Spector (played by Gabriel Macht of Love and Other Drugs), who is one of Manhattan’s top corporate lawyers, and his new associate named Mike Ross (played by Patrick J. Adams of Friday Night Lights), who is a college dropout that previously earned a living by taking the LSAT for people. Spector’s firm only hires Harvard alumni, so they pretend Ross is a graduate—and it works out! Crazy, right? But more importantly, they wear a lot of suits, and menswear e-commerce hub Mr. Porter has found a way to capitalize on that. 

Mashable reports that Net-A-Porter’s male-driven counterpart and Suits have teamed up to launch a live fashion show next Tuesday, June 12 at The High Line. The runway will be "set against a 60-foot LED backdrop and a view of the Hudson River" and "will feature around 35 looks" inspired by the series, curated by Team Porter.

In addition to releasing a dedicated mobile app and microsite for the project, a pop-up shop will be set up June 9 through 17 at 72 Ganesvoort where fans can create uptown-Spector and downtown-Ross looks via "Microsoft Surface Tabletops on a Samsung SUR40, which they can save, share and purchase through iPads in consultation with an on-site style associate." Other pop-up perks include shoe-shining services, grooming and a preview of the show’s next season.

To round out the feature-heavy partnership, a limited-edition version of Mr. Porter’s newsletter will be distributed by "Acne-suit-clad, bicycle-riding male models in New York, Los Angeles, San Francisco and Chicago." If this doesn’t put Suits on the map, I don’t know what will.

Flash Sale Sites Working To Woo Male Shoppers

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The success of flash sale sights like Gilt Groupe and Rue La La is more than enough to send any self-respecting fashionista running to her laptop. Fashionistos, however? Not so much. “A new push to get men to shop in these web boutiques is proving more difficult,” says the Wall Street Journal, which cites “offering sporting gear and gadgets (a high-end ax, anyone?) and making virtual men-only shopping areas so guys won’t have to scroll through women’s fashions” as just some of the ploys flash sales sites are using to attract more male shoppers. Another big (but lesser known) draw: original editorial content.

Take Gilt Groupe, which not so long ago launched a blog featuring content specifically geared toward Gilt Man shoppers. The blog’s content is currently being overseen by a former executive editor of (Tyler Thoreson) and supplemented by Gawker and The Moment alumnus Joshua David Stein. Bringing on this kind of talent means the flash sale outpost isn’t taking the pressure to try and engage male consumers lightly.

In addition to designer profiles and a curated mini-film festival coinciding with a sale of Strida bikes, Gilt Groupe recently “added sports gear such as golf clubs and surfboards last fall when it introduced a separate site for guys.” is following suit with a men’s section to debut soon. Net-A-Porter has already announced that its men’s shopping site, Mr. Porter, will launch in January. And, “Rue La La, which launched in 2008, plans to ‘quadruple’ the amount of men’s brands it carries this year, says CEO Ben Fischman.” Whether tactics like hawking axes and surfboards alongside slim-legged trousers will have a long term effect on male shoppers’ interest remains to be seen.

Net-A-Porter For Men To Launch

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Net-a-porter, the British e-commerce destination, will soon be launching a site for men. Having changed the face of virtual retail immensely since its debut a decade ago, Net-a-porter was arguably the first website to introduce high-end designer items, available for purchase at the click of a mouse, to an international audience. Now, Net-a-porter is looking to compete in a relatively untapped space, at the moment occupied only by retailers with brick-and-mortar operations and the likes of Gilt Groupe’s flash sale site for men, Gilt Man. “In January, the online fashion retailer will unveil Mr Porter, a stand-alone Web site with a global reach aimed at the affluent, time-pressed and style-hungry man. Mr Porter will offer clothing, shoes, accessories and style advice, and feature a mix of 60 brands, including Ralph Lauren, Burberry, Dunhill, Margaret Howell, Mr. by Roland Mouret and John Lobb,” all of which are available for same day delivery, says Women’s Wear Daily.

As for their aesthetic, Net-a-poter’s VP of sales and marketing Alison Loehnis says, “We won’t be slavishly following the catwalk. We are aiming to dress an ageless, international, modern, classic man. Among our inspirations are ‘The Talented Mr. Ripley’ and Alain Delon.” Apps for the iPhone and iPad are likewise coming soon. Mr. Porter plans to carry everything a man should need save for fragrance.

Meanwhile, Brooklyn’s finest in men’s wear—Alter, Houndstooth, Osborn Shoes and Brooklyn Denim Co.—are gathering together for the ultimate in men’s fashion sales this weekend. Called ‘Mister Market,’ the event takes place one day only—Sunday, June 13—at Public Assembly in Williamsburg. According to its flier, it’ll feature “modern & vintage men’s clothing and accessories, tasty treats, electronic gadgets, records, all for the modern man.”