BlackBook Premiere: New Video by Cerise Brings Lo-Fi Summer Haze

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With a little help and encouragement from musician Joseph Arthur, LA based model/photographer, Cerise found a natural stride with writing songs and making music. What started as a casual friendship with Arthur led to her hanging around his studio and recording background vocals for whatever he was working on.  Watching the process of recording music unfold captured Cerise’s fascination and ultimately led to her buying a guitar, writing her own songs, and making her own album (which Arthur produced). Cerise’s songs do a great job of melding her influences of The Cure, Bauhaus and Siouxsie And The Banshees to create her own sound that nets out closer to Cat Power but with more drone and fuzz. From her debut album, Smoke Screen Dreams (Self-Released) we bring you the video for the track ‘To Go Away’ which, from the first frame, plunges us right into Cerise’s lo-fi kaleidoscope of emotions, visuals and sound.  Directed by, Tina Rivera, the video is shot entirely underwater to give the feeling of what the song is really all about.

“The song ‘To Go Away’ is about wanting to leave a situation or person and the feeling at that moment. The excitement and need to leave but the fear of leaving what you know so well and feeling pulled back in. [The song] is also about wanting to lose yourself in a moment or feeling whether its good for you or not.” – Cerise