Sandro & Maje’s Fashionable Salute to the Greats

They’re French, they’re cult-favorites, and they’re taking retro-chic to the next level. Known for their timeless creations, both Sandro and Maje are turning back the clocks to celebrate a serious of legendary icons in both the film and music arenas.

While Sandro (beloved by Alexa Chung, Rose Byrne and recent collaborator Dree Hemingway) has produced men’s T-shirts that feature sixties rock gods like The Doors, Maje (favored by Kirsten Dunst, Byrdie Bell and recent collaborator Vanessa Traina) is set to release five exclusive tees featuring iconic style star Brigitte Bardot next month.
 
Take a peek at the Sandro Homme salute to Jim Morrison left, and behold Maje’s ode to Bardot here

FashionFeed: ‘Hunger Games’ Nail Art; Carine Roitfeld’s New Magazine

● A round-up of the best Hunger Games-inspired nail art out there. Fashionista

● The controversial fake Abercrombie & Fitch site perpetrators have been caught. WWD

● Carine Roitfeld is launching her new magazine in September. Fashionologie

● Here’s a peek at the decorative goods that will grace Kate Moss’ new London mansion. Modelina

● Huge news! French fashion havens Sandro and Maje are set to open side-by-side boutiques on Prince Street. Racked NY

● Calling all LA art aficionados: Next Saturday, March 31, Maximillian Gallery at the Sunset Marquis Hotel is hosting an exhibition that explores the evolving street art moment. Featured artists include Smear, Blinky, Septerhed, DeeKay, Gregory Siff, Andy Appleton, 2wenty, Free Humanity, Andrea LaHue, 2wenty, and Birdman. MG

Alexa Chung Models for Maje, Maintains It Girl Reputation

Alexa Chung doesn’t know how to not be cool. The British model-turned-TV presenter’s effortless style and quirky charm won us over long before MTV’s short-lived series, It’s On With Alexa Chung, and long after her various defunct hosting efforts. There’s something about her delicately disheveled femininity that the blogosphere can’t get enough of, which is how she’s managed to crash Madewell’s site with her collections and turn Mulberry into the world’s top-selling fashion house

According to WWD, cult-favorite French label Maje is the latest label to jump on the Chung train. They’ve taped the perpetually Peter Pan-collared one to star in their fall 2012 advertising campaign, lensed by Glen Luchford at the Porte des Lilas subway station in Paris. As retro style is no doubt an It girl requisite, Maje made sure to infuse their shoot with some sixties black-and-white cinema flair. 

French brands and Chung go hand-in-hand because although she’s a Londoner, she certainly has that je ne sais quoi akin to Parisian style icons Francoise Hardy, Jane Birkin, Lou Doillion and Charlotte Gainsbourg. Although she’s definitely one of Karl Lagerfeld’s front row darlings, it’s about time that she fronts a Chanel campaign, no? 

NYC Openings: Nolita gets Fierce and French with Christian Siriano, Sandro, and Maje

French chic It-girls, or at least the wannabes aspiring to Parisian perfection, will endure little hardship expanding their wardrobes while gallivanting around Nolita, thanks to recent openings at Sandro, Maje, and Christian Siriano (pictured).

While it’s utterly adorable that a set of French sisters started hip labels Sandro and Maje, the offerings at each are anything but cutesy. Sibling rivalry is silly, so of course the stores sit primly side by side on Prince Street (not completely unexpectedly, as the same thing happened on Bleecker last year).
 
At Sandro, it’s all about the girl power—their tremendously popular menswear is excluded from this space. Python-print pantsuits, demure blouses, and knockout tweed blazers with ballsy leather zip details are prime for the picking. Posh Parisian power couple Didier and Evelyn Chétrite’s light and airy vision for the space allows the prints and bright separates to shine, with a limited-edition line of Doors T’s rounding out the wares. (As every It-girl knows, it’s a faux pas to not have an overpriced, pre-worn band T at beck and call to pair with perfectly worn denim).
 
A mere door down, second sister Judith Milgrom adds another Maje shop to her NYC repertoire. A Parisian apartment-style space with chevron wood floors and an epic chandelier houses striped jacquard coats, structured mini-skirts, and metallic booties. Leandra Medine (a.k.a. The Man Repeller, and queen bee of the fashion blogette brigade) curated the inaugural window display, so this shop has the cool factor on (literal) full-frontal display.
 
Maryland native Christian Siriano may hail from slightly less swanky real estate, but his debut Elizabeth Street boutique is anything but subtle. Winning season four of Project Runway swung the fashion doors open for 26-year-old Siriano, a warm-up for a red-doored concept shop resplendent with glossy black walls and a posh zebra-print rug. While his sleek-and-chic eveningwear has charmed the likes of Sarah Jessica Parker, Victoria Beckham, and of course Ms. Klum, Siriano intends to shift the spotlight onto his lesser-known sportswear, including lux leather-trimmed tops and crisp citrus-hued trousers. Home goods pleasantly co-habitate with shoes and python clutches poised for his girl-about-town clientele. Still in soft launch, a fab September soirée on Fashion’s Night Out will mark the official opening.