Insta-Critic: Max Mara Does Off-Duty Marilyn

The inspiration for Max Mara’s Fall/Winter 2015 presentation was Marilyn Monroe. If this sounds a bit trite as far as fashion themes go, fear not: the iconic, sex-kitten Marilyn was nowhere in sight. Instead, this was Marilyn off-duty, wrapped in warm sweaters, or curled up with a book. The silhouette stayed true to the 1950s: calf-grazing pencil skirts paired with neat sweaters and tasseled loafers, all in cool, icy hues. In a nod to the famous blonde starlet, model Gigi Hadid clutched a soft camel coat wrapped around her like a blanket: the runway moment proved Marilyn’s classic, laid-back glamour is still decidedly modern.

Live from backstage at the #MaxMara #FW15 show in Milan

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Pencil skirts backstage


Max Mara FW’15

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Gigi channels her inner Marilyn

La top @joansmalls en la pasarela #FW15 de @MaxMara, presentada hoy durante #MFW. #MaxMara #JoanSmalls

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Cozy but classic in an oversize cardigan


The inspiration behind fall 2015! @maxmara report by @nichapats

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The inspiration board, backstage at Max Mara

The Thrill of the Touch: Italian Quality at MaxMara

Where London gets off on quirk, and New Yorkers will always be working to out-cool one another, and sometimes Italy does the sexy thing, there’s a standard for gorgeous quality in Milan and Paris that isn’t always found elsewhere. Even some of the best designers, American and otherwise, source synthetics and still sell them to us for thousands. Well, this shopper wants quality for her money, even if it seems less interesting than a lamé-appliqued frock.

It’s houses like MaxMara, the accompanying SportMax, and to come in Paris, Céline, who have a way with quality stitching, fabric, cut… so while from a distance it may seem there’s nothing particularly of note about a garment, when you get up close, see the details, feel the luxury, the quickening pulse and heightened senses that come with a first contact turn some consumers into addicts for quality like this.

That luxury factor, however, was present and visible from a distance in MaxMara’s double-faced cashmere laced spring collection, shown Thursday in Milan. Simple, flattering, forgiving cuts in pearly greys looked as good as they’ll feel, and hopefully will wear just as well.

Maybe it’s a form of touch sensory memory, but can’t you just feel the cashmere, even through the computer screen?

MaxMara’s Fresh Minimalism Leads Milan Fashion Week

With New York and London fashion weeks behind us, it’s time to head over to Milan. Prada and Fendi kicked off the festivities with luxurious looks fit for a European jetsetter, but the most progressive collection we’ve seen thus far comes from MaxMara. Focusing on the season’s strong sportswear trend, the Italian fashion house debuted a series of minimalist looks with a splash of eye-catching turquoise in a sea of neutrals. Read on for the highlights.


Structured silhouettes, clean lines, and meticulous cutouts illustrate the range’s sophistication, while the refreshing color play and relaxed fits add some youthful flavor. In short, we want it all.

See the complete collection here.

Love It or Hate It: Will You Work the 2011 Polka Dot Trend?

Personally, I like polka dots for their old-school ’50s throwback charm. Though I don’t think the ’80s did them justice and unfortunately sometimes people forget how adorable they were back in their golden era. That being said, I’m glad to see polka dots make a return for S/S 2011. I especially love Giles Deacon’s playful Giles collection (pictured above). I like how he pairs yellow polka dots over black and dark brown—giving the dots an updated modern twist. I also love that he did vests and little hot shorts!

If you’re into polka-dot love, you can find more dotted pieces in collections from Moschino, Fendi, and MaxMara. Love ’em or hate ’em, the dot has definitely made it’s comeback for 2011.