Loewe’s FW 17 Campaign Pairs Gorgeous Still Lifes With Images of a Heroic Model

Photo: Steven Meisel for Loewe.

Loewe’s F/W 17 campaign, shot by Steven Meisel, pairs two very distinct types of imagery together into one magically cohesive campaign.

First, there are portraits of model Max Overshiner standing heroically on a gravelly mound and wearing Loewe’s latest and greatest outerwear pieces. Pretty typical for a campaign so far. But then, behind Overshiner’s majestic, windswept poses, which certainly show off the colorful, highly textured nature of this season’s collection, a giant, fringed chandelier of sorts hands solemnly in the air. The whole scene is framed in white with ‘Loewe’ boldly emblazoned above, making each photo seem like the cover of an art magazine and further adding to the feeling that these are stills from an expensive, vast, epic journey.

Then, to keep us on our toes, Loewe pairs these images with beautiful still lifes of a translucent table in front of a sky blue backdrop with small soft white clouds skittering across it. Upon the table are various household objects captured in such color and detail they almost appear to be very lifelike paintings. These, two, are framed in white with ‘Loewe’ overhead.

Check out the campaign in the following slides.

Insta-Critic: Loewe’s Chic 80s Revival

On instagram, Loewe announced that today’s presentation had a future-oriented “science-inspired aesthetic.” And while, yes, those over-sized sunglasses could pass as lab goggles, there was also a heavy dose of the eighties on the runway. Designer Jonathan Anderson sent out bold geometric prints, pleats, and plenty of lamé. Despite the attention-grabbing pops of color in the clothes, accessories still rule at the house of Loewe: all eyes were firmly fixed on those drop-dead gorgeous bags.

El #beautylook final para la pasarela #FW15 de @loewe, presentada hoy durante #PFW. Vía @jw_anderson. #Loewe

A photo posted by Harper’s Bazaar en Español (@harpersbazaarmx) on

Sunglasses as statement piece

Bold geometries at Loewe

#loewe

A photo posted by fashion lover .share sth wiz u (@chivelvety_) on

Loewe demonstrates the importance of a good accessory

Future dressing in metallics for day

Every Week is Fashion Week: Fashion News You Need to Know

Heading to drinks at Gottino tonight? Before ordering a glass of red, brush up on the recent happenings in the world of fashion. 

Luxury conglomerate LVMH went on a spending spree, plunking down a chunk of cash for a stake in London label J.W. Anderson. It was announced that beyond his eponymous collection duties, the man behind the label will head up design at Spanish leather brand Loewe, also in the LVMH stable.

Speaking of LVMH, even if we haven’t had enough of Marc Jacobs (more nail polish and shirts as dresses, please…) Louis Vuitton might be ready to say au revoir to their American in Paris. Jacobs’ contract with the brand is up at the end of October, though no announcements have been made just yet.

Menswear has been on the upward path these past few years, and a new fashion fund won’t hurt. A 200,000 euro prize will be awarded to the new British Fashion Council/GQ Designer Menswear Fund winner come announcement time.

Ready for holiday shopping? Barney’s announced its specialty holiday shop in store will feature collaborations and curations by Jay Z, to be called "A New York Holiday".

Seems like an aesthetically ideal match: M.I.A. apparently has a collab with Versace coming out very shortly.

In Paris? Stop by the Azzedine Alaia retrospective at the Galliera Palace. It’s like a totally important designer!

 

Photo via WWD