The word "nightlife" is becoming increasingly obsolete or at least inadequate to describe what is quickly becoming complete lifestyle control. Nightlife used to be a 10pm to 4am affair with the worst of us sneaking off to after-hours bars. Many nightlife-style restaurants catered to the clubbers, but there were very few which offered dining and dancing. The black and white movie clubs always did that back in an era where the swells wore tuxedos and gowns to go out. As recently as 2009, brunch became part of the game as nightlifers flocked to be together even during hours when they could actually see each other. Brunch isn’t just lunch in nightlife terms. There must be a DJ and dancing gals and standing on tables, and it isn’t over until a hundred trees-worth of napkins are tossed in the air.
Now comes Magnum Mondays at Celeste Fierro’s STK Midtown. Richie Romero, Mark Bau, and Craig Molesphini are taking the nightlife experience and providing it at dinner. The requisite DJ (in this case Sinatra), dancing girls, and a pairing with a different model agency each week is geared for the local after-work business crowd that occupies the nearby buildings so tall that even Superman couldn’t leap over them with a single bound. The Magnum Monday schtick is to encourage people to buy magnums of wine, champagne, and liquor, which, I guess, is to encourage socializing amongst tables. They are boasting about a Mad Men-meets-models environment. It all starts this coming Monday.
As I am a believer in all things Mark Baker, I will mention his huge Friday soiree, The Best Little Whorehouse in New York production/party this Friday. This shebang is happening at The Liberty Theater, which they say is "now fully operational." There are a slew of DJs and promises of all sorts of debauchery, scandal, and sin. Sounds like my second marriage. His last galas there—The Gangs of New York and Dressed to Kilt—were smashing successes, so here you go.