6 Surreal Things That Happened at Cannes (via Instagram)

Another Cannes Film Festival has come and gone, proving that over-the-top glamour is still very much prevalent in the land of ridiculously rich people, aka the French Riviera. And it’s not just movie stars; models, musicians, beauty brands and even bloggers got in on the decadent action this year, too. From amfAR’s annual gala to P. Diddy’s yacht party on steroids, here are some of my favorite FOMO-inducing moments captured by everyone’s favorite photo sharing mobile app, Instagram.

1. Theophilus London chilled with footwear god Giuseppe Zanotti at dinner one night and got him to do what you’re seeing above.

2. amFAR held their annual Cinema Against AIDS gala, where supermodels and superbloggers mingled, like Doutzen Kroes and Rumi Neely:

amfar

3. P. Diddy hosted a crazy party on a monster yacht:

diddy

4. L’Oreal Paris set up a fancy beauty suite to help pretty people get even more pretty, like athlete/actress/model Aimee Mullins

aimee

5. Supermodel Anja Rubik threw a party for erotic fashion rag 25 Magazine, which her fellow supermodel friends flocked to:

anja

6. Just for good measure, here’s a lasting FML shot of a gold freakin’ Mercedes that someone drove to the amFAR gala:

gold

Industry Insiders: Jorge Cosano, Grooming Guru

When you know you look good, you tend to feel good, too. Women have understood this tidbit of wisdom for years, and now men are coming around in a big way, which is why Jorge Cosano is pushing L’Oreal to develop a wide range of grooming products to meet their varied needs. "I have my dream job with the company, leading the creation of the L’Oreal USA incubator to develop new men’s businesses," Cosano says. "As the leading beauty company in the world we believe we should help men look their best." 

The Wharton MBA grad’s background has prepared him to address this massive untapped market. He began his career at IBM, founded an internet company in his native Spain, and headed the marketing team at Greenpeace before joining L’Oreal, one of the most innovative branding companies in the world. "I have a brain that is right in the middle, very scientific on one side, and creative on the other, so I’ve always been interested in industries that mix art and science," he says. 
 
That balance has served him well in the five years he’s been with L’Oreal, where he’s enjoyed success in a variety of roles. "I have worked for the fragrance division in duty free in Central America, for Giorgio Armani in Paris, for Ralph Lauren Fragrances in New York, and most recently doing the marketing for Kiehl’s for men," he explains. "It’s been a very rewarding career." 
 
Developing and growing L’Oreal’s men’s business is a major undertaking, but Cosano relishes the challenge. "We are just in the first steps of the process, focusing on understanding what men want to look their best," he says. "It will include a holistic approach with different products created around men’s lifestyles – hair, skin, body, shaving, etc. – as we want to help as many men as we can, from the urban artist to the mid-30s executive living outside the city." 
 
When he has some rare downtime, Cosano enjoys the adrenaline rush of boxing, dining at New York’s many great restaurants, and traveling to some of the world’s most picturesque locales. "My latest discovery is Corsica, in France," he says. "It’s one of the most beautiful places I’ve seen, with great food and the nicest people – totally recommended."
 
Here, in his own words, Cosano discusses his eclectic background, ambitious career path, and the secret to his success. 
 
First of all, tell me a little bit about your background. Where did you grow up, and what kinds of things were you interested in as a kid?
I’m originally from Cordoba in Southern Spain, where I grew up until school. Once at school I started to travel and live pretty much everywhere: Buenos Aires, Argentina; Dublin, Ireland, etc. I have always had a curious mind and have been fascinated with different people and cultures.
 
How did your career take shape?
After college I decided I wanted to explore different professional fields, always within entrepreneurial companies. I started in the internet space in 1998 working for IBM, then founded an internet company back in Spain, headed the marketing team at Greenpeace, and worked as a consultant. After earning my MBA at Wharton I wanted to focus on branding and decided to go for probably the most brilliant branding company in the world, L’Oreal.
 
What advice would you give someone who is looking to embark on a career like yours?
First, be aware of who you are and what drives you. Not everyone is born to be an artist or a banker, so knowing who you are and what you want will help you to be passionate about it. Second, have a curious mind. You need always to embark in new endeavors, observing and thinking about how things could be done better, because maintaining the status quo never leads to success. Last, develop a sense of resilience. When you try to change things, when you try to achieve big goals, it will not be easy along the way. I think that these three skills have definitively helped me in my career so far.
 
What are your future plans with the men’s grooming division of L’Oreal?
I have just started, so for now my future plans with L’Oreal are around this role with one objective: make L’Oreal a leader in men’s grooming in the US in 10 years from now.
 
Where do you like to hang out in New York?
My favorite thing about New York and the reason I love this city is its eclectic spirit and contrast. I like some hidden places on the Lower East Side, like Barrio Chino or the Fat Radish for a great dinner and drinks. In contrast, I like the Boom Boom Room for drinks with the best view. For shops, I like Simon Spurr (it’s not a store yet, but hopefully it will be soon – for now I go to Bloomingdale’s), and Freeman’s Sporting Club and the new Kiehl’s barbershop, of course, where I also get my hair cut. There’s nothing like these man hideaways to escape from the crazy New York life and get pampered as guys used to.
 
Photo: Brett Moen
Location: Kiehl’s, New York City

Modelology: What’s Supermodel Natalia Vodianova Up To?

Supermodel Natalia Vodianova, who celebrated her 28th birthday yesterday, was “discovered” at age 15, around the same time she was selling fruit on the streets of Nizhny Novgorod, Russia to make money for her poverty-stricken family. I say “discovered” because the ambitious young girl had actually enrolled in a modeling academy, where she became conversational in English—at the request of a model scout—in under three months. At 17, Vodianova signed with Viva Models in Paris, pursuing a career that would come to include contracts with Calvin Klein, Louis Vuitton, and Yves Saint Laurent. Aside from occasional red-carpet appearances and ad campaigns, what’s she up to now?

Aside from contracts with L’Oréal, David Yurman, Marc Jacobs, Pepe Jeans, Diane von Fürstenberg, Chanel, and Guerlain that reportedly earn her around 5 million dollars a year, Miss Vodianova has also made a quiet transition into acting, most recently in the 2010 remake of the film Clash of the Titans (she’s the CGI-enhanced Medusa), and landed her first leading role in a film adaptation of Albert Cohen’s 1968 novel Belle du Seigneur, scheduled to be released in 2012. Her still-vibrant career, her role as a mother of three, and what many call a fairy-tale marriage to British property heir Justin Trevor Berkeley Portman (although rumors of divorce have recently been circulating) are all rounded out by her passion for charity. “I have done it. I have everything I want,” she told AskMen.com “I have made enough money to secure my family, and that is all I care about.”

She founded Naked Heart Foundation, an organization that builds playgrounds and parks for the children of Russia. She started the charity after visiting Russia with her son Lucas, noticing that there wasn’t anywhere for Lucas to play with other children. To date, the organization has built 38 playgrounds in urban areas around Russia. Natalia is also an ambassador for Hear the World, a campaign that raises awareness about hearing loss, and a spokesperson for the Tiger Trade Campaign, an alliance that aims to conserve wild tigers by stopping the trade of tiger parts and products. Last November, she won the Harper’s Bazaar Inspiration of the Year Award in honor of her philanthropic achievements. “I give probably fifty per cent of my time to charity,” she recently told Vogue. “The work is quite addictive. It’s really hard to stop after you feel you’ve made someone else happy. We started a new program where we give away grants and support to organizations that improve childhood for orphans and the disabled.”

Brands Embracing Vlog Haulers

Less than a year ago an unlikely (and unfortunately named) fashion and cosmetics trend began sweeping the scene: vlog hauling. Today, what was once an internet phenomenon where women, thirty-somethings, and tweens alike would show-off an endless array of new purchases via web cam—garnering tens of thousands of viewers in return—is now a bona fide brand marketing tool. “Some people complain that haul videos are shopping porn, presumably because the girls are in their bedrooms, but I suspect that those people just haven’t seen enough of them. The videos are extremely tedious,” Cathy Horyn wrote of the nascent shopping practice. But audiences have yet to grow tired of the video diaries. And not surprisingly, the movement, which by default offers brands exceptionally potent—and nearly free—advertising, has caught the eye of quite a few major labels: L’Oreal and Maybelline, to name a few.

“L’Oréal is launching a YouTube style channel, but rather than hire professional makeup artists to showcase its products, the brand has tapped the world’s most ravenous cosmetics consumers: haul vloggers!” says The Cut. The channel, dubbed Destination Beauty, will feature appearances from the likes of KandeeJohnson and Panacea81.

Meanwhile, late last month Maybelline debuted what might be the world’s first haul vlog-inspired makeup line. Called MNY, the cosmetics collection is exclusive to the European market. “Lower priced, fast paced, and color drenched, the cosmetics collection is aimed at a generation of young women used to finding out about products through haul videos, street fashion and beauty blogs, rather than via magazines and TV shows,” says Women’s Wear Daily. The brand is relying entirely on word of mouth and digital initiatives (on sites like Facebook and Twitter) to help MNY become a household name instead of relying on any form of “traditional advertising.”

L’Oreal Tells Beyonce to Lighten Up

Have a look at this photo. Is something a little off? A little off-color perhaps? Word is that cosmetics giant L’Oreal lightened the singer’s skin, who’s been a spokesperson for them since 2001. But I wonder where these accusations came from? I’ve seen L’Oreal’s denial, but I’ve yet to see who made the initial charges. The picture does look tweaked some, but what ad doesn’t? It’s industry standard.

Fake and Bake

When it comes to self-tanner, exactly how much is too much? (Wait, did we just pull a Bradshaw?) When others notice, and comment on, the persistent smell of the DHA in your self-tanner rather than your perfume, you’ve gone a little too far. When you’ve gone from sun-kissed to Doritos fingers, you’ve gone too far.

With the rising heat index and summer on its way, acquiring the perfectly bronzed skin tone is high on many to-do lists, but tread carefully. A healthy alternative to melanoma, not surprisingly, is self-tanner. But with so many options readily available, how is a girl—or guy, or gay, most likely—to know which to choose. In hopes you’ll avoid the Zac Efron meets Hogan family approach, here are three of the best self-tanners on the market:

1. To gradually build the perfect tan look no further than Clinique’s new Touch of Bronze Moisturizer. The daily moisturizer provides a subtle and healthy tan that builds on itself each day with repeated use. This lotion is the perfect way to avoid going straight from paling to ailing. Lather up!

For the fast, all over tan, reach for L’Oreal Sublime Bronze Any Angle Spray. This self -anner is particularly nice because it is easy to apply to those hard-to-reach places such as your back or back of your legs, or whatever.

If self-tanning lotions and sprays freak you out, try Estée Lauder’s Go Tan Sunless Towelettes. Especially great for travelers, these towelettes won’t leak in your luggage. Even better, this easy-to-use self tanner starts to appear in less than an hour.