The Row to Open Three-Floor Flagship Store in New York

Photo via Vogue

Though New Yorkers Mary-Kate and Ashley Olsen established The Row’s first flagship store in Los Angeles, it was never their initial intention to move west. A few years back, the two had their sights set on a three-story townhouse at 17 East 71st Street in the Upper East Side, but the preferred location wasn’t yet available. Focused and patient, fashion’s most aloof twins have finally locked in the coveted space with official plans to open The Row’s first New York store.

“This store is coming from two sets of eyes with the same mentality,” Mary-Kate told Vogueexplaining how intimacy and collaboration are at the core of The Row’s brand ethos. While Los Angeles’ store was designed around mid-century homes—glass, water and tress—intimacy, here, manifests as a reflection of New York. “We wanted the store to very much feel like a home—that’s sort of the dream of here: a brownstone in New York,” Ashley added.

Unknown-3Photos via Vogue

With help from French interior designer Jacques Grange, who’s previously worked with Yves Saint Laurent and Valentino, The Row’s New York flagship will be a reflection of the Olsens’ relaxed, elegant collections, dotted with special items, like a Frank Lloyd Wright mirror, Carlo Bugatti chair and Masa Takayama ceramics. Framed by the townhouse’s buttery, neutral color palette, The Row’s new home looks absolutely timeless.

“It was really important for us that when you walk into the store it wasn’t about clothes being shoved in your face,” Ashley said, highlighting the importance of designing a calm, relaxing environment for customers to slowly introduce themselves to the clothes.  “Less is more, I believe.”

How Last Night’s CFDA Award Wins for Pharrell, HBA, and The Row Are Changing Fashion

Kanye West presents Pharrell Williams with the Fashion Icon Award at the 2015 CFDA Awards. Photo: Joe Schildhorn/

What does CFDA Awards win for The Row mean for fashion? How about the Eugenia Sheppard Media Award being given to Instagram founder Kevin Systrom, or Pharrell’s recognition as a Fashion Icon?

Obviously the world is changing — has changed — and we’re just further witnessing its acceptance. The Row, Mary-Kate and Ashley Olsen’s fashion line, initially perceived as a “celebrity” brand, has again received the highest honor in its category, winning Womenswear Designer of the Year (the first time was in 2012). A media award founded in honor of venerated fashion journalist Eugenia Sheppard was given to a photo sharing app we all use, presented by Kim Kardashian, a reality star who has been accepted by Anna Wintour and the fashion industry as a whole. Pharrell accepted his honor stating, “I’m not a style icon, I’m just inspired.” And at a time when transgender people (the incredible Caitlyn Jenner, anyone?) are in the spotlight, Shayne Oliver’s androgynous design for Hood By Air won the Swarovski Award for Menswear  — yes, trans issues and androgyny are separate, but Oliver’s win is still a testament to widening acceptance of people, design, and visions that may have previously been deemed too “different.” And fortunately, the embrace of different is what fashion is all about these days.

We’re withholding judgment and evening out the playing field. It may not always feel like it, but as a whole we’re becoming more open to the world around us, to being inspired by people we may not have noticed, admired, or turned to before. And that’s a good thing.

Click here to check out the must-see photos from the CFDA Awards, and everything you might have missed from the after party at the Top of the Standard.

5 Fashion Celeb Duos That Should Remake ‘The Simple Life’

Photo: Matteo Prandoni/

In 2007 the world lost a gem so rare that we are worried that nothing like it will see the light of day again. It was a television show that encompassed nearly everything that is nurturing and important, ‘The Simple Life’. Starring then best friends Paris Hilton and Nicole Richie, the reality show brought laughs, tears, and WTFs. It may have never won an Emmy, but it did win a place in the history of pop-culture (and our hearts).

Seeing Paris fall off a horse and watching Nicole stuff a five year-old’s bra is something that can never be replicated… But if it was, we put together a list of fashion friends that could easily take the lead.

1. Georgia May Jagger and Cara Delevingne Neil-RasmusPhoto: Neil Rasmus/ 

As the story goes, both are extremely sought after models; Georgia’s dad is the front man of one of the worlds biggest rock bands, and both are blonde. Throw in cute accents and this show is hotter than a pop-tart fresh out of the toaster.

2. Mary-Kate and Ashley Olsen Matteo-PrandoniPhoto: Matteo Prandoni/

Fashion’s favorite set of drape-wearing twins should seriously consider a career transition. For a duo that started out on the silver screen, it is only natural they get back to their roots and have another television hit. I can only imagine the faces they would give the piglets when dishing out the morning feed.

3. Jack McCollough and Lazaro Hernandez Billy-FarrellPhoto: Billy Farrell/ 

The team behind everyone’s favorite label Proenza Schouler are not only talented, but have looks that were basically made for TV. They’ve already starred in an episode of “The Day Before” that followed the pair’s work ethic and antics counting down the days before there fashion show. Once you dip your toes in the reality show pond, it’s hard to leave. So, Jack and Lazaro, use your PS1s to collect eggs from the coop.

4. Alexa Chung and Poppy Delevingne Joe-Schildhorn-2Photo: Joe Schildhorn/

You didn’t think we’d mention one Delevingne and leave the other out, did you? Alexa Chung wrote a book simply titled “It.” I believe it is time for “It” to be something a little more along the lines of primetime television. She and fashion BFF Poppy Delevingne basically have been Paris and Nicole just not with cameras following them around. It’s time for these British babes to ditch the gifted gowns and rock overalls on the cornfield.

5. Gigi Hadid and Kendall JennerJoe-SchildhornPhoto: Joe Schildhorn/

These California girls have taken over the fashion world like the black plague. Both donning bob-cuts at the Marc Jacobs show and enjoying everything that Paris had to offer this season. They also are no strangers to reality TV. Gigi’s mom Yolanda Foster stars in Bravo’s “Real Housewives of Beverly Hills” and Kendall, well, you know. Throw these beauties on a farm and it would look like a spread for CR Fashion Book, except funny.

Afternoon Links: Fiona Apple Reveals Album Title, Mary-Kate and Ashley Olsen Quit Acting

● Fiona Apple’s new album, due out sometime in June, will be titled: The Idler Wheel is wiser than the Driver of the Screw, and Whipping Cords will serve you more than Ropes will ever do. Yes, in the grand Fiona tradition, all 23 words of that. [Pitchfork]

● The Olsen twins have to bid adieu to their acting careers. "It doesn’t mean I’m not interested in Hollywood," explains Ashley in this month’s Elle. "I like the way it operates, I like the people who are involved and the sense of possibility. But if I ever get back in, it’s not going to be as an actress." [HuffPost]

● Radar is reporting that Lindsay Lohan enjoyed a "night of passion" with Terry Richardson and has been driving him crazy with text messages and phone calls ever since. Surprise? [Radar]

● TLC has cancelled its at times controversial All-American Muslim after just one season, even after it recieved mostly postive reviews from critics and religious leaders alike. [Detroit Free Press]

● Jon Stewart gets down and dirty with Bruce Springsteen with a long interview in Rolling Stone this month. [RS]

● Today in pregnant, very pregnant, and the most pregnant: Snooki debuts her bump, Hilary Duff’s jokes about her very hairy pregnancy, and Jessica Simpson "pulls a Demi" on the cover of Elle. [Us / FunnyorDie / PageSix]

Economy Update: The Row’s $34,000 Alligator Backpack Has Sold Out

In today’s WTF news, that crazy-expensive alligator backpack that Mary-Kate and Ashley Olsen designed for The Row (we briefly mentioned it here) is apparently flying off the shelves. While the covetable bag is luxurious and all, we still have so many questions. First of all, how many of these debt-inducers were made, and who’s buying them?


Ashley Olsen tells WWD that, despite the very real possibility of a double-dip recession, the bag was “the first thing that sold off the shelf,” and compared the surprising consumer interest to the kingpin of aspirational luxury brands: “During our last economic crisis in the U.S., the only thing that went up was Hermès.” Recession who?

The Olsen Twins Travel to Honduras to Donate TOMS Shoes

Even as Mary-Kate and Ashley Olsen are busy running a CFDA-nominated high-fashion line, they manage to make time for collaborations across the price spectrum. Their latest pairing was with philanthropic footwear line TOMS to debut a limited-edition collection of cashmere and merino wool espadrilles. To prove that they’re just as passionate about giving back as they are about $39,000 crocodile backpacks, the Olsens recently headed to Honduras to hand-deliver TOMS shoes to children in need. Because every kid needs a pair of cashmere slippers, right?

The Telegraph reports that the girls joined TOMS founder Blake Mcoyskie to honor the footwear brand’s “One for One” movement, which provides an impoverished child with a pair of shoes for every pair purchased. While the shoes distributed were most likely not from their TOMS collaboration (those are $150 a pop, after all), we still think breaking away from their billion-dollar bubble to meet these kids was a pretty cool move.

People Who Had a Worse Week Than You

Fridays are either a day of celebration (heck yes, it’s the weekend!) or a day of scorn and disappointment because you had a really hard five days in your mindless job/loveless relationship/third attempt at rehab. Well shucks, you should probably book a suite for your emotional baggage and throw a pity-party. But first, spare a thought for these three individuals, who probably had a worse week than you did.

This puppy: So, this German student decides he’s had enough of the Hells Angels bullying him around. He sits up all night in his race-car bed constructing a sinister plan, throwing around the idea of using a homemade bomb, some swiped tear gas, maybe mass-castration to procure vengeance. But, as his chemistry skills are not quite up to par, and he’s a little squeamish in nature, he realizes that chemical warfare isn’t the best game plan, resolving instead to just seek solace in his newest tough-guy accessory, a very small, cute, cuddly puppy. And then it dawns on him. They’ll never see it coming! What do the Hells Angels hate more than anything? Cute and small and cuddly things! So he marches over to the gang’s Bavarian hangout and proceeds to hurl the puppy into a bar full of mean-as-nails riders, fleeing the scene on a stolen bulldozer for added effect. Then runs to the least obvious hideout trained killers would ever think to look: his own home. He was shortly arrested and taken into custody, with no cuddly puppy to come home to.

This unborn child: A pregnant Cincinnati mother of two gets bored of the ‘same old routine’ that housewives often fall into. Take the kids to school, pick them up, make them dinner, blah, blah, blah, boring, boring. Not every mom has to be Betty fucking Draper, ya know? So on the carpool route to and from school, mom starts robbing houses. No harm done, right? She gets the kids involved; one gets to be a lookout! Sometimes, her son even gets boosted up into unlocked windows to gain entrance and steal stuff! Samantha Brewer just plead guilty in a Ohio court and gave birth to her daughter in jail while awaiting trail. Mom of the year.

The Olsens’ Dad: Just imagine spending your whole life molding your adorable twin daughters into creepily-similar, money-making moguls, knowing that one day, when you’re old and poor and stuff, they’ll repay you for being such a good parent with a small portion of one of their many Olympic-sized swimming pools brimming with crisp Benjamins. And should harm would ever befall you, you’d be as carefree as a baby panda playing bocce ball on a cloud, because you’d know that one of your sweet, troll-like twins would whisk you away from financial trouble leaving behind a trail of greenbacks and homeless people’s clothes. Not the case for David Olsen, father of media darlings Mary Kate and Ashley. David and his second wife McKenzie are declaring bankruptcy and their house is in foreclosure. Daddy Dearest evidently owes $2,195,281.54 on his pad and neither MK nor Ashley are coughing it up for him. Maybe now he’ll realize that money doesn’t grow on babies.

It’s Probably Time for a Real Olsen Twins Comeback

Don’t you really miss Mary-Kate and Ashley Olsen? Those were good times we had together, from Full House to those VHS tapes about child trafficking and eventually those indistinguishable television shows, Two of a Kind and So Little Time. But over the last five years things got ugly: they tried to attend NYU, at least one of them stopped eating except through her nose and their acting careers screeched to a halt. Gone in a New York Minute, you might say. But for a while now, things have been getting better, albeit slowly. We saw one or the other of them in Factory Girl, Weeds and The Wackness, making out with Ben Kingsley. There was that book, too — for coffee tables — called Influence, and lots of girls from LA bought it. Plus, the twins quietly launched The Row, a luxury fashion line, which as of this weekend has a lookbook website at That’s nice and all, but isn’t it time for a real comeback? Yeah, that’s right: I’m talking about a twin movie.

(‘DiggThis’)According to IMDB, Ashley has absolutely nothing cooking, while Mary-Kate will appear in the upcoming Beastly, a live action take on Beauty and the Beast, alongside Neil Patrick Harris and Vanessa Hudgens. This seems like a waste of time.

Instead, MK should sit down with A and explain to her the possibilities. The Olsen Twin fanatics who grew up on the sisters’ early work are graduating college and are beginning have their own money — so the market is there. Imagine if the recent disappointing love triangle film Brothers was actually called Sisters, and the Olsens replaced Jake Gyllenhaal and Tobey Maguire, with Robert Pattinson or Ryan Gosling in the Natalie Portman role. Or! They could hop on the mockumentary bandwagon and create another television show, only this time it would be loosely autobiographical, about twin child stars in their mid-twentys. Get Brian Grazer to produce and file in the guest stars — all in the style of Curb Your Enthusiasm and Modern Family.

Money in the bank, right? Somebody get an agent on the phone.