New York entrepreneur Matt Levine is busier than ever these days. Not only is Sons of Essex, the upscale American restaurant he co-owns with Michael Shah, one of the hottest tables on the Lower East Side, he’s also staying on top of the duo’s just-opened drink spot, Cocktail Bodega. We caught up with Levine to ask him about his background, his hospitality ideas, his favorite hangouts, and what exactly goes into a “Gin Hulk” cocktail.
Here at BlackBook, we pay a lot of attention to where cool customers go out — bars, clubs, restaurants, shops, hotels, you name it. So why not flip the frame and let you see where we go out? Here’s a periodically updated, exhaustive list of hotspots currently favored by everyone at BlackBook, from the mighty bosses down to the humble interns, from the charming local lounges around the corner to the jet-setting temples of luxe living. ● Creative Director – Jason Daniels, The Odeon (NYC) -American Psychos down salmon and steak frites, but the real scene’s on the sidewalk. ● Vice President, Content – Chris Mohney, Agua Dulce (NYC) – Festive outpost feels like Miami, F-L-A.
EDITORIAL ● Senior Editor – Nick Haramis, Motor City Bar (NYC) – Front like you remember how to drive and these 8 Milers might let you hang. ● Features Editor – Willa Paskin, Mayahuel (NYC) – Tequila temple where patrons pay homage to the goddess of agave. ● Writer-at-Large – Alison Powell, Peppermill (Las Vegas) – Vegas institution pushes diner food in front and romantic cocktails in the back. ● Nightlife Correspondent – Steve Lewis, Serpentine (NYC) – Patrick Duffy’s legendary scene uncoils in west Chelsea. ● Assistant Editors – Ben Barna, Jupiter Room (Montreal) – Drink your face off for cheap and dance ’til it aches. Cayte Grieve, Blackstones (NYC) – Foster Ethan Kamer, Joseph Leonard (NYC) – Elegantly distressed Village charmer serving up three solid meals a day. Eiseley Tauginas, Barrow Street Ale House (NYC) – College sports fans and West Village regulars cram into cozy confines. ● Copy Editor – Michèle Filon, Back Forty (NYC) – Manure-free urban farm sates virtuous, albeit rare, healthy food cravings. ● Editorial Interns – Molly Gunn, PDT (NYC) – Somebody told, but still a nice sophisto surprise behind the grunge of Crif. Megan LaBruna, Mercury Lounge (NYC) – Catch a future indie rock god at this rite of musical passage. Toren Curtis, The Vagabond (Miami) – Great indie scene. Even better music. Ashley Simpson, SPiN New York (NYC) – Marginally-more-athletic alternative to beer pong gets its own private club. Averie Timm, Downtown Cipriani (NYC) – Über-scene congregation of A-list supermodels, art stars, and financiers. Food, too. If you care. Annie Werner, Antone’s (Austin) – This revered blues club’s namesake did more for black-white relations than the Oreo cookie. Hillary Weston, The Four-Faced Liar (NYC) – Greenwich Village-proper pub is something out of Middle Earth, or Docklands. Either way: the real deal.
ART ● Art Director – Amy Steinhauser, Mizu Sushi (NYC) – Popular lunch spot for Flatiron media types needing to bitch. ● Assistant Designer – Serra Semi, Momofuku Ssäm Bar (NYC) – Chef-of-the-minute David Chang fancies up Korean burritos and gets avant-garde after 6pm. ● Photography Assistant – Stephanie Swanicke, Canal Room (NYC) – Jersey hordes in the house, but discreet famous faces still rock all night. ● Freelance Designer – Krista Quick, t.b.d (NYC) – Sleek and chic lounge in the heart of Greenpoint.
FASHION & BEAUTY ● Market Editor – Bryan Levandowski, Shang (NYC) – Toronto-bred Susur Lee takes on nouveau Asian small plates at the Thompson LES. ● Fashion Assistant – Wilson Mathews III, Dylan’s Candy Bar (NYC) – King-sized candy shop hypnotizing children and torturing adult waistlines in the UES.
BLACKBOOK MEDIA CORP ● Chairman – Bob Hoff, Voyeur (LA) – The inspiration is Eyes Wide Shut…so yes, there’s lots of leather. ● CEO – Ari Horowitz, Nikki Beach (St. Barts) – An escape into paradise in the middle of, well, paradise. ● Associate Publisher – Brett Wagner, Barrio Chino (NYC) – Chino Latino tequila bar serving up 50 kinds of that devil stuff. ● Director of Finance and Operations – Joe Friedman, Brooklyn Bowl (NYC) – Rock and bowl will never die. ● Corporate Counsel – Drew Patrick, Tournesol (NYC) – Coq au vin and crème brûlée? Oui! Oui! ● Executive Assistant – Bridgette Bek, Tu Lan (San Francisco) – Word-of-mouth dingy treasure serving good, cheap Vietnamese food in a downright crappy location.
ADVERTISING – firstname.lastname@example.org ● Senior Account Executive – Dina Matar, Ilili (NYC) – Upscale Lebanese moves miles beyond falafel. ● Account Executive – Brian Kantor, Lillie’s (NYC) – Victorian pub with just enough antiquery to make you feel grand. ● Executive Director, BlackBook Access – Gregg Berger, Indochine (NYC) – French-colonial greets uptown-cum-downtown diners. ● Advertising Director – Michelle Koruda, Shorty’s .32 (NYC) – Josh Eden under-promises and over-delivers at this Soho charmer. ● Detroit Account Executives – Jeff Hannigan, The Lodge (Chicago) -Ye old typical Division Street cheese, but always a shameless good time. Kristen von Bernthal, Hudson Bar at Hudson Hotel (NYC) – Acid-trip décor. Sit on a log and rest your drink on a gnome head. ● Midwest Account Executives – Susan Welter, Hopleaf Bar (Chicago) – Andersonville’s best bar. Belgian beers and food meet in a place that’s too smart to be too cool and vice versa. Andrea Forrester, Coast Sushi (Chicago) – BYOB meets the sea at this high-quality Wicker Park sushi spot. ● Southwest Account Executive – Molly Ballantine, Rustic Canyon (LA) – Leave it to the upper-cresty West-siders to show everyone else up with their moody, fashionable darkwood and cream take on the ubiquitous neighborhood wine bar. ● Northwest Account Executives – Catherine Hurley, Coi (San Francisco) – The apotheosis of both the molecular gastronomy trend and the sustainable food movement: ethereal, futuristic flavors in a serene environment. Shawn O’Meara, Nopalito (San Francisco) – ● Sales Coordinator – Celia Ballou, Pink Pony (NYC) – Pseudo-bohemian bistro that’s better for people watching than, like, eating or whatever.
MARKETING ● Marketing Manager – Julie Fabricant, Bottega Louie (LA) – Proof that Downtown is still gentrifying. ● Partnerships & Promotions Manager – Andrew Berman, K & M (NYC) – Former perogie factor converted to current meat market for the indie-rock set. ● Interns – Cristina Girgis, Barbounia (NYC) – Tony Medi with good bones. Interior is all about the arches. Alexandra Vickers, The Slaughtered Lamb Pub (NYC) – Magical enough to overlook the horror movie gimmick.
DIGITAL ● Director of Development – Daniel Murphy, Max’s On Broadway (Baltimore) – Ahhh, good old Max’s I remember you well…well what I can remember anyway. ● Lead Architect – Matt Hackett, Caracas Arepa Bar (NYC) – Arepas, seventeen ways. Venezuela is for carb lovers. ● Developer – Bastian Kuberek, Greenhouse (NYC) – NYC’s first Green club tries to make bottles and models sustainable. ● Developer – Dan Simon, Hudson Terrace (NYC) – Rooftop pleaser for drunk summer afternoons. ● Designer – Matt Strmiska, Uchi (Austin) – Thoroughly inventive and delectable sushi in vibrant environs, compliments of lauded chef Tyson Cole. ● Developer – Sam Withrow, The Knockout (San Francisco) – The vibe is blessedly lawless,prolifically musical and down right hedonistic. Peep tall cans and a sweaty dance floor. ● Quality Assurance Engineer – Sunde Johnson, Melt (NYC) – Brooklyn brunch spot becoming the standard for neighborhood dining. ●Mobile Developer – Otto Toth, Alloro (NYC) – Cacio e Pepe peeps get creative on the Upper East.
BOARD OF DIRECTORS: Bob Hoff, Voyeur (LA). Ari Horowitz, Nikki Beach (St. Barts). Eric Gertler, Matsuhisa (Aspen) – World-famous Nobu chef brings incredibly tasty, stylish, pricy sushi to Aspen. Joe Landry, SLS Hotel at Beverly Hills (LA) – Phillipe Starck and Sam Nazarian mind meld to create a papparazzi-inducing modern luxury hotel in (well, near) BH. Irwin Lieber, Fishtail by David Burke (NYC) – Fresh seafood in the UES by celeb chef David Burke. Dan Pelson, Marea (NYC) – Hopes for a high tide abound at Michael White’s temple to Italian seafood. Barry Rubenstein, Bryant & Cooper (Hamptons) – While it may be trying a little too hard for a classic old-time-y vibe, the steaks are nonetheless quite good. Jack Sullivan, The Raleigh Hotel (Miami) – The local equivalent of LA’s Chateau Marmont.
Here at BlackBook, we pay a lot of attention to where cool customers go out — bars, clubs, restaurants, shops, hotels, you name it. So why not flip the frame and let you see where we go out? Here’s a periodically updated, exhaustive list of hotspots currently favored by everyone at BlackBook, from the mighty bosses down to the humble interns, from the charming local lounges around the corner to the jet-setting temples of luxe living.
EDITORIAL ● Editorial Director/Editor-in-Chief – Ray Rogers, Café Mogador (NYC) – Hummus, crack-caliber coffee, and outdoor patio for primo people-judging and “novel writing.” ● Creative Director – Jason Daniels, Babettes (East Hampton) – Don’t let the word “organic” turn you off . ● Executive Editor – Chris Mohney, Pegu Club (NYC) – OCD cocktail heaven. Pith helmet and ivory cane optional. ● Senior Editor – Nick Haramis, The Jane Hotel and Ballroom (NYC) – Latest smash from Sean MacPherson and Eric Goode gets all Edwardian on the WVill.
● Editor-at-Large – James Servin, The Raleigh (Miami) – The local equivalent of LA’s Chateau Marmont. ● Staff Writer – Ryan Adams, Republic (NYC) – Minimalist fave and only vaguely communist, which is more fun than the full-bore thing. ● Writer-at-Large – Alison Powell, Wurstküche (LA) – Hey, sausages! Downtown hipsters with a secret inner-manly-man are pleased. ● West Coast Editor – Matt Diehl, Cole’s (LA) – The 100-year-old buffet-style cafeteria comes back as something new (but the French dip stays). ● Nightlife Correspondent – Steve Lewis, La Esquina (NYC) – Day and night, eating, meeting and playing. ● Paris Correspondent – Dana Thomas, Hemingway Bar at the Ritz Hotel (Paris) – Posh sips & historic ambiance at the Ritz. ● Assistant Editors – Ben Barna, Tokyo (Montreal) – Buy one for the buff bartender while you’re at it—he’s a starving actor. Cayte Grieve – Café Asean (NYC) Foster Ethan Kamer – La Superior (NYC) – Quite possibly the best little taqueria this side of town. ● Editorial Assistant – Eiseley Tauginas, Alta (NYC) – Alta, as in “high,” as in “haute,” at this sexy Village tapas spot. ● Copy Editor – Michèle Filon, Sripraphai (NYC) ● Editorial Interns – Annie Clinton Moto (NYC) – High-flavor food with dungeon loos. Sure, Moto’s for metros, but it’s hot anyway. Delia Paunescu Schiller’s Liquor Bar (NYC) – McNally’s successful entrée into the LES mess. Desiree Pais, Lit (NYC) – Rock bar du jour for hos and bros of the ain’t we the shit? set. Alexandra Vickers, Colette (Paris) – Art, style, music, sex and water.
ART ● Art Director – Amy Steinhauser, Five Leaves (NYC) – Café posthumously funded by Heath Ledger does justice to the work and hype put into it. ● Photography Assistant – Stephanie Swanicke, Brandy Library (NYC) – Highbrow mixology, let us know when it’s time to dust off the antique bottles on the upper shelf. ● Design/Photo Interns – Angela Chen, Dinosaur BBQ (NYC) – Roadhouse bringing southerners to Northern Manhattan. Krista Quick – Ottobar (Baltimore) – What can we say, this place rocks.Jeremy Jones – Tokyo Bar, (NYC) – Schizo décor and food, but decently done all the same.
FASHION & BEAUTY ● Fashion Director-at-Large – Elizabeth Sulcer, China Grill (NYC) -Heaping plates of Asian fusion amid fashionable environs. ● Market Editor – Bryan Levandowski, Bondi Road (NYC) – Wizards of Aus in NYC, we like your style. ● Fashion Assistant – Wilson Mathews III, Per Se (NYC) – Advanced gastronomy at the Time Warner Center. Thomas Keller pulls out all the stops. ● Fashion Interns – Samantha Shaw, Chez Janou (Paris) – Boisterous southern bistro near the Place des Vosges. Julien Blanc, La Esquina (NYC) – Fairly authentic Mexican and one of the city’s best-known “secret” bars. Laura Watters, Café Habana (NYC) – Scarfing roast pork is so much better when Mary-Kate is watching, longingly. Lindsay Abrams, Sketch: Gallery (London) – Quirky soho hot spot. BlackBook magazine Founder – Evanly Schindler, The Smile (NYC) – Earnest Sewn owners take over abandoned Double Crown space for Med-inspired cafe/boutique.
BLACKBOOK MEDIA CORP ● Chairman – Bob Hoff, Guys & Dolls (LA) – Sophisticated sexy in West Hollywood. 7 nights a week. ● CEO – Ari Horowitz, L’Ecole (NYC) – Get schooled in fine French cuisine at this tasty training center. ● Associate Publisher – Brett Wagner, Café Select (NYC) – SoHo café marries Swiss Alpine to downtown design, garners Next Brunch Place status. ● Director of Finance and Operations – Joe Friedman, Lucky Strike Lanes (NYC) – Scenester bowling from the dudes behind Marquee and Tao. ● Corporate Counsel – Drew Patrick of Drew Patrick Law, Dutch Kills (NYC) – Modern-day antique saloon from New York’s cocktail kings. ● Executive Assistant – Bridgette Bek, Motorino (NYC) – Belgian-bred Mathieu Palombino’s Billyburg pizza joint serves up personal pan-sized genius, one pie at a time.
ADVERTISING ● Senior Account Executive – Dina Matar, Gascogne (NYC) – Southern French cooking without the Southern French ‘tude. ● Account Executive – Brian Kantor, Botanica (NYC) – Dive that must be working some kind of Santeria to keep prices down in this excessive nabe. ● Executive Director, BlackBook Access – Gregg Berger, La Piaggia (Miami) – Keep your feet in the sand and your hand on the rosé glass at this waterfront café francaise. ● Detroit Account Executives – Jeff Hannigan, Blind Tiger Ale House (NYC) – Beer bar institution finds new home, devoted crowd. Kristen von Bernthal, Pure Food and Wine (NYC) – Say goodbye to a future of pacemakers and a gut the shape of China. Raw food is real food. ● Midwest Account Executives – Susan Welter, Perennial (Chicago) – This could easily become Chicago’s summer hotspot for years to come. ● Andrea Forrester, Mirai (Chicago) – Thumpin’ music and bumpin’ elbows don’t deter crowds from gathering for some of the city’s finest sushi. ● Southwest Account Executive – Molly Ballantine, Gjelina (LA) – New Venice, new American hotspot takes on Hollywood posturing and tude. ● Northwest Account Executives – Catherine Hurley, 15 Romolo (San Francisco) – Bourbon & Branch without the passwords and financial types. Shawn O’Meara, Suppenküche (San Francisco) – Fun place, hearty food. Check the diet at the door. Sales Coordinator – Claire Pujol, Fat Baby (NYC) – Dank in a clean way. Do not enter without skinny jeans.
MARKETING ● Marketing Manager – Julie Fabricant, Kingswood (NYC) – Creative Aussie eats. Feel like king of the W. Vill woods. ● Partnerships & Promotions Manager – Andrew Berman, Bozu (NYC) – Sunken Japanese paradise. Delectable sushi, incredible drinks. ● Interns – Rebecca Hill, Chicago Brauhaus (Chicago) – One of the last of Chicago’s great German restaurants with live oompah bands and an Oktoberfest menu year-round. Delna Joshi, Hudson Terrace (NYC) – Rooftop pleaser for drunk summer afternoons. Brianne Murphy, Beauty Bar (NYC) – Kitschy theme bar serving up mani/drink combos under a row of hair dryers. Elizabeth Pirozzi, Pink Elephant (NYC) – Gangsters, models, and house. Where one goes, the others must follow. Monica Dybuncio, Cha Cha Cha (San Francisco) – The Haight’s never-ending Caribbean party where Santerias and sangria rule. Emily Pflug Presidio, Delfina (San Francisco) – Overly moussed males, technophiles, and high-class hipsters collide in this local fine dining favorite. Lea Abeyta, The Annex (NYC) – Grown-up newcomer from Dark Room boys. Tiswas Saturday, Interpol’s Paul B holding down Wednesday. Joanna Rubinstein, Bar Breton (NYC) – Fleur de Sel’s tastes of Brittany now available in brasserie form. Marie Baginski, East Andrews Cafe & Bar (Atlanta) – Label toters run amok at Buckhead restaurant-bar and pack the place on Thursdays and Fridays. Megan Kunecki, Blender Theater at Gramercy (NYC) -New indie rocker hosting artists you put on your iPod for show while you’re really listening to “Since U Been Gone” again. Jay Kassirer, The Smile (NYC) – Earnest Sewn owners take over abandoned Double Crown space for Med-inspired cafe/boutique. Suhee Eom, Momofuku Ssäm Bar (NYC) – Chef-of-the-minute David Chang fancies up Korean burritos and gets avant-garde after 6pm. Jaime Marie, Sueños (NYC) – Sweet dreams of organic tequila and make-your-own-tacos really can come true! Rana Razavi, Sanctuary (Miami) – Swank rooftop bar and the promise of hanky panky in the pool.
DIGITAL ● Director of Development – Daniel Murphy, Yerba Buena (NYC) – Petite hot zone with wide range of Pan-Latino small plates. ● Lead Architect – Matt Hackett, Beast (Brooklyn) – Small plates and top brunch, come get lost in Prospect Heights. Developer – Bastian Kuberek, Motor City Bar (NYC) – Front like you remember how to drive and these 8 Milers might let you hang. ● Developer – Dan Simon, B.B. King Blues Club & Grill (NYC) ● Designer – Matt Strmiska, Manuel’s (Austin) – Immaculate cleanliness, smart design, and Wine Spectator-designated mole don’t come cheap even for the downtown lunch crowd. ● Developer – Sam Withrow, Pacific Standard (NYC) – Mellow, big-hearted Slope pub keepin’ it pacific. ● Quality Assurance Engineer – Sunde Johnson, Stone Park Café (NYC) – White on white, Williams-Sonoma, Maclarens, fish sandwiches, and burgers. ● Mobile Developer – Otto Toth, Centolire (NYC) – Mangia, mangia, and then ride up and down in the funny glass elevator until the hostess kicks you out.
BOARD OF DIRECTORS ● Bob Hoff, Guys & Dolls (LA) – Sophisticated sexy in West Hollywood. 7 nights a week. ● Ari Horowitz, L’Ecole (NYC) – Get schooled in fine French cuisine at this tasty training center. ● Eric Gertler, SoHo House (NYC) – Members-only decadent den where you may find scruffy English rockers or snaggle-toothed English bankers. Guess which is more likely. ● Joe Landry, Local (LA) – Anything goes, as long as it’s not beef. ● Irwin Lieber, Fishtail by David Burke (NYC) – Fresh seafood in the UES by celeb chef David Burke. ● Dan Pelson, Marea (NYC) – Hopes for a high tide abound at Michael White’s temple to Italian seafood. ● Barry Rubenstein, Shun Lee Café (NYC) – Haute Chinese and dim sum on a glossy, ’80s-fabulous set. ● Jack Sullivan, Blue Ribbon (NYC) – Bromberg bros brasserie takes care of Soho’s after-midnight crowd.
Brian Wilson Tickets Capital One Bank Theatre at Westbury Tickets Westbury Tickets
Sune Rose Wagner, the raven-haired member of Danish rock duo The Raveonettes, was without his blonde songbird Sharon Foo when he called the BlackBook offices for a chat. Having released their last LP Lust, Lust, Lust, over a year ago, Wagner didn’t have much to promote save for a slew of upcoming performances including a show this Friday at Webster Hall. Instead we talked about Jack Kerouac tattoos and Helena Christensen dinner parties. You know, the usual.
When you were in elementary school, what did you want to be when you grow up? A tennis player. I was a semi-professional tennis player for awhile.
Do you have any tattoos? Yea, I have two. I have a picture of Jack Kerouac, and then I have a small little anchor.
Why did you get Jack Kerouac? I used to enjoy his books tremendously, and there was a certain restlessness and energy in his books that I liked when I was younger, and that’s when I decided to travel a lot.
Are you superstitious? I am, yeah.
Can you give me an example? Every time I fly, I have to do this certain motion with my hand, like a cross, otherwise I think the plane is going to fall down.
Have you ever been arrested? No I haven’t been arrested, but I have been interrogated once in connection with some graffiti stuff that we got caught for in Denmark.
If you could have one superpower, what would it be? Teleportation. It would make traveling so much easier. I hate traveling … I can’t stand it. Well, I like driving, I don’t mind taking trips, but I hate flying. I hate going to the airport, I hate everything about it.
Have you ever been starstruck before? I’ve been starstruck many times with many different people. When I met Jay-Z I was pretty starstruck. With Q Tip I was starstruck because I love him … Bono from U2, I was pretty starstruck right there, Julianne Moore, Gwyneth Paltrow.
Where do you tend to meet these people? I met most of them at this little Christmas dinner party that Helena Christensen was throwing. Sharon and I, we went there and it was basically a lot of these people, and it was a pretty surreal experience at first, but after a while it’s not a big deal. You’re just standing in the kitchen with Bono drinking a glass of wine, and he’s just a guy.
What would you always watch that’s on TV if you’re channel surfing and you come across it? I actually don’t have TV. When we’re in hotels and stuff, I’ll watch it, but I decided not to watch it at home because I know that it’s such an easy thing to fall into, especially over here with all these channels. I mean, I miss it sometimes because I like to watch documentaries a lot, and it’s nice to have the news on, but when you have the Internet, you can pretty much do everything online anyway.
So do you spend a lot of time online? Yeah, I probably spend too much time online, like most people do. I should go out a little bit more I think, because I tend to think that the Internet is sort of my eye into the outside world, but I should just go for more walks.
Do you spend a lot of time on Facebook? No, I don’t, and I’m lucky in that way because I know other people spend way too much time on there. I don’t really use it that much, mostly for checking out events. Because there will always be friends DJing. Sometimes I use it for just catching up with people in Denmark, or anywhere else in the world, friends I don’t see that often, all of a sudden they’re online and you just chat with them.
What are some of the places in New York that you like to go out to either party or eat? I have a lot of favorite restaurants here. This town is so good for food. I like Mario Batali’s restaurants a lot, I go there all the time, to Lupa or Casa Mono or Babbo, and I like the French bistro style of eating, so I’ll go to Balthazar. And sometimes I’ll go to a place called Jack’s Luxury Oyster Bar in the East Village; it’s a very nice little place to sit and eat … they make the food right in front of you. There’s a little Spanish place on the corner of where I live called Tía Pol, which is a little tapas bar. They have good wine there.
What is it about Batali’s food that you like? I like the simplicity of it. It’s just really a simple, almost rustic kind of food, and it’s incredibly tasty.
What kind of nightlife do you have in New York? I don’t have that much of a nightlife. I like to go restaurants a lot, and we’re party smokers, so if we go out, we need to find places where we can smoke, and unfortunately there are not a lot of those places left. So we’ll go to a bar called Motor City for instance … they’ll let you smoke there usually. Yesterday we went to Lit. I was DJing at the Glasvegas after party.
And what about the Beatrice Inn? You can smoke in there too. The Beatrice Inn … I go there a lot and you’re right, it’s good for smoking. So I mean, there’s some places you can find, but I don’t really explore a lot of new places, and I don’t go to clubs or anything like that.
Lit co-owner Erik Foss talks about his art, his new bar in Philly with the best name ever, and why the city needs less yuppie cocksuckers.
Favorite Hangs: Max Fish! Max Fish! Max Fish! I also like Beatrice Inn because my bro’s Paul Sevigny and Andre [Saraiva] own it. It’s the first place I DJed. I dig Motor City because they are real there. Otherwise I don’t drink anymore, so my bar days are kinda over. Santos’ Party House is sick too. I love Spencer Sweeney, and he’s a dope-as- fuck artist!
Point of Origin: I graduated from Chandler High School in Arizona in 1991. I never went to college. I was accepted to Cooper Union, Stanford, and Art Center in Pasadena, but I was too concerned with skateboarding, making my own art, and running my T-shirt company (Dope Cloze). I made up my mind to sell the clothing line and leave. I moved to New York on Halloween of 1996. I came to New York because this is where all the artists came to be seen and make the best work of their lives. Once I got here, it wasn’t as easy as it sounded.
My first job here was at the French Roast in the West Village. I got fired from there immediately. Bartending jobs are impossible to get. One of the bartenders who worked at Odessa became my friend … or so I thought. I was dating this crazy woman from San Francisco at the time, and we would go there to drink. She was very sexy and had a flavor for the dark side of things. My bartender friend ended up sleeping with her and felt so bad about it he got me my first bartending job there. I worked the slowest shifts until one of the bartenders quit and I got Saturdays. Boy, shit changed then. I had that place fuckin’ raging! I’ve always been able to get people goin’ — it’s kinda my specialty.
Occupations: I co-own Lit and the attached Fuse Gallery. One day I stumbled across this hole in the wall called Sub Culture Gallery, which became my home. David Schwartz was the grump behind the desk and owner of this wonderful place. David made emerging artist’s dreams come true. He provided us with a space to work and show. He had the gallery till about 2001 before the lease ran out and they doubled his rent. At that point, he looked at me and said, “Do you want to open a gallery?” So we went out and found Lit and Fuse Gallery. We had to raise a retarded sum of cash to do this. So we got partners, and that was a whole other issue. What a nightmare. Oh yeah, we also signed the lease one month before 9/11. Imagine that one.
We worked construction building the bar for six months with the help of our friends. I bartended seven days a week while also building seven days a week. I thought I was going to die. We opened on 02/22/02 and have been killing it ever since. Do-it-yourself is the way we did this: No benefactors, no grants, no nothing. This bar was built by artist, for artists. Call it a throwback, but when we did this, I never heard of anyone else doing this in New York City. I also just opened a bar with David Schwartz and Chicken Head in Philadelphia called Kung Fu Necktie.
Side Hustle: I am an artist. When I came here I wasn’t of a pedigreed art background, nor did I come from money. So I showed my work in bars like a href=”http://bbook.com/guides/details/max-fish/” title=”Max Fish”>Max Fish, Luna Lounge, and Life. I work 7 days a week and have since I was 15 years old. I paint and make art in my studio, which my bar pays for. I curate and show artists I like, and that’s it. I buy art I like. In fact, I spend all the extra money I make on other peoples’ art. I do have a solo show in San Francisco in November this year at Gallery 3. My website is erikfoss.org. I know it’s a nonprofit URL, but hell, I never sell my work anyways!
Industry Icons: Steve Lewis is one of my heroes. For a while I had a job at the Bowery Ballroom. They hired me with no résumé. I put the first dollar in that register and worked for the Bowery family for almost five years. They run the best-run venues in New York City. I learned most of my club knowledge through them. Michael Winsch [owner of the Bowery Ballroom] is kinda my surrogate dad in New York.
Known Associates: I am very protective of the celebs that frequent my place. I believe in protecting them because they want to hang with us and come up to our level. That’s rad! I say let ’em and leave ’em be. My whole staff rules! They are all artists and musicians; creative people.
What are you doing tonight? Hangin’ out with my boys Carlo McCormick and Daze then going to the studio to paint a cop arresting a clown. I think the city is going through a transition, and it’s going to get real fun now that the economy is shit. Bye-bye yuppie cocksuckers. I just want our neighborhood back. Oh yeah, my favorite band is Slayer!
Photo: Leo Fitzpatrick
Jason Baron, owner of two of the Lower East Side’s finest music dens, has all the makings of a rising nightlife macher: great timing, the party bug, plus tons of famous music-making pals. Five years down the road, the Annex and Darkroom owner reveals what it takes to stay current in the ever-shifting LES.
Point of Origin: I’m from Detroit originally. I moved back here about six years ago from London where I went to university. After I finished, I assisted a fashion photographer, but found I didn’t like fashion, so I got into music. When I moved back to New York, I was still photographing bands, including all the Interpol shows. That was what helped me get a scene down here.
The Darkroom used to be another bar before, and a friend of mine was familiar with one of the owners. They wanted to sell. The only places on the street were Max Fish, Motor City, and Pianos. I found out the place was open, so I just dove headlong in. I had had experience in nightlife in London and New York doing parties with friends and DJing, but I mostly learned as I went. It turned out to be an experience because I studied economics; I didn’t study food service management or anything.
The first night [at the Darkroom] was the Libertines after party, and after that it spun out of control. Even last Monday, there were people from Stone Temple Pilots and Spiritualized®. There are always 10 to 15 bands here. It’s usually people from out of town — people from London or Los Angeles. They still come back here because it’s their only point of reference in New York and they know it will be a good time.
Occupations: We hit the ground running and became a part of the scene down here. Even to this day, with everything being built up, we still are a big part. Things went so well here we were able to find the Annex. It used to be another bar that had closed down and we rebuilt. The previous owners were six, seven months behind on rent. They hadn’t paid the liquor bills in forever but it made it really easy to get the place because the landlord was like, “Please, take it over”. Their concept was a little bit different. I don’t want to say it was tacky or anything. It was the same problem you see with places like Libation. They are trying to cater to a crowd that is only here on Friday and Saturdays. Everywhere is crowded on Friday and Saturday. You really make your money on Monday, Tuesday, and Wednesday. I think that’s what killed them over there [at Bar Eleven]. It was more of a party than a job for Simon [owner of Eleven]. I think he took off and moved to the Jersey shore to sell T-shirts.
The idea with the Annex was to have an independent music venue because most of the other venues were controlled by Bowery Presents and AEG. Fortunately, knowing a lot of key people in the industry got us secret shows and after parties and really brought the name up. Thursday nights we have “Club NME,” and that has a huge profile. And Friday, we have “Ruff Club” — you see it in travel magazines on British Airways. Saturdays we have “Tis Was,” and it’s still doing quite well. We have bands seven days a week, and now and we have club nights after the bands Tuesday through Saturday.
What do you think has people coming back? I think it has kind of a clubhouse feel. They see other people here in their industry. Plus, they are well taken care of. It’s a destination point. When you go to certain cities, there are places you always go back to, especially if you are in the music and fashion business. We’ve never had a door policy. We charge gigs over there [at the Annex] so the bands can get paid, but that’s it. People always feel at home. There’s never a lot of press written about it. There used to be when Tricia [Romano] was at the Village Voice. She’d write “so and so was there,” and I would always get really mad. I like keeping it low-key so people know they can turn up at any time and be themselves. They don’t have to worry about someone saying they were drunk the next day to the press. Places that stick around for a long time and have a good name will grow on their own. All you have to do is keep on top of the new things — the new DJs and the new scenes. If you look at the big clubs on the west side, they blow the places up, make them huge, and pay people to come and hang out. But, then they usually close after two years. The lease at Darkroom has another 12 years and the Annex has another 15.
Known Associates: I work with Spencer Product from Ruff Club and Dimitry from High Voltage. Really everyone in the industry is just an acquaintance. A lot of the richer, older, more established club owners have more of a clique.
Where do you hang out? I go to shows, mostly. It feels like every freaking day there is someone coming in from out of town — bands calling me up to come down [to the bar]. I’d love to have a night off. I’d say I spend most of my time going to Bowery Ballroom just to keep on top of what’s happening with the music scene. As far as bars, I don’t really have a frequent hang. If anything, I go to ‘inoteca to have dinner. Is it trendy bars I’m supposed to say? I’ve been to every bar. I’ve done a lot of research.
Do you still have the exclusive basement open? No, that’s been done for a while. We used to be a lot looser with the way things worked around here, but as you grow up, you realize the consequences. I used to live upstairs from Darkroom and then upstairs from the Annex up until a year ago. The weirdest people would turn up in the middle of the night. Dave Attell did a TV show once in my apartment. Axl Rose was there one night. It used to be the most surreal shit. And usually it would just Paul [Banks] and I sitting around, going “Who are these people?” We’d be hanging out watching TV and a band would be on Saturday Night Live and then they would show up an hour later in my shitty little apartment. There are a lot of stories. Now, I’m a gentleman.
Industry Icons: Ian Schrager. He’s diversified so much, but if you remember, he was just a guy who owned a bar in Jersey and then he opened up Studio 54. He’s also a genius as far as design is concerned. Look what he’s done to the Gramercy Park Hotel. It’s amazing. He has longevity. You get the people that come in and out, open a club here, then one in LA, not focusing on anything. I know he has done things in London, but he’s always been really focused on NY. Also, Tony Wilson is an influence, the man behind Factory Records and the Hacienda Club in Manchester.
Projections: I’m working on an English pub that’s going to be in the neighborhood. I can’t really say any more about that. Someone asked me to do a bar in a hotel that will be in the area too. I think it’s the natural progression to be moving from bars to being a restaurateur to an hotelier one day. I’m engaged now. I just bought a ring. I look at it like a career. I’m still down here seven days a week.
What are you doing tonight? I’m going over to see my friend Simon [White]. He’s picking up a new band called Amazing Baby. He manages Bloc Party, CSS, and Broken Social Scene. He’s come over from London and I’m doing a special showcase for him. Supposedly, they’re amazing and going to be huge. They are playing with Bloc Party tomorrow so this is supposed to be their warm up show.