Talking New Year’s Eve at the Dream Downtown With Jonathan Schwartz

With Christmas finally behind us, the club world races towards its biggest payday and biggest headache: New Year’s Eve. I always looked at New Year’s Eve as an opportunity to make a statement. I always booked a big act and great DJ’s with the philosophy that I would get everyone left in town to come down and have a great party, while those who had shipped off to exotic lands would be aware of our greatness from afar. With that in mind I booked Grace Jones (often), Isaac Hayes, Eartha Kitt, Sandra Bernhardt, Debby Harry, Psychedelic Furs, Cab Calloway, and many other great acts to extend our cachet to the next year. The cold hard winter looms and revenue streams dry up. Money made during December and on the Eve will help venues get by. Most joints opt out and let a company like Joonbug handle New Year’s Eve. Joonbug and other event companies pay flat fees and sell tickets to their fan base. The worry and work of promoting the night is farmed out and a guarantee replaces the anxiety. This year I was booked early as a DJ for Marble Lane at the Dream Downtown. Jonathan Schwartz has taken over the entire joint and is hard at work filling multiple rooms. Besides little ol’ me he has the DJ duo The Chainsmokers, DJ M.O.S., Francis Mercier, and Joey Greiner. I just got word that Nas will be hosting. This sounds like fun. I caught up with Jonathan and asked him all about it.

Taking over the Dream Downtown for New Year’s Eve is ambitious. How did you come to the decision to do this?

Last year, I took over part of the Dream Downtown (the Gallery Event space and Marble Lane) and we sold it out easily and ended general admissions prices at an NYC all-time high of $1k per ticket. So we thought this year OFFER MORE, make New Year’s Eve an entire property event including: The Gallery & Marble Lane (pictured) hosted by Nas with DJ’s Steve Lewis, MOS, The Chainsmokers and more… PH-D with DJ Phresh overlooking the Manhattan skyline, and "Below the Dream," our most intimate space for 125 guests, featuring music by DJ Cameron Smalls. I figured now we have something for everybody.

Each of the rooms has an established year-round identity. Did this identity affect programming? What is going on in each venue?

Gallery is an awesome raw event space. It screams "cool" and "big room fun experience" to me. Past events here have included the Victoria’s Secret show after-party and Marc Jacobs after-party, so this was the perfect room for me to have Nas host later in the evening and let The Chainsmokers play their big room house to bring in the new year. Marble Lane is a restaurant by trade, but when transformed into a lounge for New Year’s Eve makes for an amazing set up. Marble Lane became the "it" place to hang last year at the Dream Downtown first annual New Year’s Eve event with music by Questlove and DJ Reach. This year we keep the cool with Steve Lewis, and the amazing mash-up set of MOS. PH-D is New York’s top rooftop space, boasting everyone’s favorite weekly Saturday party, "Sunset Saturdays." PH-D is one of the best rooms you could ever spend a New Year’s Eve in, with the view of New York City and the amazing hospitality they provide. Below the Dream will be for those who want to go out on New Year’s, but keep it super sexy and intimate without the big room hassle. DJ Cameron Smalls will be there with a mash-up set of hip-hop, rock, electronic music, and more, keeping this room the most private cozy spot in the building. By embracing what each room has to offer, the Dream Downtown is the #1 destination for its versatility, and this was the vision from day one. Party, sleek, intimate, rooftop views, great music, great service, is what the Dream Downtown will offer.

How do you get the right people into the right venue?

PH-D has its own ticket type, allowing tickets buyers for PH-D access only for the rooftop. Gallery and Marble Lane have their own ticket types for general admission and tables. Below the Dream has its own ticket type as well. But of course, we do have limited all-access passes available which will get you into any room on the property.

What is your role at Strategic Group?

My role has evolved over the years, handling our headlining DJ’s, promoters, VIP guests, marketing, really anything to improve the business while working with the team (Noah, Judy, Andrew, Rich, and many more) on the latest focus: gearing up as a partner for Marquee NY, coming in 2013!

Are you learning the back-of-the-house stuff, or is marketing/promotion your ambition?

My goal is to become a "360 operator" and learn more each day. Very few people in our business are 360 degrees in their understanding of both front and back-of-the-house hospitality. I’ve learned a ton about back of the house the past two years but will continue to learn more until I’m a complete 360 guy. I think I’m getting close.

What is the vibe this New Year’s Eve? Is it is escapist, celebratory, reflective, bonkers?

The vibe this year is cool and celebratory. Be in the cool NYC party with the best DJ’s, best crowd that’s in NYC on New Year’s, and hosted by Nas. New Year’s is celebratory and our lineup, promotions, and Nas is just very cool, I don’t see anyone else doing what we have created here. Seems to me its either go to a cool hotel party, or an EDM concert like Armin Van Buuren at Pier 36.

Why the hell did you hire me for New Year’s Eve except for this article?

Had to hire Steve Lewis when it got presented to me as an option by Adam Alpert of 4am DJ’s. I actually think Steve that you were The first DJ I confirmed on the event. An article is great of course, but when you have a guy like yourself who has been to about 30 New Year’s Eve events, I entrust the music in Marble Lane to you and DJ MOS.

Predictions About The Revamped Marquee

I will be attending Marquee on Wednesday to see what I will see. I expect a Vegas-style club geared toward electronic dance music (EDM), with a room to dance and a room for corporate clients to have events. In the early stages, I consulted on the layout, but I’m not involved in the design now. I designed the first incarnation and a couple of reduxes since. The late, great Philip Johnson got involved at the last minute in the original design and added greatness to my humble offerings. It may have been his last project. Over the years, Jason Strauss, a partner, would ask me how I ranked Marquee in the all-time list of great clubs. I usually had it down around number 25, but with the caveat that time will tell. This latest redux says that Marquee’s story has not been fully written. It certainly dominated its decade and it certainly wasn’t all about black cards buying bottles, although that is a great part of its legacy.

Marquee took bottle service to new heights. It was a huge part of the bottle-model, table-service revolution that went global. Yet, there were hipster nights with Wednesday’s so-called “rock night” lasting for 6 or 7 years. I remember feeling great joy while sitting with Paul Sevigny and friends in the mezzanine. Marquee was fun. Celebrities came as often as sparklers on bottles. Over the year, the paint faded and the luster of it all moved to other venues. Many didn’t even realize it was still there. It was always making money, living on reputation and remembrance and professionalism. Tao Group or Strategic Group or whatever the corporate name at the time built other icons like Avenue and Lavo and PH-D and, and, and…and the crowd moved there. And then they built a club in Vegas, and the Marquee brand was reinvented as the highest-grossing joint ever. It even had an outpost way out in Australia.

As the 2000s meant bottle service, the 2010s are all about EDM. Marquee NY will be a hub, a routing point for the organization’s big name and DJ packages. Marquee NY will belie the slogan, “What Happens in Vegas Stays in Vegas.” To some extent, a Vegas production-marketing-big club experience will settle on 27th and 10th. A nightclub pro told me yesterday that he believes it will dominate. He feels it will redefine the whole scene. So I guess in a few years I’ll call up Jason Strauss and utter a single word, a number like “9,” and imagine the smile on his handsome and successful face. Congratulations to Noah and Jason and Mark and Rich and the other Rich and Andrew and Wass and all the players to be named later. To all the players who work so hard and make it look so easy.

Tonight I will scoot down to Mister H at the Mondrian Hotel Soho to visit Louis Mandelbaum on the occasion of his birthday. I know Louis as Louis XIV, his DJ moniker. We teamed up on New Year’s Eve at Marble Lane, also owned by those guys up above. Louis will DJ and host, and a good time is ensured for all.

I’m Back: New Year’s Nightlife Rumors, Openings, and Transformations

So I’m back. Frankly, I was too pooped to write after that marathon of Halloween, Sandy, Christmas, and New Year’s. New Year’s was spent at the Dream Hotel Downtown. I DJ’d the Marble Lane restaurant and had the most fun. My DJ style is a bit pure. I mostly offer rock and roll some old soul as, after all, I am an old soul. I was smart enough to bring along a ringer, DJ Louis XIV, who is used to and embraces the commercial sounds necessary for a NYE good time. He and we rocked it…  by adding in hip-hop and R&B and other non- rock stuff. Before the crowds arrived, the staff was line-dancing to the Temptations and Bootsy Collins offerings I served up. Someone told me there were 300 people servicing the event. It was marvelous to see Strategic Group types like Jonathan Schwartz and Matt Stauss service the good time had by all. DJ MOS relieved us, and we scooted into the night.

New Year’s Eve is not as chaotic as I remember it. In Times Square, humans are herded into pens to watch the ball drop as opposed to the massive and sometimes violent chaos of decades ago. Even the clubs are adjusted. With transportation problematic, and most places farming out the night to promo groups with high ticket prices and open bars, there is less movement. People go to a place and stay there and then go home. New Year’s has become controlled and sanitized, leaving only Halloween for the madness.

I have lots of rumors and movement to talk about but am heading off to my day job. I’m designing a restaurant out in Huntington Long Island and a coffee shop uptown. Hotel Chantelle is getting a face lift, and I’ll be there tonight for the 2013 launch of BINGO with Linda Simpson and Murray Hill. Yes, I am spending a lot of time up at XL Nightclub. Contrary to many whispers, I am not involved in the spot, other than consulting on a renovation of one of the rooms. I love XL; it’s big and fun and the staff is sexy and familiar.

One other thing that pleases me to report is Frankie Sharp of Westgay at Westway Tuesdays is doing another night. He will launch Fridays (isn’t that clever) at Santos Party House come February. Santos is settling in as that one reliable club you can send your downtown types to without knowing what’s going on. There is something always going on. I took a mini tour at the new train-themed, Williamsburg bar called Passenger. It is wonderful, chic and stylish, and staffed well. I was just booked there for Sailor Jerry’s Birthday Bash next Monday. I love DJing Tattoo events. There’s so much more but I’m going to just get my feet wet today. Tomorrow, we will plunge back in.

From Avenue to Bantam to the Diner: The Never-Ending Night

I try not to write too much about what you already know. Everyone knows the bottle clubs, the scene clubs, the celebrity, the jet-set joints where money is no object – but then again, it is the object. These places are often considered commonplace by the common man who dwells in hipster havens and dive bars. That perception is wrong. There is validity to what these operators offer, although they aren’t all things to all people. Most people can’t afford to party there or they lack the looks or connections to pass through their velvet ropes. Once inside there is always action. Although the bottom line is the bottom line, as it is in most businesses (including the nightclub business), these clubs deliver a quality good time to their often well-know audiences. The DJs often play a set that contains crowd-pleasing, familiar tracks, but the DJs themselves are great DJs and giving the people what they want makes it fun -and what in the name of God is wrong with pleasing a crowd?

Last night I whisked myself to Avenue for club mogul Noah Tepperberg’s birthday. He co-owns a lot of places. Off the top of my head, he has pieces of Marquee (NYC, Vegas, Australia), Lavo (NYC, Vegas), Tao (NYC, Vegas), Marble Lane, Ph-D Rooftop, the aforementioned Avenue, Artichoke Pizza. There are all sorts of pool entities and spin-offs of these places now. He has many reasons to be cheerful, despite being half the man he used to be. Well, not exactly half, but he has lost a lot of weight by watching what he eats and drinks, and working out with a new trainer who Noah introduced to me last night. Avenue was packed with the beautiful, the rich, and the famous last night. The energy was through the roof. I’m not going to mention the celebrities that I saw, as that comes with the no price for admission. Avenue is a gossip-free zone and those that go know that.

We bolted into the night and popped by 1OAK, which was just getting started. A late-night rush comes from sister space The Darby Downstairs which closes early by NYC standards. The Butter Group operators, which own these properties and Butter, understand that after a while, crowds want to hop, skip, and jump elsewhere, so they engineer that hop-over to another one of their spaces. Thus, 1OAK gets a big late boost. We chatted up a looking-real-good Richie Romero and said hello to all the familiar faces of the vibrant staff as we headed into the night. We strolled to No. 8, where Amanda danced with Amy Sacco who was simply being wonderful. I hadn’t been before, as I rarely get over to this hood during the week. Currently, they aren’t open on Saturdays, but will be when the summer spins away. I loved No. 8. The music was amazing. Amy, one of the best operators in this business, was an active part of the action. At 8, I saw countless familiar faces. The crowd was mixed and adult and I loved it.

Still, the night had me moving, and we headed to The Electric Room, where Angelo made sure we were happy. Nur Kahn is in Italy with The Kills. In the past, when Nur traveled, The Electric Room often lacked…electricity. He and I talked about that a couple months ago. Last night, the place was pumping. Amanda said, and I quote, "The thing about this place is that it never compromises. When you walk in the door, you always hear great music and find yourself amongst a cool crowd.” She isn’t taking over this column, but she is spot-on about this spot. The Electric Room was fabulous.

Outside we ran into pal Dean Winters who was out causing mayhem but not as seen on TV. We chatted him up in front of the Dream Hotel, where we also ran into Limelight producer Jen Gatien. Jen, me, and mine spent an hour trading war stories and catching up. I told her she gave me yet another 15 minutes of fame as Limelight is now On Demand on Showtime. I am getting stoppedeverywhere. Someone asked me who I wanted to play me in the sure-to-come epic movie about my life, and as I looked at this silly person, I reached into my bag of stock answers for occasions like this and deadpanned the answer: “… Denzel.”

After the very brief chuckles, we headed to The Darby. I just wanted to see it in action. I occasionally pop in to see how it’s wearing and tearing. Designers do revisit their babies just to see how the fabric is holding up. Design is theoretical until a place opens. I like to see what I could have done better and what is working just fine. Dean Winters joined us at the bar and we toasted to something important to that moment. I stopped by Bantam as I headed to the Bridge. It was a classic 3am crowd of revelers enjoying the moment and the sticky liqueurs. Bantam is great for that first stop or that last stop, and not bad if you’re caught in between.

After we left and had our late-night meal at a diner, we arrived home just as the sun was coming up. We got the leash on Lulu and went to stock up on diet sodas and popcorn and such. As usual, my head hit the pillow at 6am and here I am at 10am talking to you. Someone told me yesterday that not needing sleep is the sign of a genius. I don’t know if there’s any truth to that, but if it is true I suspect that he’s a very tired genius.

Burger Friday: NYC’s Top Three Biggest Burgers

In honor of the national holiday that is National Burger Month, I’m devoting Fridays to the world’s love for the juicy, dripping beast that is The Burger. First honored were the weirdest burgers, then the smallest burgers, and today, I’m honoring NYC’s BIGGEST burgers. Oh yes. Size matters. Take a look at these big boys:

Murder by Burger from Marble Lane: this bloody, juicy, off-the-menu secret burger inside the Dream Downtown Hotel has 10 layers, of everything from fried eggs and cheese, to bacon, mushrooms, and onions. The best part: it’s stabbed right in the middle with a steak knife and paraded to your table for all to gawk at. Photo close-up here

The 1lb Burger from The Counter: straight from Santa Monica comes this chain where you make your own burger and can choose the hefty one pounder patty of beef, chicken, turkey, veggie, or bison. From there, you can load it up with any kind of cheese – brie, jalapeño jack – four toppings, like grilled pineapple, spicy pepperoncinis, and fried egg – and a sauce. By the time you’re done, this hunk-a-meat weighs more like a pound-and-a-half.

The F&Kn. Burger With Foie Gras from Pounds & Ouncesthe foie gras at this Chelsea lounge is optional, but that doesn’t stop the 8oz. burger from packing enough layers to have you hibernating through winter. It’s topped with pineapple-braised short ribs and fontina cheese, and sauced with onion marmalade and pickled green-tomato chips on a bread roll. Ten extra bucks get you the foie gras, and at that point – oh, why not.

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The Bloody, Juicy Secret At Dream Downtown’s Marble Lane

Every night at Marble Lane restaurant in the Dream Downtown Hotel, patrons aren’t “screaming” bloody murder – they’re discreetly demanding it. Because off-the-menu sits the lobby restaurant’s bleeding, dripping, biggest secret: Murder by Burger, the 10-layered burger topped with everything from fried eggs and cheese, to bacon, mushrooms, and onions. The best part: it’s stabbed right in the middle with a steak knife and paraded to your table for all to gawk at. Delicious and deadly.

But it gets better: Marble Lane has provided the recipe for this burger – and while we’re probably not going to actually make it at home since such a colossal task is best for the pros, it’s certainly a nice list to post on your fridge and glance at as your reach for the Diet Coke. Take a look:

Ingredients:
8oz ground beef patty  
1 burger bun
2 slices comte cheese (2oz)
1 slice slab bacon (3oz)
1 fried egg
1 slice beef steak tomato (2 oz)- GRILLED
1/4 avocado, sliced
1 onion ring
1 oz sauteed mushroom mix (see base recipe)
1 oz caramelized onion
3 leaves bibb lettuce (1 oz)
1/2 oz of Memo sauce

Garnishes:
2 oz Memos sauce
2 oz stone crab sauce
3 oz ketchup

Season the burger patty with salt and pepper on both sides and place on the griddle.  Cook to ordered temp.

Top sliced cheese. Place in salamander and melt cheese.  Meanwhile griddle the bacon slice until crisp. Butter the cut bun and toast on griddle. Cut bacon in half and place on top of the melted cheese on the burger. Cook a sunny up egg and place on top of bacon.  Next add the sliced avocado.  Top that with 1 onion ring. Fill the onion ring with sauteed mushrooms and onions. Top  bibb lettuce and top bun.  Stab a pickle spear with a steak knife and "stab" the burger with it.

Serve with a side of french fries and half of a pickled jalapeno.

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This Week’s NY Happenings: Taste of Greenwich House, Aska, XL

TODAY (Monday): Taste Of Greenwich House
For over a century, Greenwich House has been uplifting New Yorkers with social programs, from music schools to senior centers. Pitch in by ponying up for the annual Taste of Greenwich House tonight, Monday the 11th, and you’ll graze from a greatest hits package of neighbor restaurants. Anita Lo and Annisa will be featured, joined by fresh blood like BarracaMarble Lane, and Swine. Live music and an open bar will keep the Metropolitan Pavilion swinging.

General admission for Taste of Greenwich House at the Metropolitan Pavilion (125 W. 18th St., Chelsea) begins at 7:30pm tonight, Monday the 11th. Tickets are $150 ($100 is tax-deductible). To learn more about the event space, check out the listing at BlackBook Guides. Photo by Ebbe Sweet Photography.

FRIDAY: Scandi Man Can
Fredrik Berselius’s smash Aska continues to evolve, with an upgraded tasting menu kicking off this Friday. Ten courses tour through Scandi-inspired innovations, with drink pairings to match (weekend nights only).

Ten-course tasting menus start this Friday at Aska (90 Wythe Ave., Williamsburg). To learn more about the restaurant, check out the listing at BlackBook Guides.

SUNDAY: Saint Patrick McMullan
Irish eyes will be smiling when Patrick McMullan kicks off his 30th annual St. Patty’s Day party at XL. Irish dancers, DJ Lady Oh’Bunny, and Stoli Shamrock martinis highlight the bill.

St. Patrick’s Day at XL (512 W. 42nd St., Midtown West) starts at 10pm on Sunday the 17th. To learn more about the bar, check out the listing at BlackBook Guides.

Be the first to know about the latest openings & events in NYC by signing up for the weekly BlackBook Happenings email & downloading the BlackBook City Guides app for iPhone and Android.

A Private Tour of the Electric Room With Nur Khan

It was my first real adventure at the Dream Downtown complex. It began with a stroll down Marble Lane, the lobby restaurant. It was all serious steaks, with a staff that makes few mistakes. I was joined by young interior designer and old friend Christian Zavala, who marveled at the well-heeled crowd. The lobby was unlike any hotel lobby I had ever seen. It was a scene. Everybody was mingling with cocktails and intentions.

We scooted up to the roof in an elevator with one of the most beautiful women I’ve ever seen and, of course, all we could talk about was her beautiful and architecturally amazing Alexander McQueen shoes. (Christian had a legitimate excuse and I guess I’m developing into a gentleman as I move farther away from puberty.) The roof was slammed and noticeably more intimate, with new curtains making the skyline a peek-a-boo affair. The DJ and the big-brained and well-mannered Matt Strauss, the hotel’s F & B guy, wanted to show us Nur Khan’s dream come true, Electric Room.

We hop, skipped, and jumped down the Haculla (artist Harif Guzman)-imprinted garage ramp to the hidden gem. There we hung with new friends Adam and Adam as we waited for Nur to give us the tour. He was texting me to stay where he was as he cabbed it from Kenmare. As we waited, I noticed some familiar sights like the Sante D’Orazio photo hiding sweetly behind the DJ booth. His neon from Don Hill’s was there as well. Nur came, he saw us, and showed us what he had conquered. He was particularly proud of his own art decorating the main wall. He has a right too. The beautiful and successful poured in as if some gilded spigot was whooshing them from some fabulous event over there, somewhere. The bold face names that have reportedly splayed themselves on the sumptuous chesterfields are mind boggling. Mick Jagger was mentioned—It’s like that. The intimate room is everything Nur could ask for. It’s a perfect combination of Don Hill’s and Wax and Rose Bar; a place to hang his hat and hang with his rock star friends after Kenmare. If he can give us a show in some ballroom somewhere he will surely reach “Nurvana.”

We rushed back into the night. The streets were jammed with the hoi polloi all pumped up after the big fight. Apparently Floyd Mayweather sucker punched Victor Ortiz and then picked a macho argument with 0ctogenarian announcer Larry Merchant. I gathered bits and pieces as wannabe tough guys relived the affair in both pantomime and loud voices. I dodged more lefts than Mr. Ortiz. The story was relived a thousand times as we wandered the city streets and would be relived again at Kellogg’s Diner when the day beat down the night. I was exhausted after three weeks of non-stop action. Hurricanes, Labor Days and nights and then NYFW left me looking for an early knock out. We hit The Darby, Snap and a few others but I was supposed to be at a thousand can’t-miss events, but, but, but…Brooklyn and its relative calm was tugging at me. I missed the set by that lover not fighter DJ MC Slutbag. It was at Volstead yet another new, hot spot on my nightlife bucket list. I’ll catch them both next time when I’ve had time to recover. I feel like Mr. Ortiz and a little like Mr. Merchant.

Celebrating My Lady’s Birthday at La Esquina, Kenmare & APL

It was the love of my life, Amanda Noa’s, birthday last night and due to circumstances beyond my control we were unable to consider dining until almost 11pm. But late night fare in this town is getting swankier, if not better, so I did have some choices. I wasn’t going to get away with our usual afterhours spots Veselka or Kellogg’s Diner. It came down to the recently opened Marble Lane at the Dream Hotel or La Esquina. She opted out on the steak-centric Marble and we scooted off to La Esquina.

A couple months ago Noah asked me to suggest a name for his new steak house, and I suggested one based on a tattoo on my lady’s back. In honor of our relationship, she has a couple of tats that sum things up. One is a set of teeth with a string tied to them because dealing with me is like pulling teeth. Another is a rib-eye with a pretty bow on top, which is supposed to be “miss steak” or mistake. My gal won’t settle for just a spat – she permanently marks herself with her misgivings about me. Anyway, I suggested the gal-friendly name Miss Steak for Noah’s new spot. Apparently cooler heads prevailed… Marble Lane seems better. I’ll be out late tonight and will pop in. La Esquina remains my favorite haunt. Everything about the place is cool, cool, cool and the food is constantly terrific. We had a blast. For people in the club world, having a relationship is often problematic. We’re surrounded by distractions, many of our own devices. I’m lucky to have someone who puts up with me.

We stopped by Kenmare to say hey to Paul and Nur and found Nur in the back with some other birthday boy. Megan escorted us to see my man and we enjoyed small and big talk before scooting off to APL to wish co-owner Joey Verdone a happy birthday as well. As I hopped, skipped, and jumped to the nearby restaurant, I tried to figure out what date it was 9 months ago. My fingers told me October. After APL we headed to St. Jerome’s, a good place to end a night. It was a going away party for Hotel Chantelle barkeep/manager Dave Coleman, who’s off to Panama to find fame and fortune. He says he’ll be back in no time but I’ve got a $2 bet he’ll be a little late. A coke and a Bud in this legendary LES dive bar came in at the cheap Williamsburg price of $6. We listened to rock staples and laughed and had fun. No attitude here, just good music, a friendly atmosphere and inexpensive solid drinks. Sometimes the business is as easy as that.

Tonight I will DJ rock ‘n roll hootchie coo as Gunbar launches its Wednesday night party. The affair is hosted by BlackBook, thus me getting the gig. I’ll tell you all about it tomorrow. Saturday I will go to another birthday bash at the newly opened Mother’s Ruin, next to Bread. Dana Dynamite, my favorite PR and marketing flack, will show us how she got her name. I’m sure client Sailor Jerry Rum will lend a hand. I had a few sips of that cheap beer so I’m a little out of it today – I’ll cut things short. As regular readers know, I only have a drink two or three times a year…whenever I have sex. So I guess the second half of 2011 will be…exciting