Get Bitten at the Shark Attack Sounds Party in Montauk

Montauk has enjoyed a long, tenuous relationship with sharks. People are afraid of them, of course, despite the fact that being attacked by a shark while swimming is extremely unlikely. But they are also fascinated by their beauty, grace, and raw, primordial power. This fear and fascination likely stems from the true tales of Montauk shark fisherman Frank Mundus, who is widely believed to be the inspiration for the irascible character Quint in Peter Benchley’s classic novel Jaws. All these years later, residents and visitors to Montauk still can’t get enough of sharks, which goes a long way toward explaining the popularity of the annual Shark Attack Sounds party, which will celebrate its 10th anniversary on Friday, July 5, 2013 at Montauk Yacht Club

The party, which is being brought to the shark-loving masses by photographer Ben Watts, Milk Studios founder Mazdack Rassi, and high-profile event producer Jeffrey Jah, promises to be a wild, thrashing affair. DJ’s Zen Freeman, Carl Kennedy, and Chelsea Leyland will be on the ones and twos, and all the culinary and mixological treats of the Montauk Yacht Club will be available to keep the energy high and body temperatures cool. Expect plenty of beautiful people, pounding beats (the song of the summer may well be anointed here), and do-not-disturb signs on guest room doors as the night goes on.

Tickets are $46 per person and can be purchased here. And the best part? Well, the best part is that it’s an awesome party in a beautiful space with sexy people, but the second best part is that a portion of the proceeds will go to benefit the Montauk Playhouse. Let’s call it partying for a good cause. You’d be a monster to miss it. 

Doors open at 6:00 p.m. and the fun goes on until late late late. Slather on the sunscreen and sleep it off on the beach on Saturday. 

[Related: Shark Attack Sounds Official Site; BlackBook Hamptons Guide; Listing for Montauk Yacht Club; More by Victor Ozols; Follow me on Twitter]

Industry Insiders: Mazdack Rassi, the Milk Man

Mazdack Rassi, founder and creative director of Milk Studios, talks about Milk’s big plans for expansion on the West Coast. The new studios will open on May 1, with soft openings between May and June. The facility will be fully operational in June.

When did you hit it big with Milk? We came up with it ten years ago. We started basically as a rental facility, and over the last five years, we expanded more into a proper media company where we do more creative things, create more content, and are more involved in the creative process. Our goal was never to sort of be a space that was for rent or a rental mentality, but more of like to create a creative space and a crossroads for film, fashion, television, and art. We’re about seven divisions now.

Why the need for another huge Milk Studios in Los Angeles? In the last three to four years, there’s been a big trend in our business in New York where we’re working more with celebrities than with models. The main reason is because they’ve sort of started taking over the magazines. Today, to think about a major magazine with a model on the cover is something that’s so outdated. In the last two years, what’s been happening with our campaigns is that more and more celebrities are encroaching on that business, and they’re all here in Hollywood. The greatest modeling agency in the world is now Hollywood. And it’s not a trend — its something that’s going to stay. Celebrities and their agents are much more open to doing high fashion, covers, and campaigns than they were five years ago.

How does the new space compare to the 80,000 square feet of Milk Studios in the Meatpacking District? We took over the Technicolor studios in Hollywood, which were originally built in 1947. It was part of Paramount Studios, and we’re completely retrofitting it and modernizing it. We took it down to its concrete shell, and now we’re rebuilding from scratch. There are some parts that are original — like the soundstage — and we’re restoring these things back to their original glory. We get very involved in the community and our surroundings. This area reminds us of the Meatpacking District ten years ago.

Who have been some of your favorite clients to work with in New York? So many people. From doing an exhibition with Mike Figgis, who is the award-winning director of Leaving Las Vegas, to having Terry Richardson doing a shoot in our studios. He is always incredible and unique. It’s also amazing working with young photographers like Alexi Lubomirski. Watching people grow into these wonderful positions is a great gift. When we started at Milk, we didn’t know who the big photographers were. We just knew all the assistants. They were the same age as us, and we had the same sort of ideas. Those kids now have come to a point where they’re in charge, and they choose Milk as their home and their hub. We feed of that energy.

What are some of your favorite places to go to in New York? My favorite bar in the city is Rose Bar. One of my favorite places to eat is Macelleria in the Meatpacking. And another bar would be the Brass Monkey.

What about LA? The best breakfast is at the Beverly Hills Hotel at the counter downstairs. I think that’s in the basement. Then there’s this amazing restaurant I went to last night, and I would definitely go there again, called Cecconi’s. The bar I like most here is Winston’s.