Celebrating Downtown’s Brand New Max Mara Whitney Bag

View of the new Whitney Museum. Photo: Billy Farrell/BFAnyc.com

Downtown’s got a brand new bag. Along with a new museum (hello, Whitney, opening in May), a new skyline (what’s up 1WTC), and a plethora of restaurants and attractions that are bound to pop up around them, we’ve got a new accessory with which to carry our essentials below 14th Street. Renzo Piano, the starchitect for the Whitney Museum, also had a hand in the Max Mara Whitney bag, an homage to the building itself.

On Wednesday evening, the chic  (Pari Ehsan, DJ Harley Viera-NewtonLauren Remington Platt, Claire Distenfeld, Genevieve Jones, Natalie JoosJohn Buffalo Mailer, Nicolas Niarchos) gathered at the Boom Boom Room atop the Standard hotel to fete the new bag — the purse and the view of the new museum both on view for revelers to enjoy.

The limited edition bag (carried by Milly Piano) comes in a light blue to reflect the color of the new Whitney building, and only 250 are available. The bag, proceeds of which go to the Renzo Piano Building Workshop, will also come in three sizes and three colors: black, tan, and bordeaux. The bag is a tribute to the Whitney building, also designed by the Renzo Piano Building Workshop.

Rachelle Hruska and Pari Ehsan. Photo: Billy Farrell/BFAnyc.com


Maria Giulia Maramotti and Harley Viera-Newton (wearing Max Mara) next to the “Whitney” bag designed by the Renzo Piano Building Workshop for Max Mara. Photo: Billy Farrell/BFAnyc.com

Renzo Piano, Milly Piano (with the “Whitney” bag), and Luigi Maramotti. Photo: Billy Farrell/BFAnyc.com

The Warmest Winter Outerwear Looks to Shop Right Now

Josilyn (DNA) in Alexander Wang mesh bonded shearling parka, Fendi mesh top, and Cosabella Cortina pant.

We’re already dreaming of those dreary winter days ahead spent warming up inside with Netflix, a stack of books, and lots of tea wine. What better to wear then than the season’s best outerwear paired with our favorite cozy things?

Photographer Adeline Mai shoots Josilyn in the best outerwear looks for winter.

burberryadelinemaiBurberry alpaca wool topcoat, Marissa Webb tunic, shorts by Fendi (call 212-795-4646 for availability), Burberry cashmere print scarf, Rag Cuff arm warmers

cgadelinemaiCG raccoon-collar coat, Fendi mesh top, T by Alexander Wang Melange Fleece Sweat Pants with Stripe Rib

Derek Lam Double Face V-Neck Coat, J.Crew Colorblock Stretch Shearling Sweater and Striped Scarf

fendiadelinemaiFendi Pink Wool Coat (call 212-795-4646 for availability), Ann Yee Bettine Honeycomb Sweater (call Bene Rialto 212-246-5984 for availability), T by Alexander Wang Melange Fleece Sweat Pants with Stripe Rib. Kumi Kookoon Lattice Cashmere Throw.

maxmaraadelinemaiMax Mara Printed Patchwork Coat, Weekend Max Mara Mochi Cardigan, Kumi Kookoon Ashley PJ set and sleep mask

Photographer: Adeline Mai
Fashion Editor: Alyssa Shapiro
Model: Josilyn (DNA)
Hair/Makeup: Mariko Hirano
Fashion Assistant: Emily Ovaert

Special thanks to The Ludlow hotel, 180 Ludlow Street, NYC. For reservations, click here.

New York: Two-Hour Soho Speed Shopping

If you’ve got two hours and room left on your plastic, we’ve got your personal shopapocalypse. These seven Soho streets will help you enjoy wonderful, personal economic collapse in record time.

START: West Broadway (between Houston and Broome)Max Mara – Newly accessorized office couture for the career-minded urbanite. ● Swiss Army Soho – High-quality accessories don’t just includes knives. ● Reiss – Britain’s answer to Barney’s.

Wooster (between Houston and Spring)The North Face – Gear for the urban tundra. ● Betsy Johnson – Frocks for youthful ladies of all ages. ● Diesel – A wardrobe staple for any New Yorker. ● Tibi – Crusty casual basics.

Greene (between Houston and Broome)Paul Smith – Charming vintage meets modern design, UK style. ● Marc Jacobs – Marc might be out of his closet, but he should certainly be in yours. ● Jack Spade – Accessories for the modern man. ● Catherine Malandrino – Sexiness abounds in the form of frilly frocks. ● AG Adriano Goldschmied – The in-house tailor will ensure a snug fit in a variety of styles.

Prince (between Greene and Mercer)Intermix – Intermixed style runs deep.

Mercer (between Prince and Spring)A.P.C. – A must stop for anyone looking for Soho chic. ● Agent Provocateur – The light burlesque flavor of their lingerie will spice up any bedroom.

Spring (between Mercer and Broadway)Ben Sherman – UK preppy for the Soho set.

FINISH: Broome (between Greene and Mercer)Temperley London – Don’t be put off by the walk upstairs, it’s worth it.