Today: Sugar and Plumm Opens Second, Mini Location Downtown

Upper West Side’s whimsical bistro/bakery/café Sugar and Plumm opens a second location today in the West Village that’s truly the sweeter baby sister getting all the attention. Smaller-sized and with less of a bistro bent, this new downtown spot is more of a carry-out operation, making it that much easier to justify “just running in for something real quick" – that something being a flaky chocolate croissant, banana chocolate macaron, or towering brownie sundae. And if you too enjoy some attention, grab one of the few stools in the front, and give passersby a fine view of you shoveling dollops of whipped cream.

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The World Didn’t Need A Cheetos-Flavored Macaron

Macarons were having a moment here in New York City. From Ladurée, which opened last year on the Upper East Side, to smaller macaron shops like Cafe M to the Macaron Cafe, these tiny French cookies had unseated cupcakes as the delicate pastry du jour. At least, until the Cheetos-flavored macaron came along.

This orange abomination is the work of the devil the Macaron Parlor. The oustide is made with Cheetos dust and the Food Beast reports "the ganache inside is also flavored with crunchy cheese puffy goodness." Macaron Parlor are the same people who brought us candied bacon macarons. No doubt there is a pork rinds and Cheez Whiz macaron TK. How could I not have guessed they would be located on St. Marks Place?

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Celebrate the First Day of Spring with Free Macarons!

Can this day get any better? Just when we thought it was enough that spring has finally started and 70 degree days are becoming the norm, a bunch of French bakeries have decided that today is also “Macaron Day,” and they’ll be handing out FREE samples of the colorful, circular morsels!

Organized by macaron master François Payard, today marks the third annual Macaron Day in NYC, which essentially means that the spring version of trick-or-treating can commence: stop by any –or all- of the 16 participating bakeries and mention “Macaron NYC Day” for a free almond and egg white cookie fille with decadent buttercream.
Of the bakeries that are participating, here are our neighborhood favorites:
Battery Park and SoHo: François Payard Bakery
West Village: Bosie Tea Parlor
Financial District, Upper East Side, Midtown West: Le Maison du Chocolat
Upper West Side: Bouchon Bakery
Each participating shop has Macaron Cards you can add stickers to; the more bakeries you stop at, the more you’ll fill up your card. When your card is complete, you can redeem it at Francois Payard Bakery West Houston for a FREE 12-piece box of macarons.
See? Hard work does pay off, so keep hustlin’.