Here’s a great way to get the youngs to pay attention: Compare some boring old thing to the new hotness. Michael Boyd, the artistic director of the Royal Shakespeare Company, might have been going out on a limb when he said Jay-Z and Will.i.am are modern day Shakespeares, but it makes for a hell of a think piece. "The closest to Shakespeare in contemporary times are rappers," Boyd told the Daily Mirror. "[They use] that extraordinary quick fire, highly-organised, very witty metrical rhyming language which is brilliant in terms of consciously addressing the whole of society."
When you put it that way, it makes a lot of sense. It just seems doubtful that "I Gotta Feeling" will endure the same way as Hamlet, or even Titus Andronicus. Boyd also unveiled a few other theories he’s working on: "Jehovah, the Creator: How Odd Future’s Biblical Anarchy Speaks to the New Creation"; "Paradise Boss: Springsteen’s Miltonesque Journey Through Good and Evil"; and "Twain Team: Exploring America Through Choreographed Dances to ‘Round of Applause.’" Coming to a Tumblr near you! Alas, there are no plans to stage Cam’Ron’s Killa Season in the fall.