New York Opening: The Flatiron Room

New Yorkers are not the most loyal lot when it comes to drinking establishments. They have a few signature cocktails here, then there,  then off to somewhere else. But the owners of the new Flatiron Room have sorted a way around such traitorous habits: give drinkers something to own.

At The Flatiron Room, you can polish off half a bottle of your favorite bourbon or rye, and the bartenders will brand it with your name, and store it for you until your next visit. But then, you’d pretty much want to come back here anyway, with its staggering collection of more than 400 whiskies, high-minded classic cocktails, live jazz, and vintage-chic (coffered ceilings, Chesterfield-style banquettes). Proximity to the Ace and The NoMad hotels promises a cool international crowd. 


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